Why Rare Beauty have the BEST Instagram Strategy in 2024

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In this episode, Ellen Mackenzie discusses the Instagram strategy of Rare Beauty: https://www.instagram.com/rarebeauty/ , a brand started by Selena Gomez. She highlights the importance of variety in content types and styles, showcasing both professional and organic content. She emphasizes the power of showing the person behind the brand and suggests collaborations with influencers to add a touch of celebrity to the strategy. Ellen also emphasizes the need for content that builds a connection with the audience and aligns with the brand's mission and values. She concludes by encouraging listeners to learn from industry leaders and put their own spin on strategies.

Takeaways

• Include a variety of content types and styles in your Instagram strategy.
• Show the person behind the brand to build a connection with the audience.
• Consider collaborations with influencers to add a touch of celebrity to your strategy.
• Create content that aligns with your brand's mission and values.
• Learn from industry leaders and put your own spin on strategies.

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Have a great week guys!
Ellen xx

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Mentioned in today's episode:

• Episode on How to Create a Social media Strategy in 2024: https://pod.link/1576083467/episode/0a87e2f7d6e48080fa3f2ed69afe6f73 

Want to get more Ellen or Work with her and her team?

• FREE WEBINAR: How to become a Social Media Manager: https://www.ellenmackenzie.com/freewebinar 
• Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/
• Join the Dishing up Digital School: https://www.dishingupdigital.com/courses 
• Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ 
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• Buy Ellen's Book: https://www.ellenmackenzie.com/book