Dishing Up Digital with Ellen Mackenzie | Social Media Management & Strategy 10 Lessons from 10 Years on Instagram as a Creator
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In this episode, Ellen reflects on her 10-year journey on Instagram and shares 10 lessons she has learned as a creator. She emphasizes the importance of content creation as a skill that needs to be developed over time. She also discusses the significance of having a reason for people to follow you, rather than just having a niche. Ellen highlights the importance of putting effort into content creation and the ups and downs of engagement. She also talks about the evolution of content formats and trends on Instagram, and the balance between curation and authenticity. Ellen emphasizes the power of connection and the importance of trusting oneself and listening to one's own opinions.
Takeaways:
- Content creation is a skill that needs to be developed over time.
- Having a reason for people to follow you is more important than having a niche.
- Putting effort into content creation leads to better results.
- Content formats and trends on Instagram change over time.
- Connection with the audience is the most important outcome of social media.
- Metrics will always go up and down, so don't focus too much on vanity metrics.
- Size doesn't matter on Instagram; connection and engagement are more important.
- There is a balance between curation and authenticity on Instagram.
- Trust yourself and listen to your own opinions and instincts.
- Don't be afraid to mute industry leaders and listen to yourself.
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Have a great week guys!
Ellen xx
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Mentioned in today's episode:
- Ellen’s first Instagram Post: https://www.instagram.com/p/SHuCbOgUQg/
Want to get more Ellen or Work with her and her team?
- Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/
- Join the Dishing up Digital School: https://www.dishingupdigital.com/courses
- Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/
- Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en
- Buy Ellen's Book: https://www.ellenmackenzie.com/book