Dishing Up Digital with Ellen Mackenzie

Hear the incredible story of a social media manager who went from a corporate job to entrepreneurship in just four months. Discover the challenges of transitioning from fashion blogging to securing clients and building a successful freelance business. Learn about the importance of perseverance and networking in client acquisition, as well as the role of mindset in achieving business goals. This inspiring journey is filled with golden takeaways for anyone looking to chase their dreams!

Discover the evolving role of a social media manager—it's all about personal interpretation! Explore the importance of robust systems in managing chaos behind the scenes. Learn why you don't need an Instagram account to successfully promote yourself. Plus, dive into the intricate process of creating high-quality content and the dedication it demands. Tune in for insights that challenge misconceptions and empower your social media journey!

A lively Q&A covers essential insights for aspiring social media managers. Tips on creating effective email funnels from social media lighten the holiday hustle. Discover strategies for delivering tough analytics to clients gracefully. The discussion touches on valuable life advice for women in their 20s and favorite tools for password management. Plus, reflections on what to change if starting a business anew and handling multiple clients efficiently keep the conversation engaging and relevant.

Guys, I am so lucky to have been able to buy a house with my partner, Ali, this year, and this episode is all about how I got there, along with my very practical savings tips. From being advised not to quit my salaried job by a mortgage broker to being in a position to withdraw money from my investment stocks for the house deposit, I go through the journey with you.  A few takeaways: The struggle to change my mindset of owning a house being a measure of your worth, and letting go of the pressure of what everyone else doing around you How our desire to travel and move overseas has impacted the journey, and what the outcome has ended up being. Consistent savings and investing - and with no help from family (a frustrating “savings” tip from a bank) Creating clear goals with your partner Keeping your mind open and readjusting your expectations for your “dream home”. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: My first podcast episode with all the juicy break up details: Click Here Updated Journey from 2023 Part 1 and Part 2 Girls That Invest Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book

Think cold emails are a thing of the past? Think again! Discover how personalized pitches can turn potential clients into loyal partners. The discussion includes must-know tips like showcasing your unique skills and nailing follow-ups. Plus, hear a real-life success story that led to a hire. Cold pitching might just be your secret weapon in business!

In this episode I chat with the amazing Natalie Barbu as she reflects on her journey from a bored teenager making makeup tutorials on YouTube to launching her project management tool, Rella. She addresses the difficulties of shifting from influencer to entrepreneur and highlights the role of community engagement in marketing.  It was so great to chat to Natalie and hear about how she still has a client for Social Media Management, as well as how she applies her skills in this area to the marketing for her Tech Start-Up, Rella.  If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: My special affiliate link for Rella: https://getrella.com/?via=ellen discount code: DISHINGUP Follow Natalie on Instagram here: https://www.instagram.com/nataliebarbu/  More from Natalie HERE! Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book

Dive into Lululemon's social media secrets! Discover how they prioritize community engagement over merely pushing products. Learn about their savvy use of brand ambassadors that elevate authenticity. The contrast between candid and professional content keeps audiences intrigued. They also redefine advertising with short captions and a strong multi-platform presence. This case study reveals surprising insights that can reshape your own marketing strategy!

Explore how to kickstart a career in social media management, even if you're starting from scratch. Discover why hands-on experience is more valuable than formal qualifications. Learn key insights on pricing yourself appropriately as a beginner. Hear personal stories of transitioning careers and gaining clients. Plus, get practical tips for gaining essential experience in the field. This is a treasure trove for anyone eager to dive into the dynamic world of social media!

Dive into the essentials of crafting a social media strategy! The discussion sheds light on understanding clients' goals and conducting thorough research. Learn the art of the brain dump and how to effectively audit a client's podcast. Tips on planning a content calendar are shared, along with strategies for presenting your findings. This conversation demystifies what once felt like an intimidating task, making social media management accessible for beginners!

Explore the nuanced role of social media managers and the immense pressure they face from clients and themselves. Discover why growth isn’t a simple metric, especially with unpredictable algorithms at play. Good content is essential, but the worth of a social media manager extends beyond just increasing numbers. Their contributions involve strategic systems and community engagement, creating lasting value. Ultimately, marketing should encompass a wider strategy, and social media is just one piece of that puzzle.