Dishing Up Digital with Ellen Mackenzie | Social Media Management & Strategy

Is a Social Media Manager Responsible for Growth?

Sep 22, 2024

Explore the nuanced role of social media managers and the immense pressure they face from clients and themselves. Discover why growth isn’t a simple metric, especially with unpredictable algorithms at play. Good content is essential, but the worth of a social media manager extends beyond just increasing numbers. Their contributions involve strategic systems and community engagement, creating lasting value. Ultimately, marketing should encompass a wider strategy, and social media is just one piece of that puzzle.

21:00

Creator website

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Social media managers face immense pressure from clients and themselves, which can lead to feelings of inadequacy amidst unpredictable growth outcomes.

The role of a social media manager encompasses strategic content planning and community engagement, providing significant long-term value beyond just follower count growth.

Deep dives

The Dual Pressure on Social Media Managers

Social media managers face significant pressure from clients to generate growth, which is often a primary reason businesses hire them. Clients typically expect management professionals to enhance their reach and exposure on platforms like Instagram; this creates a heavy burden on managers who strive to meet those expectations. Additionally, many managers impose high standards on themselves, often driven by perfectionism or a desire to please clients. Such self-expectations can lead to feelings of inadequacy, especially when growth does not occur despite following best practices.

The Complexity of Growth Expectations for Social Media Managers

21min

Is a Social Media Manager Responsible for Growth? The answer isn't so straight forward.

This episode is one about the challenges behind Social Media Managers, and the pressure we put on ourselves! It's also an episode I think business owners who have a SMM already, or are looking to hire a SMM, could benefit from listening to.

Some takeaways:

There is a lot of pressure and expectation on social media managers and self-imposed expectations can be just as heavy as client expectations.
No one has control over the algorithm; it's unpredictable.
Good content is the best strategy for growth.
Clients should understand the value of a social media manager beyond just growth.
A social media manager's role includes systems, strategy, and community engagement. The value created for clients is a lifetime asset for their business.

Marketing should not rely solely on social media; it should be part of a broader strategy.

If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!

Have a great week guys!
Ellen xx

~~~

Want to get more Ellen or Work with her and her team?