Dishing Up Digital with Ellen Mackenzie | Social Media Management & Strategy Is a Social Media Manager Responsible for Growth?
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Sep 22, 2024 Explore the nuanced role of social media managers and the immense pressure they face from clients and themselves. Discover why growth isn’t a simple metric, especially with unpredictable algorithms at play. Good content is essential, but the worth of a social media manager extends beyond just increasing numbers. Their contributions involve strategic systems and community engagement, creating lasting value. Ultimately, marketing should encompass a wider strategy, and social media is just one piece of that puzzle.
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Two Layers of Pressure
- Social media managers (SMMs) face pressure to deliver growth from clients.
- They also experience self-imposed pressure, often driven by perfectionism.
The Unpredictable Algorithm
- No one controls the algorithm; it's unpredictable.
- SMMs should manage client expectations and their own, acknowledging the lack of control.
Don't Guarantee Growth
- Avoid guaranteeing specific growth numbers to clients, as algorithms are unpredictable.
- Focus on delivering value beyond just follower count.