Is a Social Media Manager Responsible for Growth? The answer isn't so straight forward.
This episode is one about the challenges behind Social Media Managers, and the pressure we put on ourselves! It's also an episode I think business owners who have a SMM already, or are looking to hire a SMM, could benefit from listening to.
Some takeaways:
- There is a lot of pressure and expectation on social media managers and self-imposed expectations can be just as heavy as client expectations.
- No one has control over the algorithm; it's unpredictable.
- Good content is the best strategy for growth.
- Clients should understand the value of a social media manager beyond just growth.
- A social media manager's role includes systems, strategy, and community engagement. The value created for clients is a lifetime asset for their business.
Marketing should not rely solely on social media; it should be part of a broader strategy.
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Have a great week guys!
Ellen xx
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