OPERATORS

Discussion on Thrasio and holdco model, flaws in aggregator investment thesis, leveraging media machine on Amazon, valuable characteristics of holdco and conglomerates, avoiding distractions as a leader, admiration for conglomerates like LVMH, technology's impact on scaling, questioning pursuit of revenue doubling

Topics discussed include Amex loyalty and payment issues, scaling challenges, recommended credit cards, consumer brand focus on lifestyle, the fashion trend of drinkware, importance of nimbleness and avoiding conventional wisdom, loan repayment implications, reflections on a summit conference, survivorship bias and the longevity of the status quo.

Setting growth targets, big partnerships, hiring strategies, leadership principles, roadmaps, shortage of competent operators, targeting niche audiences, Shopify's partnership with Amazon.

Topics covered include: raising organic reach cap, organic versus paid scaling, marketing and product approaches, international expansion on Amazon, localized websites for international customers, effectiveness of marketing strategies, being skeptical and questioning conventional wisdom, intelligence embracing being wrong, solving LTV problem, beneficial conflict in business partnerships.

Topics discussed in this podcast include licensing essentials, revenue generation through licensing, brand collaborations, risks in licensing agreements, expanding brand through partnerships, using targeted marketing for licensing agreements, high risk in licensing due to inventory, sales spike and infrastructure key for success, simplifying agreements for unique products, legitimizing business through licensing, and the long term perspective in product licensing.

Explore the concept of building competitive advantages in business and the challenges of creating moats in consumer industries. Discover the value of intellectual property (IP) enforcement and the difficulties of patenting. Learn about the significance of IP and licensing agreements for protecting against knockoff products. Discover how Pilacase and Hexclad used licensing and sustainable products to enter competitive markets. Understand the benefits of institutional knowledge as a moat for businesses and the advantages of experience, money, and relationships as moats for business success. Hear about the challenges and importance of building a moat for a business and the success and innovation in the espresso industry. Stay vigilant against fraud and embrace strategic thinking for business success.

The podcast delves into the evolution of pricing strategies, emphasizing the importance of affordable pricing and high quality products. It discusses the process of pricing, including gross margins and price optimization. The speaker shares their experience with passing audits and proper inventory management. The chapter also explores the use of price testing and navigating early decisions to avoid costly mistakes.

Trade show booth laughter fuels brand motivation. HexClad's successful brand building and growth. TAM size and the importance of a functional product. Great brands start with superior functional improvement. Investing in functional over fashion. Consistency is key in building a brand. HexClad redefines and dominates its category. Spend less, increase sales. Starting a business in an industry with low scores. Elon Musk's strategy of buying social media network for leverage. Different opinions on brand with a few exceptions. Infer, Lomi, and embracing disagreement.

[00:03:57] Questioning the relevance of the media spend model. [00:10:23] Innovative ad agency with flexible payment plans. [00:13:23] Amazon advertising, agencies can be helpful, learn first. [00:18:02] "Not a great salesperson, let's talk about work." [00:24:41] Agency red flags, client tenure, trusted agencies. [00:31:35] Partnerships with aspirational brands can be beneficial. [00:38:54] Media-commerce combo: content and brands unite. [00:49:13] Launching products [00:59:53] Newness makes marketing easier and improves sales. [01:07:24] Broad audience appeal, diversified marketing mix. In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Fulfil.io. https://bit.ly/3pAp2vu Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam Fulfil.io (Partner) https://twitter.com/fulfilio Sendlane (Partner) https://twitter.com/Sendlane We Rise Together.

https://www.mykitsch.com/ Jeremy: https://twitter.com/JeremyThurswell?s=20 [00:03:12] Kitsch backstory [00:12:14] Unintentional business success, Faire platform adoption. [00:15:44] Omnichannel success, importance of D2C, event announcement. [00:24:51] Omnichannel strategy targets incremental customer acquisition. Channel conflict creates internal tension and challenges. [00:29:58] Physical retail needs unique products for success. [00:35:54] Maximizing physical retail space is crucial. [00:45:19] Think omnichannel, section in store, product breadth. [00:47:59] Set up a shelf, see what it looks like. [00:52:17] D2C dictionary: wholesale, specialty, mass market, club, convenience, independent. [00:59:17] Wholesale strategy: advantage of independent retailers. [01:05:16] Building credibility leads to trust and success. [01:08:33] Keurig strategically expands brand through targeted distribution. [01:13:53] Retail varies by environment, attracting different customers. Walmart values driving new customers, while big retailers aim to appeal to a broader income range. Ulta is popular with Gen Z and launching new products there is desired. Each retail environment requires expertise and a big-picture view. Limited physical space in retail adds value for strategic partnerships. Retail provides consistent revenue and margin consistency. Margin compression can be challenging for retailers. Contracts are pre-negotiated. [01:19:21] The struggle with antiquated infrastructures. Whole Foods focuses on wellness, spa, and sleep products, placing them near aromatherapy items. [01:24:15] Successful Kitsch power couple prioritizes relationship for business success. In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Fulfil.io. https://bit.ly/3pAp2vu Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam Fulfil.io (Partner) https://twitter.com/fulfilio Sendlane (Partner) https://twitter.com/Sendlane We Rise Together.