OPERATORS
E042: January Performance, International Thoughts, Sean's Challenge, Conditioning Customers & More
Feb 7, 2024
The podcast covers the performance of the Operators in January, challenges and opportunities of international expansion, rise and fall of brands, surprising January results, international market opportunities, and an inventory shortage problem. They also discuss strategies for managing demand and scaling a business, the use of pre-orders, scarcity as a marketing tool, expanding to international markets, and conditioning customers to act quickly. They help solve a challenge for Sean.
50:55
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Quick takeaways
- International expansion is a significant growth opportunity, with sales from international markets growing three times faster than others.
- Scarcity can be leveraged as a marketing tool to drive sales growth, instill a sense of urgency, and maintain strong margins.
Deep dives
Strong growth in January, but slowing compared to previous years
January showed strong growth with over 50% increase in sales compared to the previous year. However, the growth rate is slowing down as the company has reached a larger scale. Despite this, February is expected to perform even better. Amazon sales were particularly impressive, with a year-over-year increase of 100% or adjusted 150%. Other channels like Shopify also showed solid growth, although with some challenges due to higher return rates. Overall, the company is optimistic about future growth and is focused on international expansion.
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