

OPERATORS
OPERATORS
In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The worlds biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you.
Episodes
Mentioned books

Oct 18, 2023 • 40min
E026: Consumer Takeovers, AI VS VC, Zuck's Digital & Physical Infusion, Q4, Alo IPO & More
Chefs and culinary experts discuss impending consumer takeovers, the impact of AI on VC and SAAS, Zuck's merging of physical and digital worlds, chefs as rock stars, Q4 preparations, unused credit line and positive balance sheet, Alo IPO, and compressed consumer behavior from Black Friday to Christmas.

Oct 11, 2023 • 1h 18min
E025: Q3 Results, Global Growth, Scaling 1-10, Consumer Landscape Speculation, Interest Rates & More
The podcast covers topics such as Q3 recap, HexClad dominating Q4, 1-10M business growth, scaling requirements, Panzerism, speculation on consumer behavior changes, political predictions and concerns, and the emotional nature of consumerism.

14 snips
Oct 4, 2023 • 52min
E024: Aggregator Models Thrasio, Diversification, Ecom Acquisitions, Brand Value Longevity & More
Discussion on Thrasio and holdco model, flaws in aggregator investment thesis, leveraging media machine on Amazon, valuable characteristics of holdco and conglomerates, avoiding distractions as a leader, admiration for conglomerates like LVMH, technology's impact on scaling, questioning pursuit of revenue doubling

5 snips
Sep 26, 2023 • 1h 1min
E023: Cashback Tactics, Growing Categories, Taking on Incumbents, 2024 Ecom Headwinds & More
Topics discussed include Amex loyalty and payment issues, scaling challenges, recommended credit cards, consumer brand focus on lifestyle, the fashion trend of drinkware, importance of nimbleness and avoiding conventional wisdom, loan repayment implications, reflections on a summit conference, survivorship bias and the longevity of the status quo.

15 snips
Sep 20, 2023 • 1h
E022: Full House of Operators. Growth Targets, Differentiation, Role of a CEO, Trending News & More
Setting growth targets, big partnerships, hiring strategies, leadership principles, roadmaps, shortage of competent operators, targeting niche audiences, Shopify's partnership with Amazon.

13 snips
Sep 13, 2023 • 1h 8min
E021: Operators Q&A: International Expansion, Pivoting & Adaptability, Organic Content & More
Topics covered include: raising organic reach cap, organic versus paid scaling, marketing and product approaches, international expansion on Amazon, localized websites for international customers, effectiveness of marketing strategies, being skeptical and questioning conventional wisdom, intelligence embracing being wrong, solving LTV problem, beneficial conflict in business partnerships.

Sep 6, 2023 • 59min
Episode 020: Mastering The Art of Product Licensing. A Deep Dive Conversation With The Operators.
Topics discussed in this podcast include licensing essentials, revenue generation through licensing, brand collaborations, risks in licensing agreements, expanding brand through partnerships, using targeted marketing for licensing agreements, high risk in licensing due to inventory, sales spike and infrastructure key for success, simplifying agreements for unique products, legitimizing business through licensing, and the long term perspective in product licensing.

17 snips
Aug 30, 2023 • 1h 1min
E019: Building Business Moats: Strategies, IP, Competitive Advantages, Knowledge, Patents & More
Explore the concept of building competitive advantages in business and the challenges of creating moats in consumer industries. Discover the value of intellectual property (IP) enforcement and the difficulties of patenting. Learn about the significance of IP and licensing agreements for protecting against knockoff products. Discover how Pilacase and Hexclad used licensing and sustainable products to enter competitive markets. Understand the benefits of institutional knowledge as a moat for businesses and the advantages of experience, money, and relationships as moats for business success. Hear about the challenges and importance of building a moat for a business and the success and innovation in the espresso industry. Stay vigilant against fraud and embrace strategic thinking for business success.

7 snips
Aug 23, 2023 • 59min
E018: How To Price Your Products. A Deep Dive Special.
The podcast delves into the evolution of pricing strategies, emphasizing the importance of affordable pricing and high quality products. It discusses the process of pricing, including gross margins and price optimization. The speaker shares their experience with passing audits and proper inventory management. The chapter also explores the use of price testing and navigating early decisions to avoid costly mistakes.

11 snips
Aug 16, 2023 • 58min
E017: How Do You Build Brand Equity? A Deep Dive Special With The Operators.
Trade show booth laughter fuels brand motivation. HexClad's successful brand building and growth. TAM size and the importance of a functional product. Great brands start with superior functional improvement. Investing in functional over fashion. Consistency is key in building a brand. HexClad redefines and dominates its category. Spend less, increase sales. Starting a business in an industry with low scores. Elon Musk's strategy of buying social media network for leverage. Different opinions on brand with a few exceptions. Infer, Lomi, and embracing disagreement.