
OPERATORS
In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The worlds biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you.
Latest episodes

Jul 5, 2023 • 1h 7min
E011: Choosing The Right Business, Communication, AI Commerce, Entrepreneurial Experience & More
[00:04:45] Returns fraud website exposed fraudulent refund practices.
[00:09:19] NetSuite as a fulfillment solution didn't work for us. We chose Fulfil.io.
[00:12:35] Alex had a successful exit selling Morning Brew. He started an outdoor game called The Plunge but decided to shut it down due to the small market size and the difficulty of the game.
[00:17:18] Expertise lines up, network successful. No consumer business.
[00:22:14] Evercore is a bad bank, Goldman is good. Love winning or love consumer? Choose wisely.
[00:27:23] Northeam gives us warm fuzzies with spending.
[00:36:58] Competitive advantage: brand, knowledge, teams, systems.
[00:38:17] Summarizing the need for effective communication in a growing organization.
[00:43:20] Sendlane is better than Klaviyo.
[00:46:01] Panzerism: Get to the point fast.
[00:49:54] Separating brand and business, Overstock.com triumphs.
[00:55:15] Interest rates rising, dry powder and capital calls.
[01:02:14] Limiting new ventures due to Ridge's success.
In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you.
Powered By:
Northbeam.
https://www.northbeam.io/
Sendlane.
https://learn.sendlane.com/operators
Fulfil.io.
https://bit.ly/3pAp2vu
Visit Our Website:
https://www.9operators.com/
Follow us on Twitter:
Sean (Host) https://twitter.com/SeanEcom
Jason (Host) https://twitter.com/JasonPanzer
Matt (Host) https://twitter.com/mbertulli
Mike (Host) https://twitter.com/mikebeckhamsm
Finn (Producer) https://twitter.com/finn_radford
Northbeam (Partner) https://twitter.com/northbeam
Fulfil.io (Partner) https://twitter.com/fulfilio
Sendlane (Partner) https://twitter.com/Sendlane
We Rise Together.

Jun 28, 2023 • 1h 22min
E010: Katy Mimari Founder & CEO of Caden Lane in Conversation With The Operators & More
Katy’s incredible story, Caden Lane. (02:16)
The problems with wholesale retail. (18:50)
Growing to 30m as the only executive. (23:30)
The C word bump (29:00)
Walking away from 100M (36:15)
Selling to PE (38:13)
Boosting LTV at scale (45:00)
Panzerism (51:45)
Dealing with negativity (54.00)
Identity TAM (01:13:00)
In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you.
Check out Katy's brand: https://cadenlane.com/
Join our exclusive Slack group for brand owners and operators: https://join.slack.com/t/9operators/shared_invite/zt-1wdex39hh-p1zIxOP6GrvqOo1dWq3zUA
Powered By Northbeam.https://www.northbeam.io/
Each of the 9 figure operators uses Northbeam to measure everything and scale everywhere. Visit Our Website: https://www.9operators.com/
Follow us on Twitter:
Show TwitterSean (Host) https://twitter.com/SeanEcom
Jason (Host) https://twitter.com/JasonPanzer
Matt (Host) https://twitter.com/mbertulli
Mike (Host) https://twitter.com/mikebeckhamsm
Finn (Producer) https://twitter.com/finn_radford
Northbeam (Partner) https://twitter.com/northbeam
We Rise Together

4 snips
Jun 21, 2023 • 1h 12min
E009: Mehtab Karta, META Cheat Codes, Financing, Panzerism, Covid, 13-week Cash Flow Model & More.
How to not pay your META creditors? (01.11)
Mehtab intro (02.27)
Financing eCommerce (17.40)
Was Covid actually good for business (37.57)
Value propositions (47.55)
13-Week Cash Flow Model (01.05.00)
Rules for Managing Your Business (01.08.00)
In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The worlds biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you.
Powered By Northbeam.
https://www.northbeam.io/
Each of the 9 figure operators uses Northbeam to measure everything and scale everywhere.
Visit Our Website:
https://www.9operators.com/
Follow us on Twitter:
Show Twitter
Sean (Host) https://twitter.com/SeanEcom
Jason (Host) https://twitter.com/JasonPanzer
Matt (Host) https://twitter.com/mbertulli
Mike (Host) https://twitter.com/mikebeckhamsm
Finn (Producer) https://twitter.com/finn_radford
Northbeam (Partner) https://twitter.com/northbeam
We Rise Together

Jun 14, 2023 • 46min
E008: Meta Summit Recap, Marketing Complexity, Perfectionism, Action vs. Inaction Bias, & More
In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The worlds biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you.
Powered By Northbeam.
https://www.northbeam.io/
Each of the 9 figure operators uses Northbeam to measure everything and scale everywhere.
Visit Our Website:
https://www.9operators.com/
Follow us on Twitter:
Show Twitter
Sean (Host) https://twitter.com/SeanEcom
Jason (Host) https://twitter.com/JasonPanzer
Matt (Host) https://twitter.com/mbertulli
Mike (Host) https://twitter.com/mikebeckhamsm
Finn (Producer) https://twitter.com/finn_radford
Northbeam (Partner) https://twitter.com/northbeam
We Rise Together

Jun 7, 2023 • 1h 14min
E007: Luck & Timing, Our Worst Investments, Product Diversification, Facebook Conspiracy & More
(01:15) The role of luck in success
(04:25) Time in the game matters
(08:45) Worst things we've done as a business
(09:30) Sean- It got legal
(10:50) Matt - Shut it down
(16:15) Two hero products confuse pixels
(20:00) Jason - Driving garbage traffic
(25:00) HexClad product diversification
(27:30) Homepage takeovers suck
(30:30) Advertising diminishing returns
(33:50) Facebook scammers
(38:15) Facbook - BOF, MOF or TOF
(46:19) Amazon advertising inefficiencies
(01:05:21) Mike - Worst business bets
In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The worlds biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you.
Powered By Northbeam.https://www.northbeam.io/
Each of the 9 figure operators use Northbeam to measure everything and scale everywhere.
Visit Our Website: https://www.9operators.com/
Follow us on Twitter:
Sean (Host) https://twitter.com/SeanEcom
Jason (Host) https://twitter.com/JasonPanzer
Matt (Host) https://twitter.com/mbertulli
Mike (Host) https://twitter.com/mikebeckhamsm
Finn (Producer) https://twitter.com/finn_radfordNorthbeam (Partner) https://twitter.com/northbeam
We Rise Together

11 snips
May 31, 2023 • 1h 14min
E006: Marty Wholesome Goods, De-Risking Talent, Data & Testing, Gamers, Panzerism, Prime Day & More.
Marty Sullens. Managing Partner at Wholesome Goods.
Twitter: https://twitter.com/Sumohax0r
(03:20) Intro
(04:16) Marty Story
(09:35) Wholesome Goods Structure
(18.30) Building your own data models
(25:26) Healthy abrasion
(32:20) Unicorn role
(41:53) Panzerism
(50.00) Hire Gamers
(59:00) Prime day knowledge drop
In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The worlds biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you.
Powered By Northbeam.
https://www.northbeam.io/
Each of the 9 figure operators use Northbeam to measure everything and scale everywhere.
Visit Our Website:
https://www.9operators.com/
Follow us on Twitter:
Show Twitter
Sean (Host) https://twitter.com/SeanEcom
Jason (Host) https://twitter.com/JasonPanzer
Matt (Host) https://twitter.com/mbertulli
Mike (Host) https://twitter.com/mikebeckhamsm
Finn (Producer) https://twitter.com/finn_radford
Northbeam (Partner) https://twitter.com/northbeam
We Rise Together

10 snips
May 24, 2023 • 1h 7min
E005: Attribution Modeling, Branding, Panzerism, Company Acquisition, Ridge Regrets & More.
Attribution modelling (MER, mixed media) (03:30)
Branding (Simple Modern) (19:00)
Klaviyo (25:00)
Panzerism (35:00)
How most brands are sold (38:00)
Ridge Regrets (51:00)
In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The worlds biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you.
Powered By Northbeam.
https://www.northbeam.io/
Each of the 9 figure operators use Northbeam to measure everything and scale everywhere.
Visit Our Website:
https://www.9operators.com/
Follow us on Twitter:
Show Twitter
Sean (Host) https://twitter.com/SeanEcom
Jason (Host) https://twitter.com/JasonPanzer
Matt (Host) https://twitter.com/mbertulli
Mike (Host) https://twitter.com/mikebeckhamsm
Finn (Producer) https://twitter.com/finn_radford
Northbeam (Partner) https://twitter.com/northbeam
We Rise Together

9 snips
May 17, 2023 • 1h 4min
E004: Organisational Structure, Taking Vacations, Panzerism, Negotiation, TV Advertising & More. (Listen until the end, it's worth it).
Powered By Northbeam.
https://www.northbeam.io/
Each of the 9 figure operators use Northbeam to measure everything and scale everywhere.
Show Breakdown:
Intro (00:54)
Org structure (02:09)
Panzerism (33:25)
Negotiation (36:36)
Taking vacation (39:11)
Buying TV Advertising (48:20)
Special Bonus (Stick around until the end. It's worth it)
Visit Our Website:
https://www.9operators.com/
Follow us on Twitter:
Show Twitter
Sean (Host) https://twitter.com/SeanEcom
Jason (Host) https://twitter.com/JasonPanzer
Matt (Host) https://twitter.com/mbertulli
Mike (Host) https://twitter.com/mikebeckhamsm
Finn (Producer) https://twitter.com/finn_radford
Northbeam (Partner) https://twitter.com/northbeam
We Rise Together

May 10, 2023 • 1h 9min
E003: People Cost, Panzerism, Asymmetric Risk, Shopify Layoffs, Flexport & More.
(2:13) Operators intro
(5:15) Revenue and People Cost
(18:00) Panzerism - work hard
(26:15) Asymmetric Risk
(40:18) Shopify Layoffs
(52:00) Flexport and Logistics
Powered By Northbeam.
Each of the 9 figure operators use Northbeam to measure everything and scale everywhere.
Visit Our Website: https://www.9operators.com/
Follow us on Twitter:
Sean Host: https://twitter.com/SeanEcom
Jason Host: https://twitter.com/jasonpanzer
Matthew Host: https://twitter.com/mbertulli
Mike Host: https://twitter.com/mikebeckhamsm
Finn Producer: https://twitter.com/finn_radford
Show: https://twitter.com/9operators
NorthBeam: https://twitter.com/northbeam

May 3, 2023 • 1h 4min
E002: Should consumer brands be public, Strategy for 2023, When to use 3PL, Being a CEO & more
(3:00) Strategy at HexClad for 2023
(7:00) Ridge. Are you pushing for growth or preparing for growth
(10:00) HexClad. What is your future of fulfilment and ops
(11:00) Ridge. Your experience with 3PL
(19:00) Proactive vs reactive strategy and action
(38:00) Digging into consumer IPOs
(01:01:00) 2023 strategy for Matt
Powered By Northbeam.
Visit Northbeam
Each of the 9 figure operators use Northbeam to measure everything and scale everywhere.
Visit Our Website: https://www.9operators.com/
Follow us on Twitter:
Northbeam (Partner)
Show Twitter
Sean (Host)
Jason (Host)
Matt (Host)
Mike (Host)
Finn (Producer)
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