E017: How Do You Build Brand Equity? A Deep Dive Special With The Operators.

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Aug 16, 2023

Trade show booth laughter fuels brand motivation. HexClad's successful brand building and growth. TAM size and the importance of a functional product. Great brands start with superior functional improvement. Investing in functional over fashion. Consistency is key in building a brand. HexClad redefines and dominates its category. Spend less, increase sales. Starting a business in an industry with low scores. Elon Musk's strategy of buying social media network for leverage. Different opinions on brand with a few exceptions. Infer, Lomi, and embracing disagreement.

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Introduction

00:00 • 4min

Building Brand Equity: Function and Fashion

03:58 • 13min

The Cost and Importance of Passing Audits

17:18 • 3min

Assessing Brand Equity and Customer Interest

19:53 • 10min

Choosing a Software Solution with a Promising Trajectory

29:28 • 16min

Elon Musk's Purchase of Twitter: A Toy and a Bet on Network Effects

45:07 • 4min

Building Brand Equity

49:17 • 7min

Discussing the Name 'Lo Me' and Elon's Reason for Buying Twitter

56:22 • 2min

00:01:44 Trade show booth laughter fuels brand motivation. 00:03:57 HexClad's successful brand building and growth. 00:11:02 TAM size: average; acquiring millions of new customers a year; need to go international, focus on repeat rate; think about true servable market; brand equals capital B brand; need a functional product, fashion game is cyclical; Dyson and Apple as examples. 00:13:52 Great brands start with superior functional improvement. 00:22:12 Brand emote, invest in functional over fashion. 00:27:40 Consistency is key in building a brand. 00:29:28 Affordable pricing, experienced team, good deliverability. Impressive trajectory, strong NPS score, organic growth. 00:36:05 HexClad redefined and dominates its category. 00:38:11 Defy gravity: Spend less, increase sales. 00:42:23 Start business in industry with low scores. 00:46:05 Elon Musk: A generational builder having fun. 00:47:55 Elon buys social media network, leveraging network effects. 00:51:00 Different opinions on brand, few exceptions. 00:54:52 Infer. Lomi. Cute name from dirt. 00:57:48 Embrace disagreement. In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Fulfil.io. https://bit.ly/3pAp2vu Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam Fulfil.io (Partner) https://twitter.com/fulfilio Sendlane (Partner) https://twitter.com/Sendlane We Rise Together.