Building Brand Equity: Function and Fashion

00:01:44 Trade show booth laughter fuels brand motivation. 00:03:57 HexClad's successful brand building and growth. 00:11:02 TAM size: average; acquiring millions of new customers a year; need to go international, focus on repeat rate; think about true servable market; brand equals capital B brand; need a functional product, fashion game is cyclical; Dyson and Apple as examples. 00:13:52 Great brands start with superior functional improvement. 00:22:12 Brand emote, invest in functional over fashion. 00:27:40 Consistency is key in building a brand. 00:29:28 Affordable pricing, experienced team, good deliverability. Impressive trajectory, strong NPS score, organic growth. 00:36:05 HexClad redefined and dominates its category. 00:38:11 Defy gravity: Spend less, increase sales. 00:42:23 Start business in industry with low scores. 00:46:05 Elon Musk: A generational builder having fun. 00:47:55 Elon buys social media network, leveraging network effects. 00:51:00 Different opinions on brand, few exceptions. 00:54:52 Infer. Lomi. Cute name from dirt. 00:57:48 Embrace disagreement. In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Fulfil.io. https://bit.ly/3pAp2vu Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam Fulfil.io (Partner) https://twitter.com/fulfilio Sendlane (Partner) https://twitter.com/Sendlane We Rise Together.