E021: Operators Q&A: International Expansion, Pivoting & Adaptability, Organic Content & More

13 snips

Sep 13, 2023

Topics covered include: raising organic reach cap, organic versus paid scaling, marketing and product approaches, international expansion on Amazon, localized websites for international customers, effectiveness of marketing strategies, being skeptical and questioning conventional wisdom, intelligence embracing being wrong, solving LTV problem, beneficial conflict in business partnerships.

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Introduction

00:00 • 1min

Turning Down Golf with a Billionaire and Listener Questions

01:28 • 2min

Q&A Episode: Reflections and Strategies for Today's Businesses

03:21 • 13min

International Expansion, Pivoting & Adaptability, Organic Content & More

16:30 • 2min

Focusing on One Core Aspect of Business

18:34 • 14min

Scaling Through International Expansion

32:10 • 16min

International Expansion and Adapting Marketing Campaigns

48:31 • 1min

International Expansion and Localization

49:53 • 12min

The Dynamics of Business Partnerships

01:01:56 • 6min

[00:00:00] Unexpected encounter leads to golf opportunity. [00:10:11] Perceived limit low, raising organic reach cap. [00:14:41] Organic versus paid scaling: a dual challenge. [00:18:36] Marketing and product need different approaches. [00:27:57] Getting in front of customers is crucial. HexClad initially focused on demonstrations in Costco, then shifted to online ads. Media Mix modeling is valuable for growth. [00:35:02] Expanding market internationally, starting with Amazon. Opportunity for growth in Europe, Canada, Mexico. [00:39:12] Ridge has localized websites for international customers. [00:47:08] Scale determines effectiveness of marketing strategies. [00:53:20] Be skeptical, debunk everything, question conventional wisdom. [00:57:44] Intelligence embraces being wrong and fluid. [01:00:52] Ridge's LTV problem will be solved. [01:06:31] Conflict in business partnerships can be beneficial. Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Fulfil.io. https://bit.ly/3pAp2vu Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam Fulfil.io (Partner) https://twitter.com/fulfilio Sendlane (Partner) https://twitter.com/Sendlane We Rise Together.