OPERATORS Episode 020: Mastering The Art of Product Licensing. A Deep Dive Conversation With The Operators.
Sep 6, 2023
Topics discussed in this podcast include licensing essentials, revenue generation through licensing, brand collaborations, risks in licensing agreements, expanding brand through partnerships, using targeted marketing for licensing agreements, high risk in licensing due to inventory, sales spike and infrastructure key for success, simplifying agreements for unique products, legitimizing business through licensing, and the long term perspective in product licensing.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Understanding Product Licensing and Deal Structure
02:22 • 2min
The Importance of Distribution Channels, Specificity in Licensing, and the Significance of Royalty Rates
04:30 • 2min
Maximizing Partnerships and Revenue in Product Licensing
06:55 • 3min
Licensing: Collaboration and Challenges
10:16 • 19min
Strategies and tactics for securing licensing agreements
29:22 • 28min
The Long Term Perspective in Product Licensing
57:20 • 2min