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E046: Ridge Retreat, Measuring Brand Awareness, The Rising Cost of Advertising & More.
Mar 6, 2024
Explore topics like off-site team building, measuring brand awareness, rising advertising costs, and the importance of household penetration. Learn about the challenges of hosting retreats, creating organic demand, and expanding market share regionally. Reflect on the value of failure as a learning experience in personal and professional development.
58:29
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Quick takeaways
- Organizing large-scale retreats poses logistical challenges for team bonding activities.
- Strong brand awareness is pivotal for attracting customers and driving growth in the market.
Deep dives
Facing Challenges at Ridge Retreat
The podcast episode discusses a company's annual retreat called Ridge Retreat, highlighting the challenges faced in organizing the event. With over 80 people attending from various locations, the main goal of the retreat is team bonding. However, the cost and logistical complexities of holding such a large-scale event are emphasized. The speaker shares insights on the efforts required to bring together a diverse group of people and create a memorable experience.
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