E046: Ridge Retreat, Measuring Brand Awareness, The Rising Cost of Advertising & More.

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Mar 6, 2024

Explore topics like off-site team building, measuring brand awareness, rising advertising costs, and the importance of household penetration. Learn about the challenges of hosting retreats, creating organic demand, and expanding market share regionally. Reflect on the value of failure as a learning experience in personal and professional development.

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ANECDOTE

Ridge Retreat

Sean explains Ridge Retreat, their annual company retreat in Las Vegas, costing $250,000.
The retreat aims to foster team bonding and includes activities like shows, dinners, and gambling.

ADVICE

Targeted Off-sites

Consider regular leadership and departmental off-sites for focused, uninterrupted work and bonding.
These smaller team meetups complement larger, company-wide events and strengthen team cohesion.

ANECDOTE

Hexclad Pizza Steel Launch

Jason excitedly shares the successful launch of Hexclad's new pizza steel, exceeding pre-launch expectations.
This "sleeper" product's popularity is attributed to its ease of use and the rising trend of home pizza making.

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