E046: Ridge Retreat, Measuring Brand Awareness, The Rising Cost of Advertising & More.
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Navigating Brand Affinity and Market Penetration
The chapter delves into the importance of brand affinity over awareness, emphasizing the significance of passionate customers for business success. It discusses global market expansion strategies, contrasting gradual market penetration to solely relying on advertising platforms like Meta. The challenges of building market share in competitive consumer markets and the efficiency of large-scale advertising spend are also explored.
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