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E050: Cody Plofker: Marketing Strategies, Meta Advertising, Maximising Contribution, International Market Expansion
Apr 3, 2024
Marketing expert Cody Plofker discusses international market expansion, meta advertising challenges, hiring practices, profitability importance, transitioning to new channels, and the power of product, market, and channel in business success. He also shares insights on expanding into retail stores and international markets, emphasizing the significance of translating content for global audiences.
01:02:05
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Quick takeaways
- Diversifying marketing channels helps reach new audiences effectively and maximize contribution.
- Prioritizing profitability and contribution optimization amidst Meta performance uncertainties and market shifts is crucial for brand sustainability.
Deep dives
Impact of Diversification on Marketing Channels
Despite heavy reliance on Meta for marketing, a shift towards diversification into YouTube and TV was prompted by the need to reach new audiences more effectively and maximize contribution. This move aimed to counter challenges posed by declining efficiency on Meta and adapt to evolving market dynamics.
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