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24min chapter
E050: Cody Plofker: Marketing Strategies, Meta Advertising, Maximising Contribution, International Market Expansion
OPERATORS
Diversifying Marketing Strategies for Audience Expansion
The chapter explores the shift in marketing strategies from focusing solely on meta to including TV and YouTube for reaching new audiences. It discusses the challenges faced in measuring channel effectiveness and the impact of this strategic shift on company growth. The conversation emphasizes the importance of maximizing contribution, adjusting spending for profit optimization, and adapting to platform changes for revenue growth.
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