E050: Cody Plofker: Marketing Strategies, Meta Advertising, Maximising Contribution, International Market Expansion
OPERATORS
Strategic Expansion Planning and Market Analysis
The chapter explores Cody's stores' expansion plans into new cities and international markets like Boston, Dallas, LA, London, Denver, Portland, Seattle, and Europe. It highlights the importance of strategic market analysis, adaptation to local languages, and leveraging various marketing strategies for success.
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