The SaaS Revolution Show

April Dunford, founder & CEO at Ambient Strategy, joins the podcast to share how to craft a story to stand out and win. Topics discussed include defining your positioning, contextualizing differentiated value, incorporating discovery into the sales pitch, testing new sales pitches, and involving the head of sales in crafting positioning.

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Thibaut De Lataillade, Global Vice President of Product at Gartner Digital Markets, who shares what software buyer regret is and how to avoid it. "Work on the right things and great results will follow. It sounds very simple, but it means a lot. I mean, it means every day focusing on what matters and being able to say no to low leverage activities." Thibaut shares: ⭐️ The pros and cons of having four brands under the Gartner Digital Markets umbrella ⭐️ Why 60% of software buyers experience regret (and how no industry is exempt from that!) ⭐️ How a misalignment between sales and implementation can lead to over-promising and under-delivering ⭐️ Why validated, credible user reviews are crucial ⭐️ Understanding the regret warning signs ⭐️ Why he recommends The Culture Map by Erin Meyer and more! --- Check out the other ways SaaStock is serving SaaS founders - SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://www.saastock.com/saastock-2024/) - SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) - SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home       Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Book tickets: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

In this week's episode of the SaaS Revolution Show, our host Alex Theuma is joined by Itamar Novick, Founder & General Partner at Recursive Ventures, who his insights and advice on how to raise your first round. "I think that your odds of success building a startup are much higher if at least one person on the founding team has some orientation to do sales, right? If everybody's technical and everybody's introverted, who's going to talk with customers? Who's going to succeed in doing that?" Itamar shares: ⚡️ Why he doesn't want to make Recursive Ventures a multi-partner fund ⚡️ His decision to intentionally not take board seats ⚡️ Demystifying pre-seed investment rounds ⚡️ His advice on not raising money from VCs unless a founder *wants* to build a VC backable company - that means showing a path to $500k - $1B in revenue for seven to ten years from now ⚡️ Why fundraising is a sales effort - as well as high quality collateral, founders need to be able pitch very well and very quickly ⚡️ Why he encourages entrepreneurs to consistently build relationships with people in the startup and VC ecosystem and more! --- Check out the other ways SaaStock is serving SaaS founders - SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://www.saastock.com/saastock-2024/) - SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) - SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home       Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Book tickets: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

Lucie Buisson, Chief Product Officer at Contentsquare, shares lessons in product including the importance of traction, retaining customers, journey mapping, building teams, and working effectively with marketing.

Mike Tessler, former CEO of BroadSoft, shares his lessons in building the company to a $2 billion exit. Topics include decision making behind the acquisition, scaling the business, team accountability, success with go-to-market partners, and handling loneliness as a leader.

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Philippe Botteri, Partner at Accel and #SaaStock2023 speaker, who shares insights into the Cloud Euroscape 2023 on Generative AI. "An IPO is primarily a financing event, right? These companies don't need the cash right now because they have a lot of cash on their balance sheet, so there is no need to go public. What is important for me, is for a company to continue to perform, to become really enduring and a category defining company, and I think, to me, that's what is the most important. Then at the right time, they're going to go public... but that's just going to be a milestone in their journey. I think the journey is the most important and making sure that all these companies are going to continue to grow and be category defining." Filmed the week prior to SaaStock 2023, Philippe shared: ☁️ Accel's take on the slow-down in growth stage investments this year ☁️ How the European cloud ecosystem has shown its resilience and strength in the last few years ☁️ Why they chose Generative AI as this year's Cloud Euroscape theme ☁️ The trends that are going to redefine the next 2-3 years ☁️ Revenue, profitability, M&A trends: how is the industry comparing to previous years? ☁️ What a SaaS company needs to have to make it into the Cloud 100 and more! Download Accel's Euroscape 2023 here: https://www.accel.com/euroscape --- Check out the other ways SaaStock is serving SaaS founders - SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://www.saastock.com/saastock-2024/) - SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) - SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home       Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Book tickets: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

Jonny White, founder & CEO at Ticket Tailor, discusses their move from a lifestyle business to a growth business. Topics include bootstrapping, getting acquired and buying Ticket Tailor back, revenue growth from $2K MRR to $5M, working with a coach, and the importance of a lean mindset.

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Alex David, co-founder & COO of Corrily, to share their YC story and how they won the SaaStock USA Global Pitch Competition earlier this year. "There’s a lot of survivor bias in the startup world - like you don’t really hear about the founders who have failed, you hear about the ones who are successful so you compare yourself to them and you’re like “well I’m not that”. And so I think, that I hesitated to go into that space for a long time because of it, but you know, maybe that was fine because I learned a lot in my career and by having held off I bring a lot more experience to the table than I otherwise would have. Part of why we are having the success that we have is that none of us are college dropouts or first few years in our careers - all of us have had careers, and we’re kind of bringing that weight to the table of you know 10ish+ years of work experience and really bringing that to the forefront of what we’re doing." Alex shares: 🥇 His YC experience 🥇 The benefits of their 'follow the sun' model 🥇 From starting as an awareness play to finishing as the Global Pitch Competition winner 🥇 The value in getting honest, real feedback from the judges 🥇 The immediate introductions made after winning the competition, including one of the managing partners at Sapphire Ventures 🥇 His advice on building the right team early on 🥇 The biggest monetisation mistake SaaS companies are making and more! --- Check out the other ways SaaStock is serving SaaS founders - SaaStock Dublin 2023: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://www.saastock.com/saastock-2023/) - SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) - SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)       Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Book tickets: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Lloyed Lobo, co-founder at Boast AI, who shares how he bootstrapped to $10M ARR and then exited through private equity. "I know it’s an overused term “your network is your net worth”, but trust me, it’s the best way to engineer privilege. You may not have a network or you may not have influence, but if you create influence - just the compound interest on creating that influence - giving, giving, helping, bringing people together over time is you’re going to have everything you want." Lloyed shares: ⚡️ His childhood in Kuwait and the positive impact the community had on him ⚡️ Why risk and companionship are part of his DNA ⚡️ Getting to eight figures in revenue with no marketing spend ⚡️ Why ignoring the influence of luck is a mistake ⚡️ The impact financial freedom had on his mental health and more! --- Check out the other ways SaaStock is serving SaaS founders - SaaStock Dublin 2023: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://www.saastock.com/saastock-2023/) - SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) - SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)       Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Book tickets: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

In this episode of the SaaS Revolution Show, our host Alex Theuma is joined by Carl Fritjofsson, General Partner at Creandum, who discusses what's required to raise VC in this changing world. "Put the work that you do, both internally in how you build your own processes, but also the end product experience - put that through a lens of generative AI to see where things can be improve, where efficiency can be gained or where new value can be created. I think the next generation of companies will certainly have some kind of AI capabilities deeply ingrained in their DNA." Carl shares: 🎯 His experience with imposter syndrome 🎯 Mistakes when basing their strategy and path on market externalities and competition 🎯 Battle scars from growing the business 🎯 The value of having a strong underdog mentality 🎯 If expectations have changed for desired year on year growth 🎯 If implementing AI in your business is truly necessary 🎯 Why energy beats brains and more! --- Check out the other ways SaaStock is serving SaaS founders - SaaStock Dublin 2023: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://www.saastock.com/saastock-2023/) - SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) - SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)       Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Book tickets: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)