
The SaaS Revolution Show
The SaaS Revolution Show, hosted by Alex Theuma, brings you insights and tactics from the greatest SaaS minds in Europe and across the world. Revolutionary founders, executives, and investors openly share wisdom on attracting and keeping customers, growing companies in unlikely places, scaling globally, successfully reaching the SaaS high skies, and never giving up. The SaaS Revolution Show is brought to you by SaaStock, the only media, membership and events business that focuses on SaaS founders scaling to $10mill ARR.
Latest episodes

Jun 29, 2023 • 34min
Build: The Early Days of SaaS Startups with Albion VC and Speedinvest
In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Ed Lascelles, Partner at AlbionVC, and Deepali Nangia, Partner at Speedinvest, who share their experience as VCs on the early days of SaaS startups.
Ed and Deepali share:
🥇 The journey vs the destination - Deepali’s move into becoming a partner
🥇 Why they encourage founders to focus on team building and go to market
🥇 The lifeblood of the early-stage ecosystem
🥇 Advice for those raising seed funding
🥇 Why founders need to heavily emphasise company culture
🥇 Inspirational SaaS companies breaking barriers (including Surfboard, Darktrace, Onfido, Quantexa)
and more!
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Jun 22, 2023 • 38min
How to Build a Market Leading Product With the CPO of Checkout.com
In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Meron Colbeci, Chief Product Officer at Checkout.com, who shares how they built a market leading product.
"I don’t think that it’s ‘important’ - it’s absolutely critical to figure out the full monetisation strategy or ‘how does this become a business’ from the very first day."
Meron shares:
📌 His journey from Paypal to Facebook (Meta) to Checkout.com
📌 The importance of value alignment with coworkers
📌 Driving virality with group products
📌 Starting lean when building a product team
📌 Being an intensely customer focused business
📌 How product and AI will (…or won’t) work hand in hand
and more!
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Jun 15, 2023 • 36min
How Tally Bootstrapped to 60k MRR with a Team of Five
In this episode of the SaaS Revolution Show, our host Alex Theuma is joined by Marie Martens, Co-Founder of Tally, who shares how the company bootstrapped to 60K MRR with a team of five.
"So we thought 'what if we can make forms fun again?' What if we can make a form builder that is actually enjoyable and that people like to use - because forms are just really boring. It is a very competitive space but then we thought if we are going to bootstrap it, it is easier to grab 1% of a really big market than to grab 100% of a small niche one, so let's just try this. We know the demand is there, and that's how we came up with the idea of building Tally."
Marie shares:
🌟 Why they chose to bootstrap Tally
🌟 Generational expectations for how to 'set yourself up for success' vs reality
🌟 How they're positioning themselves against the competition
🌟 The journey of getting Tally's first users (including the little trick she used on ProductHunt!)
🌟 Why Tally chose a freemium model
and more!
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Jun 8, 2023 • 28min
Moving From Growth At All Cost to Revenue Efficiency
In this episode of the SaaS Revolution Show, our host Alex Theuma is joined by SaaStock USA 2023 speaker and the Co-Founder & CEO at Lative: Werner Schmidt!
Werner shares:
⚡️ Building his own company and culture as an entrepreneur
⚡️ Going from bootstrapped to raising $1.5 million
⚡️ Lative's upcoming focus on go to market
⚡️ The importance of trusting your instinct
⚡️ How to get the most ROI from your sales team
⚡️ Why a successful onboarding improves ramp times
and more!
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Jun 1, 2023 • 31min
Getting to $3M ARR With No Sales or Marketing Team
In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Tom Lavery, Founder & CEO Jiminny, who shares the story of how they got to $3M ARR with no sales OR marketing team.
Tom shares:
🔥 Why they didn’t follow the ‘growth at all costs’ mentality
🔥 How they realised that at 700k ARR, that they didn't have product market fit
🔥 Separating work-life from home-life when your co-founder is your partner
🔥 The importance of running your own race and not focusing on competition
🔥 Doing unscalable things to become scalable
🔥 Moving from founder-led sales to non-repeatable founder-led sales
🔥 The impact of in-house training & personality profiling as a team
and more!
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

May 25, 2023 • 48min
Resilience: How This Entrepreneur Overcame Cancer to Build a $5M ARR SaaS
In this episode of the SaaS Revolution Show, our host Alex Theuma is joined by Allan Mørch, Founder & CEO AskCody, who shares his story on resilience and how, after overcoming cancer, built a $5M ARR SaaS business.
Allan shares:
⚡️ The founding story of AskCody
⚡️ His new perspective on life/business post-diagnosis
⚡️ The importance of team communication and support
⚡️The best advice he's ever received
⚡️ The hardest thing about scaling in 2023
⚡️ Why he joined the SaaStock Founder Membership (SFM)
& more!
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

May 18, 2023 • 37min
How to Build a $1M Startup Without Venture Capital, With Rob Walling
In this episode of the SaaS Revolution Show, our host Alex Theuma is joined by Rob Walling, Co-Founder TinySeed, who shares how to build a $1 million startup with zero venture capital.
Rob shares:
🔥 Why he's spent 17 years helping founders
🔥 The story behind selling Drip
🔥 If bootstrapping is more commonplace/ easier in recent years
🔥 Three key takeaways to get from zero to $1M
🔥 What every bootstrapper in that revenue range should be doing
🔥 The hardest thing about building a startup in 2023
& more!
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

May 11, 2023 • 35min
How the SaaS Org Needs to Change to Support PLG
In this episode of the SaaS Revolution Show, our host Alex Theuma is joined by Esben Friis-Jensen, Co-Founder and Chief Growth Officer at Userflow and SaaStockUSA speaker, who shares how SaaS orgs need to change to support PLG.
In this episode you'll hear:
⚡️ What shapes Esben as a person & entrepreneur
⚡️ Why he's bootstrapping Userflow
⚡️ How the current market is impacting him and his clients, and what he's doing to navigate through it
⚡️ Why Userflow takes a PLG approach to building the business
⚡️ The hardest thing about product-led growth
⚡️ PLUS what Esben's most looking forward to at #SaaStockUSA
& more!
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

May 4, 2023 • 26min
At $300M ARR, What Makes G-P a Product Led Organisation?
In this episode of the SaaS Revolution Show, our host Alex Theuma is joined by Sherrie Fernandes, Vice President of Product Management & User Experience at G-P (Globalization Partners), who shares what makes G-P a product led organisation.
In this episode you'll hear:
🚀 Three lessons from G-P's growth over the last two years
🚀 The impact of G-P being female founder led
🚀 Product-led initiatives that have moved the needle at G-P
🚀 How her role drives growth within the business
🚀 The best advice she's ever received
& more!
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Apr 27, 2023 • 18min
Why HubSpot Bet Big On Media
From the SaaStock 2022 Scale Stage: Kieran Flanagan, CMO Zapier and ex-SVP Marketing at Hubspot, shares why HubSpot bet BIG on media.
"The only difference between traditional media companies and software companies with media offerings within them, is really how they make money, right? Traditional media - ads and subscriptions, not a great business model. The subscriptions I think some media brands are going to do really well with them. Software and media, they make money through products and subscriptions, and the unit economics are much, much better. It does mean you have to think differently about how you measure this."
No company becomes a success without doing things differently. To win, you need to make big bets and take hard decisions. This presentation goes behind the scenes on why HubSpot bet big on media by purchasing a media company and how that decision got made. We'll go through the insights and beliefs that drove the decision and our efforts to build a world-class media network.
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)