

The SaaS Revolution Show
The SaaS Revolution Show, Alex Theuma
The SaaS Revolution Show, hosted by Alex Theuma, brings you insights and tactics from the greatest SaaS minds in Europe and across the world. Revolutionary founders, executives, and investors openly share wisdom on attracting and keeping customers, growing companies in unlikely places, scaling globally, successfully reaching the SaaS high skies, and never giving up. The SaaS Revolution Show is brought to you by SaaStock, the only media, membership and events business that focuses on SaaS founders scaling to $10mill ARR.
Episodes
Mentioned books

Mar 7, 2024 โข 32min
Lessons in Building Mews to Unicorn Status & $100M ARR
In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Matthijs Welle, CEO at Mews, who shares his lessons building Mews to unicorn status and $100M ARR.
"Recognise when we've got a challenge and address it. And I surround myself with phenomenal people, I'm not afraid of hiring people that are smarter than me around me, because I'm not always the smartest person. I have more context than anyone else, but these people lift me, and I think the best managers do that - they just find phenomenal talent and then trust that they are not going to be fighting, but showing up for the job and lifting you for the manager that you are."
Matthijs shares:
- Mews' founding story - from frustrations with a big marble block to building the next generation infrastructure system for hotels
- The company's growth path (including 40 new hires MoM!)
- From eight acquisitions to receiving $110M on top of raising a round - the pivotal moments speed and drive overlapped with opportunity
- The ONE role that helped get them to the $10M ARR mark
- Why someone giving them sh*t was a 'wake up call' to professionalise the business
- When to pull away from entrepreneurial tendencies (including the micromanagement trap...)
plus the best hotel he's *ever* stayed in and how much they had to offer a Maine restaurant for the Mews.com domain
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
๐ฎ๐ช SaaStock Europe | Dublin, Ireland
Book tickets: https://saastock-europe.com/
๐บ๐ธ SaaStock USA | Austin, Texas
Book tickets: https://saastock-usa.com/
๐ค SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
๐ SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Feb 29, 2024 โข 24min
The Great AI Revolution - How Epic Could the Disruption Be?
Discover the epic disruption of the AI revolution in software, with insights on new market opportunities and threats. Explore the transformative capabilities of AI technology in text adaptation, conversational interfaces, image rendering, and voice recognition. Learn about the strategic insights on building disruptive products in the AI era by prioritizing customer needs over advanced technology.

Feb 22, 2024 โข 34min
Playing to Win! Lessons in Building Pendo Well Past $100M ARR
In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Todd Olson, founder & CEO of Pendo, who shares his lessons in building Pendo well past $100M ARR.
"I would say we're more aggressive than the average company. First off, there's rules. We are not a custom software shop, I do not build things for one customer. However, if there's something on our roadmap anyway and it's, I don't know, let's say, 12 months from now, and this prospect needs it now or sooner, I am willing to rearrange things. As I tell my prod teams "don't get married to your roadmap", married means you have emotional attachment to it and that you can't move things around, because what better proxy for prioritisation than speaking with the customer and them saying "I will buy now if you have it now"."
Todd shares:
- Pendo's founding story
- The greatest signal of prioritisation a business can have
- His philosophy of 'hiring for pain'
- The impact active coaching had on his team
- Their two year journey from $1M-$10M ARR: tripling growth rates and a high percentage of inbound demand
- The three strategic anchors Pendo uses to make decisions, incl. being 'bold by choice'
- How they've dealt with company growth often outpacing human and professional growth
and more!
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
๐ฎ๐ช SaaStock Europe | Dublin, Ireland
Book tickets: https://saastock-europe.com/
๐บ๐ธ SaaStock USA | Austin, Texas
Book tickets: https://saastock-usa.com/
๐ค SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
๐ SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Feb 15, 2024 โข 37min
How Lempire Scaled from $10M to $23M ARR in Two Years, Bootstrapped
Guillaume Moubeche, founder & CEO of Lempire, discusses scaling from $10M to $23M ARR in 2 years. Topics include PMF, 'S curve', bootstrapping mindset, de-risking, founder hack of bank loans, and team motivation.

Feb 8, 2024 โข 39min
How AI Will be Used in the Software Industry
In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Peter Berg, Managing Partner at M12, who shares how AI will be used in the software industry.
"It's definitely changing, I think, the dynamic of the way software gets built, the speed at which it can get built. There are a lot of amazing tools. I mean, GitHub, obviously is one in the Microsoft ecosystem. GitHub copilot has been transformative, I think for developers, we've heard that from them directly, and I think that's only going to continue in the way software both gets built and as also the notion of what software is might potentially change as well."
Peter shares:
- His journey scaling Visa Ventures into a global program
- How M12 source deal flow opportunities
- The net new experiences and possibilities that are going to be created as a result of AI
- Modernising legacy infrastructure with AI
- The unintended consequences that may be on the horizon
and more!
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
๐ฎ๐ช SaaStock Europe | Dublin, Ireland
Book tickets: https://saastock-europe.com/
๐บ๐ธ SaaStock USA | Austin, Texas
Book tickets: https://saastock-usa.com/
๐ค SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
๐ SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Feb 1, 2024 โข 21min
Lessons From $1 Billion in SaaS Acquisitions: Valuation and Process Insights | Live at SaaStock
Thomas Smale, Founder and CEO of M&A advisory firm FE International, shares insights on building a high-value business, popular business models, and biggest exit prices. He also highlights the importance of compromise in deals, personal decisions in running a business, and getting leverage in acquisitions.

Jan 25, 2024 โข 35min
How the Founder & CEO of Sapia.ai Overcame Three Big Challenges to Build an Enterprise AI SaaS and Raise $25M
Barb Hyman, Founder & CEO of Sapia.ai, shares insights on overcoming challenges in building AI SaaS, tackling tech bias, scaling structured interviews, raising $25M funding, and solving turnover through ML. Emphasizes integrity with customers and VCs. Also discusses revolutionizing recruitment, career development, favorite books on entrepreneurship, work-life balance challenges, and maintaining mental health balance as a CEO.

Jan 18, 2024 โข 29min
The Journey of Bootstrapping to $50M ARR and then Raising a $180 Million Series A
From the SaaStock 2023 Bootstrap Stage, Jonathan Klahr (Managing Director at Susquehanna Growth Equity) is joined by Gregory Galant (Co-founder & CEO at Muck Rack) as he shares his journey of bootstrapping to $50M ARR and then raising a $180M Series A.
Gregory shares:
- Top lessons learned
- Key moments and changing challenges on his way to bootstrapping to $50M ARR
- When the turning point was when deciding to become VC backed
and more!
---
Check out the other ways SaaStock is serving SaaS founders
๐บ๐ธ SaaStock USA 2024: 1500+ B2B SaaS founders, investors and operators are joining us in the 'Silicon Hills' of Austin, Texas for three days of SaaS magic (https://www.saastock.com/saastock-usa/)
๐ฎ๐ช SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://www.saastock.com/saastock-2024/)
๐ค SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)
๐ SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
๐ฎ๐ช SaaStock Europe | Dublin, Ireland
Book tickets: https://saastock-europe.com/
๐บ๐ธ SaaStock USA | Austin, Texas
Book tickets: https://saastock-usa.com/
๐ค SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
๐ SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Jan 11, 2024 โข 41min
LearnUponโs Scaling Journey to $30M ARR and Beyond
In this episode of the SaaS Revolution Show, our host Alex Theuma is joined by Brendan Noud, co-founder & CEO at LearnUpon, who shares LearnUpon's journey scaling to $30M ARR and beyond.
"We're now rolling out proper territories, which we really haven't had, loosely up to now. But now we properly have that for our team, it's obviously a much bigger sales team, just the importance of functions like revops, starting to get into that level of data, and how you scale your go-to-market becomes much more important."
Brendan shares:
- His entrepreneurial journey; from tax returns at 11 years old to strategy consulting at KPMG
- Why LearnUpon chose to bootstrap for their first 8 years
- The ONE thing LearnUpon does to ensure team members are truly bought-in to the company's journey
- The biggest accelerator that founders can control and how it leads to great growth
- How they went from $10M to $30M ARR in four years (and their plan to get to $100M by 2030!)
- How they navigated expanding into new markets
and more.
---
Check out the other ways SaaStock is serving SaaS founders
๐บ๐ธ SaaStock USA 2024: 1500+ B2B SaaS founders, investors and operators are joining us in the 'Silicon Hills' of Austin, Texas for three days of SaaS magic (https://www.saastock.com/saastock-usa/)
๐ฎ๐ช SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://www.saastock.com/saastock-2024/)
๐ค SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)
๐ SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
๐ฎ๐ช SaaStock Europe | Dublin, Ireland
Book tickets: https://saastock-europe.com/
๐บ๐ธ SaaStock USA | Austin, Texas
Book tickets: https://saastock-usa.com/
๐ค SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
๐ SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Jan 4, 2024 โข 34min
Why Founders Get Outgrown and What to do About It With Harrison Rose, CEO GoodFit.io
In this episode of the SaaS Revolution Show, our host Alex Theuma is joined by Harrison Rose, co-founder & CEO at GoodFit.io, who shares why founders get outgrown and what to do about it.
"So the obsessive, like, need to get ahead of the company growth in yourself I think is important, but I think it's probably really important you focus on the right areas. I think generally we could all be more reflective just as people, so I encourage people to work with coaches and mentors to be honest with you, and recognising where you're both enjoying where you're spending your time, recognising where you're weak, recognising where you're willing and able to let others do work that maybe out of your week out are not enjoying, regardless of title as well sometimes."
Harrison shares:
- His journey in tech from the age of 17 (including co-founding Paddle with Christian Owens)
- When (and how) he realised he wanted to take a step back from his role at Paddle
- His GoodFit journey (including how they're growing 100% year on year)
- Why founders stepping back can often get greenwashed
- The 'year eight' phenomenon and the most common reasons founders move on from their roles
- Recognising that you need to work on yourself as well as your business
and more.
---
Check out the other ways SaaStock is serving SaaS founders
- SaaStock USA 2024: 1500+ B2B SaaS founders, investors and operators are joining us in the 'Silicon Hills' of Austin, Texas for three days of SaaS magic (https://www.saastock.com/saastock-usa/)
- SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://www.saastock.com/saastock-2024/)
- SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)
- SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
๐ฎ๐ช SaaStock Europe | Dublin, Ireland
Book tickets: https://saastock-europe.com/
๐บ๐ธ SaaStock USA | Austin, Texas
Book tickets: https://saastock-usa.com/
๐ค SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
๐ SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)


