What is Software Buyer Regret and How to Avoid it

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Thibaut De Lataillade, Global Vice President of Product at Gartner Digital Markets, who shares what software buyer regret is and how to avoid it. "Work on the right things and great results will follow. It sounds very simple, but it means a lot. I mean, it means every day focusing on what matters and being able to say no to low leverage activities." Thibaut shares: ⭐️ The pros and cons of having four brands under the Gartner Digital Markets umbrella ⭐️ Why 60% of software buyers experience regret (and how no industry is exempt from that!) ⭐️ How a misalignment between sales and implementation can lead to over-promising and under-delivering ⭐️ Why validated, credible user reviews are crucial ⭐️ Understanding the regret warning signs ⭐️ Why he recommends The Culture Map by Erin Meyer and more! --- Check out the other ways SaaStock is serving SaaS founders - SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://www.saastock.com/saastock-2024/) - SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) - SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home      Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book you tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Join the waitlist: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)