Lessons in Product from Chief Product Officer of Unicorn, Contentsquare

Nov 9, 2023

Lucie Buisson, Chief Product Officer at Contentsquare, shares lessons in product including the importance of traction, retaining customers, journey mapping, building teams, and working effectively with marketing.

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INSIGHT

Mine Existing Customers First

A 'mine-the-product' strategy (expanding within existing customers) is the most sustainable growth path.
It reduces acquisition cost and increases profitability by selling more to current customers.

ADVICE

Prove Product One Before Product Two

Validate product-market fit and retention on product one before building a second product.
Avoid fighting on two battlegrounds by launching product two only after traction is proven.

ANECDOTE

From Consulting To Self-Service To US Needs

Contentsquare began as a consulting product and moved to self-service then rapid geographic expansion.
US expansion revealed different use cases which led to developing a second product tailored to that market.

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In this week's episode of the SaaS Revolution Show, our host Alex Theuma is joined live from the #SaaStock2023 Podcast Stage by Lucie Buisson, Chief Product Officer at unicorn SaaS Contentsquare, who shares her lessons in product. "My job is not to create the product anymore - my job is to create the team that is going to create the product. So you need to be ready to be less focussed on the product and more focussed on building the teams that build the product." Lucie shares: 🎯 Why generating traction, retaining customers, and having validation from the market is crucial before creating a second product 🎯 The importance of journey mapping; particularly when expanding geographies 🎯 Why being CPO means being less focused on the product and more focused on building the team 🎯 Contentsquare's journey from $30M ARR to $100M ARR 🎯 The value of starting small 🎯 The importance of an alpha, a beta and a progressive deployment phase when building a second product 🎯 How product and marketing can (and should) work effectively together and more! --- Check out the other ways SaaStock is serving SaaS founders - SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://www.saastock.com/saastock-2024/) - SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) - SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home Check out the other ways SaaStock is helping SaaS founders move their business forward: 🇮🇪 SaaStock Europe | Dublin, Ireland Book tickets: https://saastock-europe.com/ 🇺🇸 SaaStock USA | Austin, Texas Book tickets: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)