The Importance of Aligning Product and Marketing for Better Customer Experiences

In this week's episode of the SaaS Revolution Show, our host Alex Theuma is joined live from the #SaaStock2023 Podcast Stage by Lucie Buisson, Chief Product Officer at unicorn SaaS Contentsquare, who shares her lessons in product. "My job is not to create the product anymore - my job is to create the team that is going to create the product. So you need to be ready to be less focussed on the product and more focussed on building the teams that build the product." Lucie shares: 🎯 Why generating traction, retaining customers, and having validation from the market is crucial before creating a second product 🎯 The importance of journey mapping; particularly when expanding geographies 🎯 Why being CPO means being less focused on the product and more focused on building the team 🎯 Contentsquare's journey from $30M ARR to $100M ARR 🎯 The value of starting small 🎯 The importance of an alpha, a beta and a progressive deployment phase when building a second product 🎯 How product and marketing can (and should) work effectively together and more! --- Check out the other ways SaaStock is serving SaaS founders - SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://www.saastock.com/saastock-2024/) - SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) - SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home      Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book you tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Join the waitlist: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)