The SaaS Revolution Show

In this episode of the SaaS Revolution Show, our host Alex Theuma is joined by Marie Martens, Co-Founder of Tally, who shares how the company bootstrapped to 60K MRR with a team of five. "So we thought 'what if we can make forms fun again?' What if we can make a form builder that is actually enjoyable and that people like to use - because forms are just really boring. It is a very competitive space but then we thought if we are going to bootstrap it, it is easier to grab 1% of a really big market than to grab 100% of a small niche one, so let's just try this. We know the demand is there, and that's how we came up with the idea of building Tally." Marie shares: 🌟 Why they chose to bootstrap Tally 🌟 Generational expectations for how to 'set yourself up for success' vs reality 🌟 How they're positioning themselves against the competition 🌟 The journey of getting Tally's first users (including the little trick she used on ProductHunt!) 🌟 Why Tally chose a freemium model and more!       Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book you tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Join the waitlist: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

In this episode of the SaaS Revolution Show, our host Alex Theuma is joined by SaaStock USA 2023 speaker and the Co-Founder & CEO at Lative: Werner Schmidt! Werner shares: ⚡️ Building his own company and culture as an entrepreneur ⚡️ Going from bootstrapped to raising $1.5 million ⚡️ Lative's upcoming focus on go to market ⚡️ The importance of trusting your instinct ⚡️ How to get the most ROI from your sales team ⚡️ Why a successful onboarding improves ramp times and more!       Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book you tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Join the waitlist: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Tom Lavery, Founder & CEO Jiminny, who shares the story of how they got to $3M ARR with no sales OR marketing team. Tom shares: 🔥 Why they didn’t follow the ‘growth at all costs’ mentality 🔥 How they realised that at 700k ARR, that they didn't have product market fit 🔥 Separating work-life from home-life when your co-founder is your partner 🔥 The importance of running your own race and not focusing on competition 🔥 Doing unscalable things to become scalable 🔥 Moving from founder-led sales to non-repeatable founder-led sales 🔥 The impact of in-house training & personality profiling as a team and more!       Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book you tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Join the waitlist: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

In this episode of the SaaS Revolution Show, our host Alex Theuma is joined by Allan Mørch, Founder & CEO AskCody, who shares his story on resilience and how, after overcoming cancer, built a $5M ARR SaaS business. Allan shares: ⚡️ The founding story of AskCody ⚡️ His new perspective on life/business post-diagnosis ⚡️ The importance of team communication and support ⚡️The best advice he's ever received ⚡️ The hardest thing about scaling in 2023 ⚡️ Why he joined the SaaStock Founder Membership (SFM) & more!       Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book you tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Join the waitlist: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

In this episode of the SaaS Revolution Show, our host Alex Theuma is joined by Rob Walling, Co-Founder TinySeed, who shares how to build a $1 million startup with zero venture capital. Rob shares: 🔥 Why he's spent 17 years helping founders 🔥 The story behind selling Drip 🔥 If bootstrapping is more commonplace/ easier in recent years 🔥 Three key takeaways to get from zero to $1M 🔥 What every bootstrapper in that revenue range should be doing 🔥 The hardest thing about building a startup in 2023 & more!       Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book you tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Join the waitlist: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

In this episode of the SaaS Revolution Show, our host Alex Theuma is joined by Esben Friis-Jensen, Co-Founder and Chief Growth Officer at Userflow and SaaStockUSA speaker, who shares how SaaS orgs need to change to support PLG. In this episode you'll hear: ⚡️ What shapes Esben as a person & entrepreneur ⚡️ Why he's bootstrapping Userflow ⚡️ How the current market is impacting him and his clients, and what he's doing to navigate through it ⚡️ Why Userflow takes a PLG approach to building the business ⚡️ The hardest thing about product-led growth ⚡️ PLUS what Esben's most looking forward to at #SaaStockUSA & more!       Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book you tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Join the waitlist: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

In this episode of the SaaS Revolution Show, our host Alex Theuma is joined by Sherrie Fernandes, Vice President of Product Management & User Experience at G-P (Globalization Partners), who shares what makes G-P a product led organisation. In this episode you'll hear: 🚀 Three lessons from G-P's growth over the last two years 🚀 The impact of G-P being female founder led 🚀 Product-led initiatives that have moved the needle at G-P 🚀 How her role drives growth within the business 🚀 The best advice she's ever received & more!       Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book you tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Join the waitlist: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

From the SaaStock 2022 Scale Stage: Kieran Flanagan, CMO Zapier and ex-SVP Marketing at Hubspot, shares why HubSpot bet BIG on media. "The only difference between traditional media companies and software companies with media offerings within them, is really how they make money, right? Traditional media - ads and subscriptions, not a great business model. The subscriptions I think some media brands are going to do really well with them. Software and media, they make money through products and subscriptions, and the unit economics are much, much better. It does mean you have to think differently about how you measure this." No company becomes a success without doing things differently. To win, you need to make big bets and take hard decisions. This presentation goes behind the scenes on why HubSpot bet big on media by purchasing a media company and how that decision got made. We'll go through the insights and beliefs that drove the decision and our efforts to build a world-class media network.       Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book you tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Join the waitlist: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

In this episode of the SaaS Revolution Show, Alex Theuma is joined by SaaStock Founder Member and CSO at Expandi: Stefan Smulders! Stefan shares how Expandi bootstrapped to $7M in just over two years."Go hire people, as I was scared to do it, somehow. It was all new for us, but I really feel good now beside all these people in the company call, as they are way more clever than me and are solving things faster... so it's kind of a relief."In this episode Stefan shares: 🌟 Expandi's founding story🌟 Why he joined the SaaStock Founder Membership (SFM)🌟 How they scaled Expandi so quickly🌟  Examples of what has worked well for the company🌟  Their social focus (and why he got booted out of LinkedIn...!)🌟 The hardest thing about bootstrapping a startup in 2023🌟 Why he moved from CEO to CSOand more!Like what you hear? Join us at SaaStock USA 2023 happening 31 May - 2 June in the silicon-lit hills of Austin, Texas to network with SaaS powerhouses like Stefan in-person! 🇺🇸 Save an additional 10% on tickets using code 'SAASREV' https://ti.to/saastock/saastock-usa/discount/SAASREV    Check out the other ways SaaStock is helping SaaS founders move their business forward: 🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, IrelandBook you tickets: https://saastock-europe.com/tickets/🇺🇸 SaaStock USA 2025: April 2026 | Austin, TexasJoin the waitlist: https://saastock-usa.com/🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

In this episode of the SaaS Revolution Show, our host Alex Theuma is joined by Asia Orangio, Founder & CEO at DemandMaven and SaaStock USA speaker extraordinaire, who shares the top growth pitfalls that SaaS companies aren't expecting. "No one will ever care more about your company than you, and that's not because they don't actually care about working for you, it's just the way that it is. You will naturally just simply care more, but that's not to say that you need to find people that care as much as you, it's much more like, you've got to come down a little bit. I've learned over the years, especially when it comes to hiring, it is natural for me to care 100%, maybe even 200%, but not everyone is going to be on that same level and that's actually OK." Asia shares: 🚀 What's shaped her as an entrepreneur 🚀 How the current market is impacting her and her clients 🚀 The top five unexpected growth pitfalls (including KPIs...) 🚀 What one thing has moved the needle the most for DemandMaven 🚀 A sneak peek into her speaking topic for SaaStock USA & more! Like what you hear? Join us at SaaStock USA 2023 happening 31 May - 2 June in the silicon-lit hills of Austin, Texas to network with Asia and other top-tier SaaS experts in-person! 🇺🇸 Save an additional 10% on tickets using code 'SAASREV' https://ti.to/saastock/saastock-usa/discount/SAASREV       Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book you tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Join the waitlist: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)