

The SaaS Revolution Show
The SaaS Revolution Show, Alex Theuma
The SaaS Revolution Show, hosted by Alex Theuma, brings you insights and tactics from the greatest SaaS minds in Europe and across the world. Revolutionary founders, executives, and investors openly share wisdom on attracting and keeping customers, growing companies in unlikely places, scaling globally, successfully reaching the SaaS high skies, and never giving up. The SaaS Revolution Show is brought to you by SaaStock, the only media, membership and events business that focuses on SaaS founders scaling to $10mill ARR.
Episodes
Mentioned books

Apr 6, 2023 • 21min
How to Build a Rockstar Team as a Bootstrapped SaaS Company
From the SaaStock 2022 Bootstrap Stage: Sujan Patel, Co-Founder at Mailshake, shares the 5 ways to identify, hire and retain rockstars for bootstrapped startups.
Bootstrapped companies have a different DNA, a smaller budget and are competing with well funded startups or Goliaths. They have to do more with less. Sujan has bootstrapped 6 companies over the last 11 years and will share his secrets that will change your recruiting and hiring process forever.
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Mar 30, 2023 • 16min
How ClickUp Grew to Over 6M Users in 5 Years
From the SaaStock 2022 Scale Stage: Tom Lyons, Chief Executive at The Currency is joined by Zeb Evans, founder & CEO ClickUp, who shares how ClickUp grew to over six million users in five years.
What does it take for a SaaS company to stand out in a crowded industry and leapfrog over the competition? When ClickUp launched in 2017, it intentionally entered a category full of legacy players and moved full speed ahead by building an industry-leading product.
In this session, Zeb Evans, CEO and Founder of ClickUp, will share the secrets behind ClickUp's success, including building a globally recognized brand, developing an innovative product, and cultivating a strong company culture.
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

10 snips
Mar 23, 2023 • 34min
Bootstrapping vs VC Backed: Why Patrick Campbell Thinks Bootstrapping Reigns Supreme
From the SaaStock 2022 Bootstrap Stage: Patrick Campbell, Founder & CEO Profitwell and CSO Paddle, shares what bootstrappers do better than venture backed companies.
Being bootstrapped is a mindset that drives exponential growth. Patrick Campbell, ProfitWell’s Founder and CEO will share his experience bootstrapping ProfitWell to $10M and beyond. He will share the good, bad, and ugly with the essential frameworks to help you leverage maximum lifetime value. Backed by data from over 28.7k SaaS companies, this presentation will pinpoint the most effective retention strategies, agile pricing options and churn-busting tactics that will kick start the growth of your bootstrapped business.
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Mar 16, 2023 • 45min
How Deciding to Break Up With Customers Will Help Rebank 10x
In this episode of the SaaS Revolution Show, our host Alex Theuma is joined by Juan Andrade, Founder Rebank and winner of our SaaStock 2022 Pitch Competition, who shares how the decision to break up with customers will help the business 10x.
"There’s no time to worry about macro or think about ‘my fundraising plan’ or any of that. It’s just: grow. So the hardest thing is really trying to keep all of that distraction out, because it’s the most important time to focus right now."
In this episode you'll hear:
✅ Juan's experience at Y Combinator
✅ If he recommends SaaS Startups go through an accelerator
✅ Lessons learnt building Rebank
✅ The hardest thing about building a startup in 2023
✅ The one thing that has moved the needle the most in his career
& more!
Like what you hear? Join us at SaaStock USA 2023 happening 31 May - 2 June in the silicon-lit hills of Austin, Texas to hear it IRL! 🇺🇸
Prices increase March 31st at midnight - snag yours before they're gone! Save an additional 10% off using code 'SAASREV' https://ti.to/saastock/saastock-usa/discount/SAASREV
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Mar 9, 2023 • 41min
Why SaaS Companies/ CEOs Need to Figure Out Owned Media
In this episode of the SaaS Revolution Show, our host Alex Theuma is joined by Anthony Kennada, Co-Founder & CEO at AudiencePlus, who shares why SaaS companies/ CEOs need to figure out owned media (and fast!).
Co-Founder and CEO of AudiencePlus, the leading owned media platform that's building software, content, and community to help every company become a media company, Anthony was previously CMO of industry-leading SaaS companies like Front, Gainsight, and Hopin.
In this episode you'll hear:
⚡️ Why Anthony made the leap from CMO to Founder & CEO
⚡️ If media should be a CEOs priority in today's economy
⚡️ Why algorithms are working against us
⚡️ If third party cookies are going away
⚡️ Hardest thing about building a startup in 2023
🌟 PLUS a sneak peek into his speaking theme for SaaStock USA..!
& more!
Want to network and chat all things SaaS with Anthony in-person? Join us at SaaStock USA 2023 happening 31 May - 2 June in the silicon-lit hills of Austin Texas 🇺🇸
Prices increase March 31st at midnight - snag yours before they're gone! Save an additional 10% off using code 'SAASREV' https://ti.to/saastock/saastock-usa/discount/SAASREV
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Mar 2, 2023 • 21min
Top 100 Fastest Growing Bootstrappers (all $5m+) and How They Did It
From the SaaStock 2022 Bootstrap Stage: Nathan Latka, Founder Founderpath, shares a list of the top 100 fastest growing bootstrappers (all $5m+) and how they did it.
They don't waste money on Google Ads. They don't have massive budget for huge sales teams. They keep their teams small and drive revenue per employee above $500k/yr. How do they do it? In this session you'll learn from the top 10 fastest growing SaaS bootstrappers and see what channels they used to break $5m in revenue.
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Feb 23, 2023 • 41min
Why There Are Opportunities in SaaS When There Are Headwinds
In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Stephen Lurie, USA Growth & Business Development at Appvizer and Chief Engagement Officer at B2B Rocks, why there are opportunities in SaaS when there are headwinds.
You'll hear:
💡 His lessons from Appvizer & B2B Rocks
💡 Why the SaaS industry is maturing
💡 What one thing has moved the needle the most for him in his career
💡 The biggest failure he's made and lesson learnt
& more!
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Feb 16, 2023 • 24min
6 Lessons Learned From Scaling The Next Tech Unicorn With Your Spouse
From the SaaStock 2022 Scale Stage: Nicolas & Alina Vandenberghe, Co-Founders and Co-CEOs at Chili Piper, tell us their 6 lessons learned from scaling the next tech unicorn with their spouse
Over the last several years, Alina and Nicolas Vandenberghe, have not only built a company poised to become a tech unicorn, they’ve built a family, and raised two children. Along the path to product market fit, then progressively larger market share, they’ve learned lessons about business and life as they’ve undergone personal and professional transformations. These lessons; on scaling marketing, product, on building a global company (Chili Piper has 280 employees across 50 countries), on helping those around them, on revamping personal and company-wide communication, and beyond, have provided a blueprint for other B2B founders to follow.
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

6 snips
Feb 9, 2023 • 42min
The Founders Guide to B2B Sales with Dave Kellogg
In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Dave Kellogg, Executive in Residence at Balderton Capital, who shares his guide to founders for B2B sales.
You'll hear:
📚 His story behind becoming EIR
📚 Why he wrote the Founders Guide to B2B Sales
📚 Key takeaways from the guide
📚 What SaaS company he wishes he was CEO of
🌟 PLUS a sneak peek into his speaking theme for SaaStock USA..!
& more!
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Feb 2, 2023 • 44min
Have We Reached Peak Content in SaaS?
Welcome back to the SaaS Revolution Show! In this episode our host Alex Theuma is joined by John Collins, consultant and advisor to tech companies, who discusses if we have in fact reached peak content in the SaaS industry.
Collins works with B2B clients to develop their content marketing and communications strategies. His clients range from fintech startups to online educators and are located in North America and Europe, and he is also an active angel investor in SaaS and media startups. Previously, Collins held the roles of Head of Content & Communications at Ramp, and Director of Content at Intercom.
In this episode, Collins shares:
📝 Lessons on building content machines at both Intercom and Ramp
📝 How we can win with content marketing going forward
📝 His thoughts on SaaS companies buying Communities/Media companies
📝 His take on SEO as a strategy - does it work?
📝 What's next for him!
& more!
Like what you hear? Join us in-person at SaaStock USA 2023, happening 31 May - 2 June in the silicon-lit hills of Austin Texas 🇺🇸, to network and learn face-to-face with leaders in SaaS.
Get 10% off using code 'SAASREV' https://ti.to/saastock/saastock-usa/discount/SAASREV
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)