The SaaS Revolution Show

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Dave Kellogg, Executive in Residence at Balderton Capital, who shares his guide to founders for B2B sales. You'll hear: 📚 His story behind becoming EIR 📚 Why he wrote the Founders Guide to B2B Sales 📚 Key takeaways from the guide 📚 What SaaS company he wishes he was CEO of 🌟 PLUS a sneak peek into his speaking theme for SaaStock USA..! & more!      Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book you tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Join the waitlist: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

Welcome back to the SaaS Revolution Show! In this episode our host Alex Theuma is joined by John Collins, consultant and advisor to tech companies, who discusses if we have in fact reached peak content in the SaaS industry. Collins works with B2B clients to develop their content marketing and communications strategies. His clients range from fintech startups to online educators and are located in North America and Europe, and he is also an active angel investor in SaaS and media startups. Previously, Collins held the roles of Head of Content & Communications at Ramp, and Director of Content at Intercom. In this episode, Collins shares: 📝 Lessons on building content machines at both Intercom and Ramp 📝 How we can win with content marketing going forward 📝 His thoughts on SaaS companies buying Communities/Media companies 📝 His take on SEO as a strategy - does it work? 📝 What's next for him! & more! Like what you hear? Join us in-person at SaaStock USA 2023, happening 31 May - 2 June in the silicon-lit hills of Austin Texas 🇺🇸, to network and learn face-to-face with leaders in SaaS. Get 10% off using code 'SAASREV' https://ti.to/saastock/saastock-usa/discount/SAASREV      Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book you tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Join the waitlist: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

In this episode of the SaaS Revolution Show, our host Alex Theuma is joined by Sujan Patel, Co-Founder at Mailshake, who shares how Mailshake moved upmarket from SMB to enterprise. Having founded Mailshake in 2019, Sujan also owns 4 other SaaS companies under the Ramp Ventures brand. Sujan has over 15 years of marketing experience and has led the digital marketing strategy for companies like Salesforce, Mint, Cafepress and many other Fortune 500 calibre companies. In this episode you'll hear: 📨 The founding story of Mailshake 📨 How far Sujan got when solely focused on SMB 📨 The impact on the business moving from SMB to enterprise 📨 Key takeaways from moving upmarket 📨 His biggest failure and lesson learned 🌟 PLUS a sneak peek into his speaking theme for SaaStock USA..! & more! Want to network and chat all things SaaS with Sujan in-person? Join us at SaaStock USA 2023 happening 31 May - 2 June in the silicon-lit hills of Austin Texas 🇺🇸 Prices increase January 31st at midnight - snag yours before they're gone! Get 10% off using code 'SAASREV' https://ti.to/saastock/saastock-usa/discount/SAASREV      Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book you tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Join the waitlist: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

From the SaaStock 2022 Bootstrap Stage: Dave Kellogg, Executive in Residence, Balderton Capital, discusses how to drive your SaaS GTM efficiency in the next two years using these key strategies and tactics. With the need to extend cash runways, a threatening macro environment, and never-ending pressure to improve efficiency, SaaS startups today are thinking hard about how to improve the efficiency of their go-to-market (GTM) operations as they enter the 2023 planning season. In this fast-paced presentation, Balderton's SaaS executive-in-residence, Dave Kellogg, will discuss strategies and tactics that work -- and that don't work -- to improve the efficiency of your GTM operations.      Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book you tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Join the waitlist: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

From the SaaStock 2022 Scale Stage: Avi Meir, Co-Founder and CEO TravelPerk, joins Lina Chong, VC at Target Global to discuss the value of values: how following one rule led TravelPerk to the unicorn club. When the pandemic hit in 2020, business travel came to a standstill and TravelPerk faced extremely tough decisions as growth halted. Two years later, we are a unicorn and sticking to our values has been key to not only surviving, but thriving.      Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book you tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Join the waitlist: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

From the SaaStock 2022 Scale Stage: Des Traynor, Co-Founder and Chief Strategy Officer at Intercom, discusses reacceleration: how SaaS companies can find and build new engines of growth for the years ahead. After a turbulent couple of quarters, startups realise that sitting on their hands and waiting for another bull market to make everything right again is not a strategy. Instead, they must control their destiny, find new revenue growth engines, and ultimately push their business forward. This talk is based on conversations with dozens of startups of all shapes and sizes and is all about how to find the areas within your business where the massive opportunities lie, and how to exploit them.      Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book you tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Join the waitlist: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

From the SaaStock 2022 Bootstrap Stage: Asia Orangio, Founder & CEO DemandMaven, discusses how to recession-proof your SaaS: 3 keys to surviving just about any economic downturn You've seen tweets about it, deep-dives on Reddit, and possibly even a few segments on live TV if you've been particularly daring. It's all of the recession-talk, the debates about if it's real or imagined, and the never-ending advice on what to do. This leaves an early-stage SaaS founder thinking: do I need to be worried, and what do I most need to pay attention to? In this session, I'll breakdown the 3 keys to reducing your exposure to just about any economic event and recession-proofing your SaaS in this quick blitz through research, a few key data points, and a real-life story.      Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book you tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Join the waitlist: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

From the SaaStock 2022 Scale Stage: Godard Abel, Co-Founder & CEO at G2, discusses surviving and thriving in a downturn: his lessons learned weathering economic storms over 25 years building SaaS leaders. Godard Abel shares what it takes to weather economic storms and market downturns as a SaaS leader. Surviving the downturn and thriving to success can be done. Join him to hear the lessons learned from over 25 years of working to stay ahead of the game. ~~~~ Want access to ALL content from SaaStock 2022? With a one-time $10 fee, it's yours. Click here to watch all content: https://bit.ly/S22Content      Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book you tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Join the waitlist: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

From the SaaStock 2022 Bootstrap Stage: Mohannad Ali (CEO Hotjar) and Alex Delivet (Founder & CEO Collect). Startups need to juggle various critical business decisions when planning for future growth. From VCs and funding rounds, to private equity or staying bootstrapped, the choices are never easy. In this session, Mohannad shares his experience taking Hotjar, the leading product experience insights platform, from its decision to stay bootstrapped to $40 million ARR until its acquisition to Contentsquare in 2021. He provides insights on the strategies used to build continuous growth in the bootstrapped stage, the considerations and processes for acquisition, and the impacts of a new partnership on the business. ~~~~ Want access to ALL content from SaaStock 2022? With a one-time $10 fee, it's yours. Click here to watch all content: https://bit.ly/S22Content      Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book you tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Join the waitlist: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

The latest episode of the SaaS Revolution Show sees Massimo Arrigoni, CEO at BEE, join our host Alex Theuma to share his lessons learned having run remote retreats for the past five years. Massimo shares: ✅ Lessons learnt from scaling BEE ✅ The company's key data points ✅ Mistakes remote companies should avoid ✅ His biggest failure and lesson learnt ✅ His advice to getting through the headwinds facing SaaS and more! --- SaaStock is heading across the pond to Austin, Texas! Join us May 31 - June 2 2023 at the Austin Marriott Downtown for SaaStock USA 🇺🇸 Two-for-one flash sale live NOW until 10/12/22 - head on over to saastock.com/saastock-usa and use code SAASREV to get yours! 💸      Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book you tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Join the waitlist: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)