
The SaaS Revolution Show
The SaaS Revolution Show, hosted by Alex Theuma, brings you insights and tactics from the greatest SaaS minds in Europe and across the world. Revolutionary founders, executives, and investors openly share wisdom on attracting and keeping customers, growing companies in unlikely places, scaling globally, successfully reaching the SaaS high skies, and never giving up. The SaaS Revolution Show is brought to you by SaaStock, the only media, membership and events business that focuses on SaaS founders scaling to $10mill ARR.
Latest episodes

Dec 1, 2022 • 31min
Why SaaS Companies Need To Be Thinking About Demand Efficiency
The latest episode of the SaaS Revolution Show sees Elias 'Eli' Rubel, CEO at Matter Made, join our host Alex Theuma to share why SaaS companies need to be thinking about demand efficiency.
Eli shares:
🔥 Interesting lessons learnt from working with Dropbox, Loom, and Calm
🔥 What demand efficiency is and why we should care about it
🔥 How founders can implement it in their business
🔥 How to stop impostor syndrome driving your actions
🔥 What he's most looking forward to in 2023 (and what are you most concerned about)
and more!
Get your SaaStock 2023 tickets at their LOWEST EVER prices during our Friends & Family sale. PLUS take advantage of our buy-one-get-two deal. Prices increase Friday 2 December at midnight: https://ti.to/saastock/saastock-2023/discount/FRIENDS+FAMILY
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Nov 24, 2022 • 44min
How UserGuiding Brings In Over 10 Million Organic Impressions Per Month Through Inbound Marketing
The latest episode of the SaaS Revolution Show sees Osman Koc, Co-Founder and CEO at UserGuiding, join our host Alex Theuma to share how UserGuiding brings in over 10 million organic impressions per month through inbound marketing.
Osman shares:
✅ The founding story behind UserGuiding
✅ Lessons on getting to $2M ARR+
✅ The key content marketing decisions made to get those results
✅ The best advice he's ever received
✅ The hardest thing about being a CEO
✅ Why he joined the SaaStock Founder Membership
✅ What's next for UserGuiding
And more!
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Nov 17, 2022 • 20min
How GetAccept Scaled to $20MM ARR
Recorded live from the SaaStock 2022 Podcast Stage: Samir Smajic, Founder & CEO GetAccept, sits down with our host Alex Theuma!
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

4 snips
Nov 10, 2022 • 28min
Raising Seed Capital, with Christoph Janz, Co-Founder & Partner, Point Nine
Recorded live from the SaaStock 2022 Podcast Stage: Christoph Janz, Co-Founder & Partner, Point Nine sits down with our host Alex Theuma!
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Nov 3, 2022 • 50min
The Methodology for Building a SaaS for Enterprise
The latest episode of the SaaS Revolution Show sees Eleonore Crespo, Co-founder and Co-CEO at Pigment, join our host Alex Theuma to share with us the methodology for building a SaaS for enterprise.
"You should probably spend some time with investors because we try to think like an investor and I always remember what I learnt at Index, around what makes a company successful. There are so many things you need to think about constantly: How to have as much usage on your platform as possible, how can you generate a network effect, how can you generate trust in no time in your category etc."
Eleonore shares:
How Pigment raised their recent round
The value of spending time with investors
Why they built a SaaS for enterprise from day one
What one thing has moved the needle for Pigment
The best advice she's ever received
And more!
Listen to the full episode, watch the video below and subscribe to the SaaS Revolution Show podcast today.
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Oct 27, 2022 • 16min
How This Soon-to-Be Decacorn Founder is Scaling Through a Downturn
Recorded live from the SaaStock 2022 Podcast Stage: Hanno Renner, Co-Founder & CEO Personio sits down with our host Alex Theuma to discuss his soon-to-be decacorn status and how they're scaling through a downturn.
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Oct 13, 2022 • 40min
How ClickUp Got to $10MM ARR in Two Years (Now Well North of $100MM ARR!)
The latest episode of the SaaS Revolution Show sees Zeb Evans, Founder and CEO at ClickUp, join our host Alex Theuma to share with us the story on how ClickUp got to $10MM ARR in two years (and is now well north of $100MM ARR!).
Zeb shares:
✅ How ClickUp got their first customers
✅ Why they went down the VC route and how did they raised that first round
✅ What he focused on to get to $1M ARR
✅ What he needed to do differently when going from $1M ARR to $10MM ARR
✅ The best advice he's ever received
✅ A sneak peek into his SaaStock 2022 speaking topic! 🤫
And more!
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Oct 6, 2022 • 45min
When and Why Should a SaaS Startup Start to Build a Brand with Natasha Ratanshi-Stein, Founder of Surfboard
The latest episode of the SaaS Revolution Show sees Natasha Ratanshi-Stein, Founder at Surfboard, join our host Alex Theuma to give us her take on when (and why!) a SaaS startup should start to build a brand.
Natasha shares:
🏄 Surfboard’s founding story
🏄 The key lessons learnt from building Surfboard
🏄 Advice for other solo founders who are just starting out
🏄 How they’ve built a brand that truly connects with customers - and some of those tangible results
🏄 If building a brand helps with hiring
🏄 A sneak peek into her SaaStock 2022 speaking topic! 🤫
And more!
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Sep 29, 2022 • 39min
The SaaS Sales Playbook: $1M to $10MM ARR with Kevin "KD" Dorsey, Practice Lead: Revenue Leadership at Winning by Design
Our Latest SaaS Revolution Show guest is the one and only Kevin "KD" Dorsey! Practice Lead: Revenue Leadership at Winning by Design, Kevin joined our host Alex Theuma to share The SaaS Sales Playbook: $1M to $10MM ARR.
In this episode, Kevin shares:
🎯 How running a podcast ("Live better.Sell Better") helps in business and life
🎯 His playbook to scale to $10MM ARR
🎯 The thing that’s best moved the needle
🎯 The best advice he's ever received
🎯 His typical daily routine
🎯 Plus a sneak peek into his SaaStock 2022 topic 🤫
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)

Sep 22, 2022 • 43min
Why 'Making It' Is More Than Just Having A Great Product, With Alina Vandenberghe, Co-Founder & Co-CEO Chili Piper
Our Latest SaaS Revolution Show guest is the one and only Alina Vandenberghe! Co-Founder and Co-CEO at Chili Piper, Alina joined our host Alex Theuma to share why ‘making it' is more than just having a great product.
In this episode, Alina shares:
🌶 Chili Piper’s founding story and the company’s key data points
🌶 How their marketing has evolved
🌶 What GTM means for Chili Piper
🌶 The thing that’s best moved the needle
🌶 The best advice she's ever received
🌶 Her typical daily routine
🌶 Plus a sneak peek into her SaaStock 2022 topic 🤫
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)