The SaaS Revolution Show

From the SaaStock 2022 Scale Stage: Kieran Flanagan, CMO Zapier and ex-SVP Marketing at Hubspot, shares why HubSpot bet BIG on media. "The only difference between traditional media companies and software companies with media offerings within them, is really how they make money, right? Traditional media - ads and subscriptions, not a great business model. The subscriptions I think some media brands are going to do really well with them. Software and media, they make money through products and subscriptions, and the unit economics are much, much better. It does mean you have to think differently about how you measure this." No company becomes a success without doing things differently. To win, you need to make big bets and take hard decisions. This presentation goes behind the scenes on why HubSpot bet big on media by purchasing a media company and how that decision got made. We'll go through the insights and beliefs that drove the decision and our efforts to build a world-class media network.       Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Book tickets: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

In this episode of the SaaS Revolution Show, Alex Theuma is joined by SaaStock Founder Member and CSO at Expandi: Stefan Smulders! Stefan shares how Expandi bootstrapped to $7M in just over two years."Go hire people, as I was scared to do it, somehow. It was all new for us, but I really feel good now beside all these people in the company call, as they are way more clever than me and are solving things faster... so it's kind of a relief."In this episode Stefan shares: 🌟 Expandi's founding story🌟 Why he joined the SaaStock Founder Membership (SFM)🌟 How they scaled Expandi so quickly🌟  Examples of what has worked well for the company🌟  Their social focus (and why he got booted out of LinkedIn...!)🌟 The hardest thing about bootstrapping a startup in 2023🌟 Why he moved from CEO to CSOand more!Like what you hear? Join us at SaaStock USA 2023 happening 31 May - 2 June in the silicon-lit hills of Austin, Texas to network with SaaS powerhouses like Stefan in-person! 🇺🇸 Save an additional 10% on tickets using code 'SAASREV' https://ti.to/saastock/saastock-usa/discount/SAASREV    Check out the other ways SaaStock is helping SaaS founders move their business forward: 🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, IrelandBook tickets: https://saastock-europe.com/tickets/🇺🇸 SaaStock USA 2025: April 2026 | Austin, TexasBook tickets: https://saastock-usa.com/🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

In this episode of the SaaS Revolution Show, our host Alex Theuma is joined by Asia Orangio, Founder & CEO at DemandMaven and SaaStock USA speaker extraordinaire, who shares the top growth pitfalls that SaaS companies aren't expecting. "No one will ever care more about your company than you, and that's not because they don't actually care about working for you, it's just the way that it is. You will naturally just simply care more, but that's not to say that you need to find people that care as much as you, it's much more like, you've got to come down a little bit. I've learned over the years, especially when it comes to hiring, it is natural for me to care 100%, maybe even 200%, but not everyone is going to be on that same level and that's actually OK." Asia shares: 🚀 What's shaped her as an entrepreneur 🚀 How the current market is impacting her and her clients 🚀 The top five unexpected growth pitfalls (including KPIs...) 🚀 What one thing has moved the needle the most for DemandMaven 🚀 A sneak peek into her speaking topic for SaaStock USA & more! Like what you hear? Join us at SaaStock USA 2023 happening 31 May - 2 June in the silicon-lit hills of Austin, Texas to network with Asia and other top-tier SaaS experts in-person! 🇺🇸 Save an additional 10% on tickets using code 'SAASREV' https://ti.to/saastock/saastock-usa/discount/SAASREV       Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Book tickets: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

From the SaaStock 2022 Bootstrap Stage: Sujan Patel, Co-Founder at Mailshake, shares the 5 ways to identify, hire and retain rockstars for bootstrapped startups. Bootstrapped companies have a different DNA, a smaller budget and are competing with well funded startups or Goliaths. They have to do more with less. Sujan has bootstrapped 6 companies over the last 11 years and will share his secrets that will change your recruiting and hiring process forever.       Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Book tickets: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

From the SaaStock 2022 Scale Stage: Tom Lyons, Chief Executive at The Currency is joined by Zeb Evans, founder & CEO ClickUp, who shares how ClickUp grew to over six million users in five years. What does it take for a SaaS company to stand out in a crowded industry and leapfrog over the competition? When ClickUp launched in 2017, it intentionally entered a category full of legacy players and moved full speed ahead by building an industry-leading product. In this session, Zeb Evans, CEO and Founder of ClickUp, will share the secrets behind ClickUp's success, including building a globally recognized brand, developing an innovative product, and cultivating a strong company culture.       Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Book tickets: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

From the SaaStock 2022 Bootstrap Stage: Patrick Campbell, Founder & CEO Profitwell and CSO Paddle, shares what bootstrappers do better than venture backed companies. Being bootstrapped is a mindset that drives exponential growth. Patrick Campbell, ProfitWell’s Founder and CEO will share his experience bootstrapping ProfitWell to $10M and beyond. He will share the good, bad, and ugly with the essential frameworks to help you leverage maximum lifetime value. Backed by data from over 28.7k SaaS companies, this presentation will pinpoint the most effective retention strategies, agile pricing options and churn-busting tactics that will kick start the growth of your bootstrapped business.       Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Book tickets: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

In this episode of the SaaS Revolution Show, our host Alex Theuma is joined by Juan Andrade, Founder Rebank and winner of our SaaStock 2022 Pitch Competition, who shares how the decision to break up with customers will help the business 10x. "There’s no time to worry about macro or think about ‘my fundraising plan’ or any of that. It’s just: grow. So the hardest thing is really trying to keep all of that distraction out, because it’s the most important time to focus right now." In this episode you'll hear: ✅ Juan's experience at Y Combinator ✅ If he recommends SaaS Startups go through an accelerator ✅ Lessons learnt building Rebank ✅ The hardest thing about building a startup in 2023 ✅ The one thing that has moved the needle the most in his career & more! Like what you hear? Join us at SaaStock USA 2023 happening 31 May - 2 June in the silicon-lit hills of Austin, Texas to hear it IRL! 🇺🇸 Prices increase March 31st at midnight - snag yours before they're gone! Save an additional 10% off using code 'SAASREV' https://ti.to/saastock/saastock-usa/discount/SAASREV       Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Book tickets: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

In this episode of the SaaS Revolution Show, our host Alex Theuma is joined by Anthony Kennada, Co-Founder & CEO at AudiencePlus, who shares why SaaS companies/ CEOs need to figure out owned media (and fast!). Co-Founder and CEO of AudiencePlus, the leading owned media platform that's building software, content, and community to help every company become a media company, Anthony was previously CMO of industry-leading SaaS companies like Front, Gainsight, and Hopin. In this episode you'll hear: ⚡️ Why Anthony made the leap from CMO to Founder & CEO ⚡️ If media should be a CEOs priority in today's economy ⚡️ Why algorithms are working against us ⚡️ If third party cookies are going away ⚡️ Hardest thing about building a startup in 2023 🌟 PLUS a sneak peek into his speaking theme for SaaStock USA..! & more! Want to network and chat all things SaaS with Anthony in-person? Join us at SaaStock USA 2023 happening 31 May - 2 June in the silicon-lit hills of Austin Texas 🇺🇸 Prices increase March 31st at midnight - snag yours before they're gone! Save an additional 10% off using code 'SAASREV' https://ti.to/saastock/saastock-usa/discount/SAASREV       Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Book tickets: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

From the SaaStock 2022 Bootstrap Stage: Nathan Latka, Founder Founderpath, shares a list of the top 100 fastest growing bootstrappers (all $5m+) and how they did it. They don't waste money on Google Ads. They don't have massive budget for huge sales teams. They keep their teams small and drive revenue per employee above $500k/yr. How do they do it? In this session you'll learn from the top 10 fastest growing SaaS bootstrappers and see what channels they used to break $5m in revenue.       Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Book tickets: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Stephen Lurie, USA Growth & Business Development at Appvizer and Chief Engagement Officer at B2B Rocks, why there are opportunities in SaaS when there are headwinds. You'll hear: 💡 His lessons from Appvizer & B2B Rocks 💡 Why the SaaS industry is maturing 💡 What one thing has moved the needle the most for him in his career 💡 The biggest failure he's made and lesson learnt & more!       Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Book tickets: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)