The Six Secrets of SaaS Success

In this episode of the SaaS Revolution Show, our host Alex Theuma is joined by Zandra Moore, Co-founder and CEO of Panintelligence, who shares the six secrets of SaaS success. "That ideal customer profile. So we have ten characteristics on what looks like a good customer - if they don't fit those, they don't go into the funnel. Constantly making sure that we're looking. And whilst that isn't a measure, it's actually something that we use to measure the quality of our pipeline." Zandra shares: • Her journey from employment into self employment • Solving a problem: drawing data out of cloud based systems • The story of their management buyout (including carrying the server across a car park!) • Raising $4.5M in 2019 through private equity and VC • The importance of getting product market fit right • Why there's a fundamental pipeline issue in the (low) amount of females in tech, and ways to improve that and more!      Check out the other ways SaaStock is helping SaaS founders move their business forward:  🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book you tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Join the waitlist: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)