The Analytics Power Hour

Dr. Joe Sutherland, a consultant and founder of the Center for AI Learning at Emory University, joins the discussion about his co-authored book, 'Analytics the Right Way.' He debunks common misconceptions about data and emphasizes the importance of human decision-making in analytics. The conversation introduces the 'Ladder of Evidence,' showcasing how to validate hypotheses effectively. Joe also shares insights on workforce development in AI and tips for improving focus while engaging with self-help audiobooks, all wrapped in light-hearted camaraderie.

The hosts reflect on their newly launched listener survey and share insights into the audience's professional backgrounds and expertise in analytics. They highlight surprising data about how listeners discover the show, primarily through platform recommendations. Feedback reveals a positive reception for their authentic style and engaging discussions. Exciting freebies and valuable takeaways are promised, emphasizing a commitment to enhancing content based on listener preferences.

Barr Moses, co-founder and CEO of Monte Carlo, shares her expertise on the future of data analytics. She discusses the evolution of data reliability, emphasizing the growing need for observability amidst emerging technologies. The conversation touches on the critical distinction between data quality and quantity, and the unique challenges posed by unstructured data in decision-making. Moses also highlights the role of reliable data in the age of generative AI, and how organizations can navigate this complex landscape while maintaining high data standards.

The hosts reflect on a decade of podcasting, celebrating diverse perspectives in the analytics field. They discuss innovations in data collection, especially with Snowflake's new features. Collaboration emerges as a key theme, highlighting the importance of teamwork and best practices. Challenges in consent management are analyzed, emphasizing privacy and functionality. The role of AI in streamlining communication within analytics teams is examined, alongside evolving strategies in consulting that prioritize effective outcomes over mere data collection. Humor and personal anecdotes make for an engaging retrospective.

Duncan Clark, co-founder and CEO of Flourish and Head of Europe for Canva, brings a wealth of experience as a former data journalist at The Guardian. He dives into the art of data storytelling, stressing the difference between merely 'explaining' and truly 'exploring' data. The conversation highlights crafting engaging narratives, the importance of clear communication, and the power of interactive visualizations. Listeners gain practical insights on connecting with audiences and presenting complex data effectively, making the concepts relatable and actionable.

Exploring the massive popularity of true crime shows, the hosts analyze data misinterpretations in media. They dive into trends in gender and substance use, questioning the reliability of self-reported statistics. A humorous take on health data reveals surprising insights into disease impacts on life expectancy. The conversation also highlights risks associated with cleaning products and the complexities of streaming data, including the dominance of reruns. Overall, critical thinking about data is emphasized throughout.

Tim Wilson, Head of Solutions at Facts and Feelings and analytics expert, dives deep into the nuances of goal-setting and KPIs. He argues against relying solely on AI for meaningful business alignment, emphasizing the need for clear objectives. The conversation unpacks the confusion surrounding marketing metrics, stressing the importance of connecting outcomes to real business success. Tim also highlights challenges in defining success and the importance of communication between analysts and marketing teams to avoid misalignment.

Joined by Martin Broadhurst, a consultant on AI and owner of Broadhurst Digital, the discussion dives into the evolving role of generative AI in analytics. They explore how AI can enhance data democratization while navigating its complexities. Martin emphasizes the importance of understanding AI's limitations and cautions against total reliance on it. Conversations also touch on the intricacies of Marketing Mix Modeling versus traditional methods, and the necessity of human expertise in achieving effective data analysis outcomes. Expect a blend of insights and humor throughout!

For the first time since they've been a party of five, all of the Analytics Power Hour co-hosts assembled in the same location. That location? The Windy City. The occasion? Chicago's first ever MeasureCamp! The crew was busy throughout the day inviting attendees to "hop on the mic" with them to answer various questions. We covered everything from favorite interview questions to tips and tricks, with some #hottake questions thrown in for fun. During the happy hour at the end of the day, we also recorded a brief live show, which highlighted some of the hosts' favorite moments from the day. Listen carefully and you'll catch an audio cameo from Tim's wife, Julie! And keep an eye on the MeasureCamp website to find the coolest way to spend a nerdy Saturday near you (Bratislava, Sydney, Dubai, Stockholm, Brussels, and Istanbul are all coming up before the end of the year!). For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

Dive into the complex career crossroads in analytics! The hosts tackle crucial decisions like transitioning from individual contributor to management and the skills needed for that pivot. They explore the importance of soft skills, communication, and networking in shaping careers. With a humorous look at parenting chaos amid career changes, they also address the shift from data analysis to data science and the evolving expectations that come with it. Join them for insights on navigating your own professional journey!