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The Analytics Power Hour

Latest episodes

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Dec 26, 2023 • 1h 7min

#235: 2023 Year in Review with Josh Crowhurst

Josh Crowhurst joins as a guest to discuss reflections on the analytics and data science industry. Topics include AI, Google Analytics 4, marketing mix modeling, generative AI, evolving user tracking in marketing, and the impact of technology complexity on those who get paid.
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Dec 12, 2023 • 1h 1min

#234: Establishing Expectations for Analysts

Setting clear expectations for analysts and the challenges involved. The importance of effective communication skills, spell checking, and meeting deadlines. The distinction between task and role expectations. The need for analysts to take initiative for growth and development. Discussion on the book 'Thinking in Bets' and expressing gratitude. Also, tracking newborn's sleep and eating patterns.
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Nov 28, 2023 • 52min

#233: Analytics Mentors (Having One, Being One)

The hosts discuss the importance of mentorship in analytics careers and share their personal experiences. They explore the dynamics of mentorship relationships and the need for effective communication. They also discuss the significance of finding diverse mentors and share interesting articles and projects. Overall, they emphasize the role of mentors in the analytics field.
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Nov 14, 2023 • 58min

#232: The Reality of Uncertainty Meets the Imperative of Actionability with Michael Kaminsky

It's been said that, in this world, nothing is certain except death and taxes, so why is it so hard to communicate uncertainty to stakeholders when delivering an analysis? Many stakeholders think an analysis is intended to deliver an absolute truth; that if they have just enough data, a smart analyst, and some fancy techniques, that the decision they should make will emerge! In this episode, Tim, Moe, and Val sat down with Michael Kaminsky, co-founder of Recast, to discuss strategies such as scenario planning and triangulation to help navigate these tricky conversations. Get comfortable with communicating the strengths and drawbacks of your different methodological approaches to empower decision making from your stakeholders! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.
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Oct 31, 2023 • 1h 2min

#231: Estimating the Effort for Analytics Projects

The podcast explores the challenges of estimating effort for analytics projects and highlights the importance of reverse briefing and asking questions. The hosts discuss the significance of setting parameters, using a method for estimating projects in analytics, and managing perception and attitude. They also emphasize the importance of structured communication in projects and provide insights on transitioning to Google Analytics 4.
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Oct 17, 2023 • 55min

#230: First, We Must Discover. Then, We Can Explore. With Viyaleta Apgar

Viyaleta Apgar, Senior Manager of Analytics Solutions at Indeed.com, joins the hosts to discuss the importance of structured data analysis and understanding the dataset before analysis. They also touch on risk tolerance calibration, building data fluency, and the role of circumstances and luck in success. Last call recommendations include exploring the Zoom app marketplace and joining the Test and Learned Community.
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Oct 3, 2023 • 53min

#229: Data and the ABCs (SERIES A, B, and C, That Is!) with Samantha Wong

Samantha Wong, partner at Blackbird Ventures, joins the hosts to explore how data and analytics play a role in early stage startups. They discuss funding rounds, investor risk, data quality, growth potential, and analyzing founder's past experiences. They also share the value of reading fiction and recommend books and articles. A funny outtake concludes the episode.
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Sep 19, 2023 • 52min

#228: What AI Can't Do with Dr. Brandeis Marshall

Dr. Brandeis Marshall, AI expert and researcher, joins the hosts to discuss the limitations and misconceptions surrounding AI. They explore the importance of human intelligence in areas such as contextual awareness, conflict resolution, and critical thinking. The conversation also touches on PILIC Pro analytics tool, AI job salaries, and Google Analytics 4 tips.
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Sep 5, 2023 • 1h 1min

#227: Demystifying Complex Data Science Concepts for Non-Technical Audiences with Dr. Nicholas Cifuentes-Goodbody

Dr. Nicholas Cifuentes-Goodbody discusses demystifying complex data science concepts for non-technical audiences. They explore the challenges of finding the right balance of information, the importance of context and storytelling in data presentations, and establishing good relationships with stakeholders. They also touch on exciting possibilities of combining math, neuro technology, and AI, as well as valuable UX resources and building personal brand in data.
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Aug 22, 2023 • 58min

#226: Training Analysts to be Curious and Use Business Context with MaryBeth Maskovas

MaryBeth Maskovas, founder and Principal Consultant at Insight Lime Analytics, joins the hosts to explore the importance of curiosity and business context in analytics. They discuss assessing curiosity during interviews, training analysts to be curious, and the value it brings to organizations. The chapter also delves into the role of curiosity in marketing analytics, balancing curiosity and productivity, and exciting updates like the Scribe AI Chrome extension.

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