The hosts reflect on their newly launched listener survey and share insights into the audience's professional backgrounds and expertise in analytics. They highlight surprising data about how listeners discover the show, primarily through platform recommendations. Feedback reveals a positive reception for their authentic style and engaging discussions. Exciting freebies and valuable takeaways are promised, emphasizing a commitment to enhancing content based on listener preferences.
The 2024 listener survey provided valuable insights that will shape future episodes, emphasizing analytics engineering and the audience's familiarity with analytics.
Feedback from the audience revealed a strong appreciation for the podcast's trendy and insightful tone, guiding the development of engaging content.
Deep dives
Listener Survey Methodology
A listener survey was launched to gain insights about the audience and their perceptions of the show. Conducted between late May and July, the survey featured around 15 questions divided into four main sections: audience profiling, listener behavior, content interests, and brand perception. Promotion was limited to pre-rolls on two episodes, which resulted in 88 responses, significantly exceeding the target of 47 completions. This robust participation allowed for meaningful analysis of trends and preferences among the audience.
Audience Demographics and Insights
The survey revealed that approximately two-thirds of the respondents identified as working in-house on the client side, while 15% were affiliated with agencies or consultancies. This demographic information offers valuable context for shaping future content and understanding listener engagement patterns. Additionally, nearly half of the audience self-reported as having an intermediate familiarity with analytics, guiding content development to cater to this skill level. The survey responses also highlighted listeners' appreciation for the podcast's tone and approach, affirming its perceived attributes of being trendy, insightful, and laid-back.
Future Content Planning
The data collected from the listener survey will inform future episodes, with analytics engineering emerging as the top requested topic for content. Following this insight, new episodes have been planned, including discussions on AI's role in enhancing analyses and career advice for data professionals. Listeners also expressed interest in themes such as goal-setting and data storytelling, prompting episodes that address these areas. The podcast creators are committed to integrating listener feedback to ensure the content remains relevant and engaging for their audience.
The start of a new year is a great time for reflection as well as planning for the year ahead. Join us for this special bonus episode where we talk through some of our favorite learnings and takeaways from our 2024 listener survey and some of the ways we’ve already been able to put that feedback into practice! We also have some freebies and helpful nuggets to share with our listeners, so be sure to tune in to learn more. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.
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