

#263: Analytics the Right Way
9 snips Jan 21, 2025
Dr. Joe Sutherland, a consultant and founder of the Center for AI Learning at Emory University, joins the discussion about his co-authored book, 'Analytics the Right Way.' He debunks common misconceptions about data and emphasizes the importance of human decision-making in analytics. The conversation introduces the 'Ladder of Evidence,' showcasing how to validate hypotheses effectively. Joe also shares insights on workforce development in AI and tips for improving focus while engaging with self-help audiobooks, all wrapped in light-hearted camaraderie.
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AI Readiness Misconception
- Many companies want AI without a clear goal.
- They skip defining the problem and data availability.
Skipping Steps
- Companies often prioritize advanced techniques over problem definition.
- Data scientists should prioritize framing the problem before applying methods.
Target Audience
- The book targets business leaders, not just analysts.
- Business leaders must understand fundamental data concepts to get value.