The Analytics Power Hour #261: 2024 Year in Review
13 snips
Dec 24, 2024 The hosts reflect on a decade of podcasting, celebrating diverse perspectives in the analytics field. They discuss innovations in data collection, especially with Snowflake's new features. Collaboration emerges as a key theme, highlighting the importance of teamwork and best practices. Challenges in consent management are analyzed, emphasizing privacy and functionality. The role of AI in streamlining communication within analytics teams is examined, alongside evolving strategies in consulting that prioritize effective outcomes over mere data collection. Humor and personal anecdotes make for an engaging retrospective.
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Consent Banner Optimization
- Val Kroll's team optimized Further's consent banner using A/B testing.
- Focusing on contrast and clarity, they significantly improved user interaction rates in just 60 days.
Low-Intensity Training
- Josh Crowhurst's rival paddling team used a low-intensity training approach.
- Despite skepticism, they outperformed his team, highlighting the science behind this strategy.
Observed Power in A/B Testing
- Don't rely on observed power to draw conclusions from A/B tests.
- Georgi Georgiev advises focusing on the power used in test design, not the observed power after results are in.