Let's Talk Loyalty

⁠Today’s episode features an interview with a global brand for the first time ever based in Egypt.ExxonMobil⁠ Egypt is a well-known company in both consumer & industrial supply of finished lubes in markets around the world, and we are delighted to be joined today by their loyalty program manager in Egypt, ⁠Sherif Fahmy⁠.As you will hear Sherif explain, ExxonMobil Egypt was the first ever loyalty program launched by a downstream company in Egypt, so as you can imagine, we were excited to hear how they approached this project, and what proposition they chose to launch to take full advantage of this market opportunity.Sherif shares some of their challenges and achievements in their journey so far, so I hope you enjoy this conversation with Sherif Fahmy, from ExxonMobil in Egypt.Sherif shares some of their challenges and achievements in their journey so far, so I hope you enjoy this conversation with Sherif Fahmy, from ExxonMobil in Egypt.Show Notes:1) ⁠ExxonMobil⁠2) ⁠Sherif Fahmy**********************************************************************************This episode is sponsored by Phaedon.Visit their website to learn more about how they're powering the world's most beloved loyalty programs at www.wearephaedon.com

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Amanda was joined by  Pieter Twine the General Manager of the “MySchool MyVillage MyPlanet” loyalty programme, based in South Africa.This is an internationally recognised loyalty programme with multiple awards at the International Loyalty Awards & in the South African Loyalty Awards.Show Notes: 1) ⁠ Pieter Twine2) ⁠MySchool MyVillage MyPlanet3) ⁠#272: Award Winning "MySchool MyVillage MyPlanet" Connects Transactional and Emotional Loyalty.4) International Loyalty Awards5) South African Loyalty Awards

Hello and welcome to today’s episode of LTL and Loyalty TV.My guest today really opened my eyes to the massive loyalty market in Russia, including the breadth of programs there, in what sounds to be quite a sophisticated market.Vlad Treves and his team have built over sixty programs in Russia, Europe, The Ukraine and Indonesia across retail, hospitality, banking as well as coalition programmes in many of these markets. Now they run an international community of marketers offering loyalty and CX events, research and training courses, as well as the Russian Loyalty Awards. In this episode, Vlad shares insights from his loyalty career, and announces the details of the Loyalty and CX Conference and Global Loyalty Awards event that his team are running for the first time in Dubai in January 2024.We hope you enjoy listening to these loyalty marketing insights from Russia. Show Notes:1) ⁠Vlad Treves2) Spectrum3503) The Global Loyalty & CX Awards4) LOYALTY & CX GULF'245) LTL #254: Loyalty Innovation in the Railway Industry6) Russian Loyalty Awards7) Watch this episode on Loyalty.TV

Today’s episode shares the story of a re-launched B2B loyalty program that has been supporting important relationships and growth in the dermatology market in the US.Galderma recently reported a record 2 Billion USD in net sales for the first six-months of 2023, as it continues to grow its market share in this high growth sector. Joining us to share how both the mindset and mechanics of the loyalty marketing industry are supporting such incredible growth is Meghan Jordan, Senior Director, Loyaltyand Customer Retention at Galderma. Please enjoy this conversation, all about this B2B loyalty program, dedicated to supporting Doctors and dermatology professionals to grow their businesses in the aesthetic market.Show Notes:1) Galderma2) Meghan Jordan⁠

In this weeks episode of Let’s talk “a little” loyalty Tom Peace reviews the original podcast where Paula Thomas was joined by Lenny Moon, CEO of Flycoin, an innovative crypto-based rewards option that’s focused on loyalty programmes in the travel and hospitality sector.Flycoin is a digital currency which can be used to reward members with an asset they control – so whether you’re a crypto fan, a crypto sceptic – or just trying to understand the potential for crypto-currencies in loyalty, you will enjoy today’s conversation.Show Notes: 1) Flycoin2) Lenny Moon3) #270: Crypto-Based Rewards - Insights and Inspiration for Travel and Hospitality

This podcast explores the journey and achievements of Lotusmiles, the loyalty program for Vietnam Airlines. The guest discusses the rebranding and growth of the program, collaboration with other loyalty programs, and the focus on simplifying loyalty and increasing earning opportunities for customers.

This episode focuses on Caffè Nero's loyalty programme, featuring insights from James Flett, the Marketing Director for Caffè Nero.James has worked for more than 10 years on some of the UK’s largest and most loved loyalty programmes and has a wealth of experience about what motivates customer behaviour and change. He heads up the UK Marketing team at Caffè Nero where he has many customer-centred responsibilities including Nero’s famous ‘little blue loyalty stamp card’. In 2017 he launched the Caffè Nero app – the paper card’s digital sister – that’s now used by more than 3 million people globally. Prior to Caffe Nero he worked at the iconic music retailer, HMV, building Curzon cinemas on top of shops, inserting experiential retail in music festivals, and partnering with Apple to launch their products in-store. Today we will be learning about James’ favourite loyalty programmes, what the loyalty landscape looks like in the coffee sector and about the Caffe Nero loyalty programme! Hosted by Charlie Hills.Show Notes :1) James Flett⁠2) Caffè Nero3) European Loyalty Whitepaper4) Mando Connect5) YouGov

In this weeks episode of Let’s talk “a little” loyalty, Tom Peace reviews the original podcast where Paula was joined by  Karlijn Van Den Berg, HEMA’s Loyalty & CRM Manager, based in the Netherlands, who shares her insights on how to drive customer loyalty the old-fashioned way.With an incredible heritage of almost 100 years, HEMA’s approach to business showcases some of the key principles that drive customer loyalty – values like simplicity, consistency, and fairness.Show Notes :- 1) ⁠ Karlijn Van Den Berg⁠2) ⁠HEMA’s3) ⁠⁠⁠⁠#269: HEMA's Heritage and Values Drive Customer Loyalty

Join Vanessa Christie and Erica Hood from The North Face as they discuss loyalty marketing, including loyalty among non-outdoorsy individuals. They also explore the VIP experience at Avis and Sephora, the importance of personalization and customer-centricity, cycling and The North Face brand, and creating a relevant loyalty program for a global brand. They highlight the significance of member feedback and express gratitude to the sponsors.

Dean Kowarski, Global CEO of Virgin Active, shares incredible insights on loyalty, customer retention, emotional loyalty, and personalization. Virgin Active has launched its Rewards program to improve people's lives through wellness. The podcast also discusses the global scale of Virgin Active, driving retention with rewards, loyalty program success, and the benefits of partnership programs.