Let's Talk Loyalty

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by  Simon Rowles Managing Director  of Beyonde, who discussed the latest customer strategy and inspiring loyalty propositions in the marketplace.“Beyonde” is a customer experience consulting firm based in Sydney Australia, with a single-minded focus on identifying, evaluating, and implementing the best global solutions to create compelling loyalty concepts. Tom summarises Simon’s discussion on how data is no longer “the new oil” but actually even more powerful now that it is becoming increasingly shareable. Simon also showcases some incredible statistics to drive customer or employee loyalty using the fractional ownership, as well as increasingly important option to allow loyalty members to aggregate their rewards across programmes.Hosted by Tom Peace Show Notes :1) Simon Rowles2) Beyonde3) #263: Sharing Data, Sharing Ownership & Renting Fashion - New Models Driving Loyalty

Luc Bondar, COO and President of MileagePlus, shares insights on United Airlines' loyalty program. They discuss the transformation of Marriott Bonvoy, importance of clarity and simplicity in loyalty programs, removing expiry dates, utilizing loyalty programs for capital during COVID-19, and achievements of United Airlines' Mileage Plus program.

Rob McDonald and Silvia Espinosa from IAG Loyalty share insights on their loyalty business with 40 million members. They discuss partnerships, Avios-only flights, gamification, and innovative loyalty initiatives in the travel industry. They highlight the importance of innovation and good execution in customer experiences and the growing significance of loyalty programs.

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by  Dave Canty from Bilt Rewards, who discusses the innovative program and its mission to support landlords, tenants, and partners who all benefit by making renting more rewarding. Bilt Rewards is an innovative US-based loyalty program that was created in 2021 to make rent more rewarding!  The program is has already transformed the home rental industry, by tracking, rewarding, and reporting on-time rent payments by tenants, in a way that creates an exciting path to home ownership and offers members ways to earn cheaper travel and plan the trip of their dreams!Hosted by⁠⁠ Tom Peace ⁠Show Notes:1) ⁠⁠⁠⁠Dave Canty2)⁠ Bilt Rewards⁠3) ⁠⁠⁠⁠#261: Building Bilt Rewards from Strength to Strength

This episode is also available in video format on www.Loyalty TV. Today's episode features a loyal listener and friend of the show, Mike Templeton, Head of Digital at Casey’s.Casey's is an award-winning convenience retail chain in the US, which has grown from its small-town origins in Iowa, to now operate the third largest convenience retail business and the 5th largest pizza chain in the country, with over 2,500 stores nationwide.Mike shares the role of digital for Casey’s and some of the key principles for its success, as well as the latest important changes to the overall loyalty proposition for the seven million members of Casey’s Rewards. He also shares how he thinks about evolving the program, given the endless opportunities and possibilities that exist to continually develop it in ways that can add complexity when most consumers really crave simplicity.Listen to enjoy our conversation with Mike Templeton from Casey’s.Show Notes:1) Mike Templeton⁠2) Casey's⁠3) Casey’s Rewards⁠4) Casey's Investor Deck 5) www.Loyalty TV⁠

Today we showcase another award-winning loyalty program – this time in Europe. Kik Textiles is a huge European retail chain, employing more than 26,000 people and operating more than 4,000 stores across fourteen countries. Our guest is Sebastian Hense, Head of Marketing and CRM for Kik, who shares his story of creating a loyalty proposition that’s laser focused on understanding and relating to its customers and their unique needs. Sebastian explains some of their key pillars of success and how they achieved the task of launching a program that’s low cost and efficient, as well as simple and scalable, which won the “Best Loyalty Launch” award at the 2023 International Loyalty Awards in London.   Please do enjoy my conversation with Sebastian Hense from Kik Rewards. Show Notes:1) Sebastian Hense2) Kik Textiles

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by  Stuart Evans, a Web 3.0 strategy advisor with a passion for understanding these emerging technologies.Much has been made of Web 3.0, Crypto, NFTs and the metaverse as innovations for the loyalty industry and in this summary show Tom reviews the key points that potentially make these solutions an innovation for your program.Hosted by⁠⁠ Tom Peace ⁠Show Notes:1) ⁠⁠⁠⁠Stuart Evans2) ⁠⁠⁠⁠#258: Web 3.0, Crypto-currencies, Metaverse and NFT's - Loyalty Insights

This episode of "Let's Talk Loyalty" is also available in video format on www.Loyalty.TVLoyalty Methods is the platform powering some iconic loyalty programs such as 7-Rewards, MGM Resorts and Western Union, and they have developed a unique approach to implementing mission-critical programs for huge programs like these. Joining me today to share these insights, as well as their background, methodology and some key success stories is Emil Sarkissian, CEO of Loyalty Methods. Emil share some fascinating insights on their methodology and approach to de-risking a loyalty program that has decided to replace its underlying platform, as well as the way they think about their product roadmap.This episode is sponsored by Loyalty Methods. Show Notes:1) ⁠⁠⁠⁠⁠⁠⁠⁠ Emil Sarkissian⁠2)⁠⁠ ⁠⁠⁠⁠⁠Loyalty Methods⁠3) Loyalty TV

Simon Jeffs, Principal Marketing Strategist at Marigold, shares the seven underlying principles of any loyalty programme. He discusses the importance of loyalty and personalized propositions, the challenges of bringing a value proposition to market, and the significance of customer data and personalization. The use of gamification in the airline industry and the availability of consulting services for program design are also explored.

Today, “Let’s Talk Loyalty” meets airline industry thought-leader Mark Ross-Smith, CEO at Loyalty Status Co.  Listen in to hear Tom summarise Mark’s key insights on global airline loyalty programmes.Tom’s highlights include airline programs role, positioning, and potential for greater profits.  It’s a fascinating discussion about innovative ideas to drive customer loyalty and how brands can learn from other industries such as the gaming.Hosted by⁠ Tom Peace Show Notes:1) ⁠Mark Ross Smith 2) ⁠⁠⁠Loyalty Status Co⁠⁠3) ⁠#257: Airline Loyalty Programs - their Role, Positioning and Potential for Even Greater Profits