Let's Talk Loyalty #524: Unlocking Loyalty: Inside Canon Club's Journey with Beth Simpson
This episode focuses on the new Canon Club Loyalty Programme – for all Canon fans across EMEA.
Today it has over 78,000 members, and there are lots of plans and ideas in play for how Canon will continue to grow and increase the loyalty of their very engaged customers. With Beth Simpson, the Customer Marketing Senior Manager at Canon Europe. Beth has over 20 years’ marketing experience, working in consumer electronics, membership and travel.
She loves working on brands that customers are passionate about, understanding customer needs and creating compelling marketing propositions.
Today we will be learning about Beth’s favourite loyalty programmes, how Canon Club is building real customer engagement and all about their plans for the future.
Hosted by Charlie Hills
Show Notes
1) Beth Simpson
2) Canon Club Loyalty Programme
3) European Loyalty Whitepaper
5) YouGov