

#523: Speed of Success by Way of Velocity of Earn
Apr 16, 2024
Join loyalty marketing experts Bill Hanifin and Aaron Dauphinee as they discuss the importance of earn velocity in loyalty programs. Explore how brands can forecast and manage this critical factor to drive successful customer loyalty. Dive into the strategies for optimizing earn velocity and tailoring rewards to enhance program effectiveness. Learn about the impact of credit card surcharges on consumers and businesses, emphasizing the need for strategic cost management and value creation in the restaurant industry.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Exploring Earning Velocity in Loyalty Programs for Success
01:31 • 3min
Efficiency in Loyalty Program Point Accumulation
04:45 • 2min
Optimizing Earn Velocity for Loyalty Programs
06:45 • 6min
Navigating Credit Card Surcharges and Loyalty Program Impact
12:31 • 5min