Bill Hanifin
CEO of the Wise Marketer Group and executive faculty member from the Loyalty Academy™. Industry SME providing perspectives on constructs from the Loyalty Academy™ curriculum.
Top 3 podcasts with Bill Hanifin
Ranked by the Snipd community
9 snips
Oct 8, 2024 • 18min
#598: Data Sources – How much is enough and when it is too much?
Bill Hanifin, CEO of the Wise Marketer Group, and Aaron Dauphinee, CMO, share their expertise from the Loyalty Academy™. They dive into the landscape of data analytics in loyalty marketing. The duo discusses the types of data brands should focus on, emphasizing the critical role of first-party data. They also explore ethical considerations in data collection, touching on regulations like GDPR. Finally, they tackle the balance between gathering enough data for informed decision-making without getting overwhelmed by excess information.
Apr 2, 2024 • 18min
#517: The First Key to Success is the Making of Members
Join loyalty experts Bill Hanifin and Aaron Dauphinee as they delve into the key success factors of loyalty marketing. They discuss program member enrollment, known enablers, and the components of creating customer loyalty successfully. The podcast is part of the Wiser Loyalty series, focusing on courses from the Loyalty Academy curriculum.
Apr 16, 2024 • 17min
#523: Speed of Success by Way of Velocity of Earn
Join loyalty marketing experts Bill Hanifin and Aaron Dauphinee as they discuss the importance of earn velocity in loyalty programs. Explore how brands can forecast and manage this critical factor to drive successful customer loyalty. Dive into the strategies for optimizing earn velocity and tailoring rewards to enhance program effectiveness. Learn about the impact of credit card surcharges on consumers and businesses, emphasizing the need for strategic cost management and value creation in the restaurant industry.
