Bill Hanifin
An expert in loyalty marketing and part of the Loyalty Academy faculty
Best podcasts with Bill Hanifin
Ranked by the Snipd community
Apr 2, 2024 • 19min
#517: The First Key to Success is the Making of Members
Join loyalty experts Bill Hanifin and Aaron Dauphinee as they delve into the key success factors of loyalty marketing. They discuss program member enrollment, known enablers, and the components of creating customer loyalty successfully. The podcast is part of the Wiser Loyalty series, focusing on courses from the Loyalty Academy curriculum.
Apr 16, 2024 • 19min
#523: Speed of Success by Way of Velocity of Earn
Join loyalty marketing experts Bill Hanifin and Aaron Dauphinee as they discuss the importance of earn velocity in loyalty programs. Explore how brands can forecast and manage this critical factor to drive successful customer loyalty. Dive into the strategies for optimizing earn velocity and tailoring rewards to enhance program effectiveness. Learn about the impact of credit card surcharges on consumers and businesses, emphasizing the need for strategic cost management and value creation in the restaurant industry.
