Aaron Dauphinee

Join loyalty experts Bill Hanifin and Aaron Dauphinee as they delve into the key success factors of loyalty marketing. They discuss program member enrollment, known enablers, and the components of creating customer loyalty successfully. The podcast is part of the Wiser Loyalty series, focusing on courses from the Loyalty Academy curriculum.

Join loyalty marketing experts Bill Hanifin and Aaron Dauphinee as they discuss the importance of earn velocity in loyalty programs. Explore how brands can forecast and manage this critical factor to drive successful customer loyalty. Dive into the strategies for optimizing earn velocity and tailoring rewards to enhance program effectiveness. Learn about the impact of credit card surcharges on consumers and businesses, emphasizing the need for strategic cost management and value creation in the restaurant industry.

Aaron Dauphinee, Chief Marketing and Business Development Officer with The Wise Marketer Group and The Loyalty Academy, discusses their partnership and announces a scholarship competition for aspiring loyalty marketing professionals. They reflect on the success and growth of the Loyalty Academy, emphasizing the value of their curriculum and the benefits of being part of a community with a common understanding.