Let's Talk Loyalty

Expert in loyalty programs, Matt Goldberg from Floor and Decor, discusses the Pro Premier Rewards program designed for flooring professionals to drive emotional loyalty. The program focuses on growing share of wallet and delivering powerful benefits to their community, showcasing a masterclass in loyalty strategy for the competitive retail sector.

This episode is also available in video format on www.Loyalty TV. Today's episode is the first time we are featuring an automotive brand as our guest, and we are delighted it’s such an iconic brand. The Ford Motor Company has recently celebrated 120 years in business, and is truly a pioneer of modern transportation. Their approach to loyalty is super exciting, so we were thrilled recently to meet Beth Leverton at the Comarch User Group conference in Poland. Beth is the Director of Rewards, Loyalty and CX for the Ford Motor Group, and she joins us on the show today to share both the benefits and challenges of driving loyalty for such a huge organization that sells cars in over 126 countries globally! Listen / watch to enjoy this conversation with Beth Leverton from the Ford Motor company.Show Notes :- 1) The Ford Motor Company2) Beth Leverton⁠3) www.Loyalty TV⁠

James Berry, Managing Director at ValueDynamx, discusses the relevance of loyalty programs for airlines and retail-led programs. They highlight partnerships with Jetblue, Etihad Airways, Emirates, and Nectar in the UK. The episode explores member engagement across different markets and demographics. They emphasize the importance of non-core partnerships, the growth of travel in the EMEA region, and the shift in spending behavior. The use of headless APIs, personalization, and expanding partnerships with Nectar are also discussed.

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by  Lisa Erickson, formally Sr. Director of CRM and Loyalty at Sleep Number, a bed and bedding company that operates over 650 stores in 50 states in North America.The Inner Circle Rewards program is an award-winning loyalty program for people who value an exceptional night’s sleep!  Tom shares the key discussions points from the original podcast where Lisa shares her vision of leveraging loyalty to create an army of advocates, using gamification, social sharing, digital and traditional channels to connect with her members.Hosted by Tom Peace.Show Notes :- 1) Sleep Number⁠2) Lisa Erickson⁠3) Inner Circle Rewards4) #266: "Sleep Number" Leverages Loyalty to Drive Advocacy

Today’s episode is available as audio as well as video on Loyalty TV. This episode features loyalty in the telecommunications sector. Our guest, Jerome G Patalud joins us from the Philippines where he is the Director and Product Owner for Globe Rewards, the loyalty proposition from Globe Telecom, Inc, a major provider of telecommunications services there, where it operates the largest mobile network in the Philippines with almost 55 million subscribers.The Globe Group closed the first nine months of 2023 with an all-time high in consolidated revenues fueled by strong contributions from its mobile, corporate data, and non-telco services as Globe transitions from a telco to a techco. Listen to learn all about Globe Rewards and its role driving the Globe Group business.  Show Notes:1) ⁠⁠Jerome G Patalud2) ⁠Globe Group⁠⁠3) ⁠Globe Rewards⁠4) Watch the full video interview at ⁠LoyaltyTV

This episode focuses on the loyalty market in Greece and the OPAP loyalty programmes, featuring expert insights from Spyros Doukas.Spyros leads the Retail Loyalty and CRM programs for OPAP. He has designed and launched several loyalty programs in Greek market in the Telecoms and Entertainment industries. Having a customer focused mentality, the programmes attracted millions of members, significantly increasing the loyalty of customers.Spyros is a key contributor to the extended “Understanding Loyalty in Europe” White Paper created by Mando-Connect in partnership with YouGov, which explores loyalty membership, appeal and impact across 24 European Markets.Listen to learn about the loyalty landscape in Greece  – what membership, appeal and impact look like in this market – and to learn about the OPAP loyalty programmes.Hosted by Charlie Hills. Show Notes :1)  Spyros Doukas2) European Loyalty Whitepaper3) Mando-Connect 4) YouGov5) OPAP

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by  Simon Rowles Managing Director  of Beyonde, who discussed the latest customer strategy and inspiring loyalty propositions in the marketplace.“Beyonde” is a customer experience consulting firm based in Sydney Australia, with a single-minded focus on identifying, evaluating, and implementing the best global solutions to create compelling loyalty concepts. Tom summarises Simon’s discussion on how data is no longer “the new oil” but actually even more powerful now that it is becoming increasingly shareable. Simon also showcases some incredible statistics to drive customer or employee loyalty using the fractional ownership, as well as increasingly important option to allow loyalty members to aggregate their rewards across programmes.Hosted by Tom Peace Show Notes :1) Simon Rowles2) Beyonde3) #263: Sharing Data, Sharing Ownership & Renting Fashion - New Models Driving Loyalty

Luc Bondar, COO and President of MileagePlus, shares insights on United Airlines' loyalty program. They discuss the transformation of Marriott Bonvoy, importance of clarity and simplicity in loyalty programs, removing expiry dates, utilizing loyalty programs for capital during COVID-19, and achievements of United Airlines' Mileage Plus program.

Rob McDonald and Silvia Espinosa from IAG Loyalty share insights on their loyalty business with 40 million members. They discuss partnerships, Avios-only flights, gamification, and innovative loyalty initiatives in the travel industry. They highlight the importance of innovation and good execution in customer experiences and the growing significance of loyalty programs.

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by  Dave Canty from Bilt Rewards, who discusses the innovative program and its mission to support landlords, tenants, and partners who all benefit by making renting more rewarding. Bilt Rewards is an innovative US-based loyalty program that was created in 2021 to make rent more rewarding!  The program is has already transformed the home rental industry, by tracking, rewarding, and reporting on-time rent payments by tenants, in a way that creates an exciting path to home ownership and offers members ways to earn cheaper travel and plan the trip of their dreams!Hosted by⁠⁠ Tom Peace ⁠Show Notes:1) ⁠⁠⁠⁠Dave Canty2)⁠ Bilt Rewards⁠3) ⁠⁠⁠⁠#261: Building Bilt Rewards from Strength to Strength