Let's Talk Loyalty

Today’s episode features one of the most exciting new uses of loyalty marketing that I’ve come across.Mistplay is a leading loyalty app for mobile gamers, where users can discover new games and earn as they play. As their platform has grown, they’ve integrated many of the learnings from top loyalty programs in other industries, and then experimented with them to find ways to serve the needs of their community of gamers worldwide. With over 2 million people already active and playing games through the platform each month, Mistplay is focused on leveraging the best loyalty insights and levers from around the world in order to build both trust and engagement in a way that very few platforms can offer. My guest is Nicholas Kerr, VP of Loyalty and Lifecycle at Mistplay who shares some of the early successes they’ve achieved by optimizing their onboarding and lifecycle processes, using a gamified system that gamers know and love. Listen to learn all about Mistplay and please do enjoy our conversation. Show Notes: 1) Nicholas Kerr2) Mistplay3) Mistplay blogs4) LTL Podcast: #187: Microsoft Rewards - Insights and Ideas

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Antonio Ricciardi, SVP Consumer Intelligence & Engagement at Etisalat by e&, who’s responsible for leading their Smiles Program.Tom highlights Antonio’s key learnings from his journey to evolve from simple loyalty concepts to become a compelling consumer marketplace achieving even greater customer engagement and loyalty.e& have a long history of constant evolution and innovation, which includes developing propositions focused on driving customer loyalty.Show Notes:1) Antonio Ricciardi2) e&⁠3) Smiles Program⁠4) #249: UAE Telecoms Giant "Etisalat" Leverages Customer Loyalty for Growth

Today's episode of Let's Talk Loyalty and Loyalty TV features one of our favorite and most frequent guests on the show, Amanda Cromhout. Amanda is the Founder and CEO of Truth, a loyalty consultancy firm based in South Africa, and she is also well-known to you all, as a host of an episode every month of Let's Talk Loyalty. Most importantly this year, in 2023, Amanda was recognized globally and voted the International Loyalty Personality of the Year. Today, Amanda joins us on the show to share the launch of her book called "Blind Loyalty – 101 Loyalty Concepts SIMPLIFIED", a book which has profound personal meaning for Amanda as she will explain. I believe it's a book that will become a bible for loyalty marketing professionals around the world as we increasingly strive for knowledge and global excellence, and we are thrilled that so many insights from "Let's Talk Loyalty" are mentioned throughout the book. Amanda’s team in Truth has painstakingly listened to every guest’s answer to our opening question about what is their favourite loyalty program, and her book holds the definite list of answers from our guests over the last 18 months and which programs were answered most often! So, whether you want to simply learn about loyalty in a way that’s truly simplified, or you want to support the Blind Loyalty Trust, or if you’re just curious about whether your program made the list of the industry’s favorites, you are sure to love this show!  Listen to enjoy our conversation with Amanda Cromhout from Truth!Show Notes:1) Amanda Cromhout2) Truth3) Blind Loyalty Trust4) Blind Loyalty – 101 Loyalty Concepts SIMPLIFIED5) Amanda Recognised as the International Loyalty Personality of the Year⁠6) Watch the full video interview on Loyalty TV

Today’s episode features insights from our friends in Valuedynamx as they celebrate their latest partnership with Expedia as part of their ongoing product development.  Valuedynamx is a fairly new brand in the loyalty travel industry, but it is part of the well-known Collinson Group. Today’s conversation centers on how the Expedia Group has become an exciting addition to the Value Dynamx product, as loyalty programs around the world looks for new ways to differentiate their brands from their competitors using their loyalty program propositions. Joining me to share some exciting travel trends and insights as well as the early results of their partnership in Alice Wynne, Commercial Product Manager at ValueDynamx as well as Carolina Cabero, VP of Commercial Partnerships for the Expedia Group based in Spain. This episode is sponsored by Valuedynamx.Show notes:1) Alice Wynne2) Carolina Cabero3) Valuedynamx4) Collinson Group5) Expedia Group6) EMEA Trends: The Power of Strategic Partnerships: Enhancing Loyalty Programs in 2023

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula talks to Lisa Routel, Verizon’s Marketing Strategy Lead to learn all about their loyalty program “Verizon Up” has won multiple loyalty awards Verizon is one of the largest telecommunications companies in the United States and is of course a huge company with a huge customer base to retain in an extremely competitive industry. Lisa shares the latest propositions she’s building to keep Verizon customers engaged as well as some insights from her earlier career in loyalty with leading brands like Jaguar. Show Notes:1) Lisa Routel⁠2) Verizon3) Verizon Up4) #248: Leading Loyalty for Telecoms Giant Verizon

Danielle Brown, CMO of Plusgrade and Points, discusses the innovation and evolution of travel loyalty programs amidst global economic events. They highlight the success of currency retailing in driving short-term revenues and long-term loyalty. Privacy, acquisition strategies, loyalty currency in various sectors, and celebrating success are also discussed.

Stephen Gilbert, VP of Salesforce Loyalty at Collinson and Ram Machiraju, VP of Product Management at Salesforce, share insights on loyalty programs in the travel sector. They discuss extending the value of loyalty programs through partnerships and everyday earn and burn solutions. They also explore strategies for driving customer engagement and highlight challenges faced by the travel industry.

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Fernando Jimenez who talks about his fascinating role, designing a loyalty program for Tupperware products in Mexico. Tupperware is truly a household name with consumers around the world, famous for its innovative food storage and preparation containers.The brand has recently realised the power they can harness by investing in a professional loyalty strategy to connect with its consultants, retail partners and of course consumers.Listen to learn from his impressive loyalty background in the airline sector and his approach to this new project. Show Notes:1) Fernando Jimenez2) Tupperware3) Tupperware Brand México4) #245: Tupperware Leveraging Loyalty in Mexico

Today’s podcast features an amazing country and an amazing airline-led loyalty program that is not even one year old! SkyJoy is the program name for a coalition program created in late 2022 by Sovico Group based in Vietnam, leveraging some of their key businesses including VietJet, their low-cost airline, and HD Bank.Paula Thomas is joined for this conversation by Sereen Teoh, the former CEO of SkyJoy, to share both the successes and some of the challenges in creating such a huge coalition program across hundreds of partners, and in such a short space of time. Sereen is also a speaker at the Loyalty and Awards conference taking place in Brazil in October, so listen to get an exciting insight on what they have already achieved and what you can expect from her presentation at the event!Show Notes:1) Sereen Teoh2) SkyJoy3) Sovico Group⁠4) Loyalty and Awards conference5) VietJet

This episode focuses on the loyalty market in The Netherlands, featuring expert insights from Emre Polatkan. Emre is a versatile professional skilled in CRM, loyalty, growth marketing, and experience design. With industry experience and expertise, Emre excels in building customer relationships, creating loyalty programs, driving business growth, and crafting engaging experiences. Their diverse background enables them to make a significant impact across industriesEmre joins us today from Emakina, an EPAM company, where they are the Head of CRM and Loyalty. They are taking the place today of Léon Huyben, who was a key contributor and provided the expert commentary on The Netherlands in the “Understanding Loyalty in Europe” White Paper created by Mando-Connect in partnership with YouGov, which explores loyalty membership, appeal and impact across 24 European Markets.Listen to learn about the loyalty landscape in The Netherlands – what membership, appeal and impact look like in this market – and which are the programmes and key innovations to be inspired by.Hosted by Charlie Hills.  Show Notes :1) Emre Polatkan 2) European Loyalty Whitepaper3) Mando-Connect 4) YouGov5) Emakina