Let's Talk Loyalty

This episode is also available in video format on www.Loyalty TV. Today's episode features a loyal listener and friend of the show, Mike Templeton, Head of Digital at Casey’s.Casey's is an award-winning convenience retail chain in the US, which has grown from its small-town origins in Iowa, to now operate the third largest convenience retail business and the 5th largest pizza chain in the country, with over 2,500 stores nationwide.Mike shares the role of digital for Casey’s and some of the key principles for its success, as well as the latest important changes to the overall loyalty proposition for the seven million members of Casey’s Rewards. He also shares how he thinks about evolving the program, given the endless opportunities and possibilities that exist to continually develop it in ways that can add complexity when most consumers really crave simplicity.Listen to enjoy our conversation with Mike Templeton from Casey’s.Show Notes:1) Mike Templeton⁠2) Casey's⁠3) Casey’s Rewards⁠4) Casey's Investor Deck 5) www.Loyalty TV⁠

Today we showcase another award-winning loyalty program – this time in Europe. Kik Textiles is a huge European retail chain, employing more than 26,000 people and operating more than 4,000 stores across fourteen countries. Our guest is Sebastian Hense, Head of Marketing and CRM for Kik, who shares his story of creating a loyalty proposition that’s laser focused on understanding and relating to its customers and their unique needs. Sebastian explains some of their key pillars of success and how they achieved the task of launching a program that’s low cost and efficient, as well as simple and scalable, which won the “Best Loyalty Launch” award at the 2023 International Loyalty Awards in London.   Please do enjoy my conversation with Sebastian Hense from Kik Rewards. Show Notes:1) Sebastian Hense2) Kik Textiles

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by  Stuart Evans, a Web 3.0 strategy advisor with a passion for understanding these emerging technologies.Much has been made of Web 3.0, Crypto, NFTs and the metaverse as innovations for the loyalty industry and in this summary show Tom reviews the key points that potentially make these solutions an innovation for your program.Hosted by⁠⁠ Tom Peace ⁠Show Notes:1) ⁠⁠⁠⁠Stuart Evans2) ⁠⁠⁠⁠#258: Web 3.0, Crypto-currencies, Metaverse and NFT's - Loyalty Insights

This episode of "Let's Talk Loyalty" is also available in video format on www.Loyalty.TVLoyalty Methods is the platform powering some iconic loyalty programs such as 7-Rewards, MGM Resorts and Western Union, and they have developed a unique approach to implementing mission-critical programs for huge programs like these. Joining me today to share these insights, as well as their background, methodology and some key success stories is Emil Sarkissian, CEO of Loyalty Methods. Emil share some fascinating insights on their methodology and approach to de-risking a loyalty program that has decided to replace its underlying platform, as well as the way they think about their product roadmap.This episode is sponsored by Loyalty Methods. Show Notes:1) ⁠⁠⁠⁠⁠⁠⁠⁠ Emil Sarkissian⁠2)⁠⁠ ⁠⁠⁠⁠⁠Loyalty Methods⁠3) Loyalty TV

Simon Jeffs, Principal Marketing Strategist at Marigold, shares the seven underlying principles of any loyalty programme. He discusses the importance of loyalty and personalized propositions, the challenges of bringing a value proposition to market, and the significance of customer data and personalization. The use of gamification in the airline industry and the availability of consulting services for program design are also explored.

Today, “Let’s Talk Loyalty” meets airline industry thought-leader Mark Ross-Smith, CEO at Loyalty Status Co.  Listen in to hear Tom summarise Mark’s key insights on global airline loyalty programmes.Tom’s highlights include airline programs role, positioning, and potential for greater profits.  It’s a fascinating discussion about innovative ideas to drive customer loyalty and how brands can learn from other industries such as the gaming.Hosted by⁠ Tom Peace Show Notes:1) ⁠Mark Ross Smith 2) ⁠⁠⁠Loyalty Status Co⁠⁠3) ⁠#257: Airline Loyalty Programs - their Role, Positioning and Potential for Even Greater Profits

Clay Walton House from REI discusses how the cooperative ownership structure impacts loyalty. They admire Nike's program and share their journey in the loyalty industry. REI's origins as a consumer cooperative and the challenges of being a large retailer are also explored.

Today’s episode is all about Phaedon - a name you might not have yet heard, but it’s one that you’re going to be hearing a lot in the future for sure!Phaedon is the new name for the commercial marketing division of ICF Next, which famously runs some of the world’s largest loyalty programs, particularly in travel and hospitality. Their commercial marketing division was recently acquired by private equity firm Cohere Capital which includes the entire team of loyalty experts, their loyalty technology platform Tally, and of course their incredible client portfolio to now operate under this brand-new name. Joining me on this episode to share the whole story of this exciting industry development are Tom Madden, Executive Vice President and Managing Partner and Denise Holt, Senior Vice President, Head of Strategy, Experience, Research and Insights. Together, Tom and Denise share the rich history of Phaedon and their plans for the future as they begin this exciting new phase of the business. This episode is sponsored by Phaedon. Show Notes:1)  Phaedon2) ⁠⁠⁠⁠⁠Cohere Capital⁠3) ⁠⁠⁠⁠Tom Madden⁠4) Denise Holt⁠

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by Javier Marin Martinon, Chief Commercial, Loyalty, and Customer Officer, who shares what Renfe, Spains leading railway company, have implemented for members of its loyalty program. Railway travel may appear to be a strange environment for loyalty, but Javier explains how loyalty must be seen in terms of the journey, with the competition against plane and car travel, rather than with the destination. Listen in for tips on how to engage the customer and create loyalty in a difficult sector, where the choices are limited by supply and the benefits are intangible.Hosted by Tom Peace.Show Notes:1) ⁠Javier Marin Martinon⁠2) ⁠⁠⁠⁠Renfe⁠3) #254: Loyalty Innovation in the Railway Industry

This episode is also available in video format on www.Loyalty TV.Sarah Richardson is the Founder and Advisory Board Chair of the Australian Loyalty Association, and a great partner and friend of the show. She is also an experienced loyalty practitioner and consultant, as Founder and Director of Sciensa Loyalty, a loyalty consulting firm based in Melbourne.Today, we're discussing the launch of the inaugural Asia Pacific Loyalty Awards to celebrate excellence, innovation and best practice in the thriving loyalty industry active in the region, which will be judged by a panel of local loyalty experts.Listen and watch to hear all the insights and updates on these and other Australian Loyalty Association events, which are incredibly well respected and well attended, perfect for anyone interested in loyalty in the Asia Pacific region.Show Notes:1) Sarah Richardson⁠ 2) Australian Loyalty Association⁠3) How Loyalty Programs Are Saving Airlines4) Asia Pacific Loyalty Awards ⁠5) Watch the full video interview on ⁠Loyalty TV⁠