Let's Talk Loyalty
#504: Moët Hennessy, part of LVMH Shares Clos19 Loyalty Insights
Feb 28, 2024
Discover the loyalty leadership of Moët Hennessy's Clos19 program within LVMH, with insights from Erin Scarfe and Anaïs Lebreton. Learn about the luxury industry giant's products, including Ruinart champagne and their global reach across 81 countries. Dive into discussions on innovative loyalty programs in retail, effective loyalty initiatives in business, emotional loyalty through exclusive product experiences, and digital customer loyalty marketing strategies.
42:30
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Podcast summary created with Snipd AI
Quick takeaways
- Clos19 offers loyalty rewards for direct purchases of luxury products and experiences, driving emotional loyalty.
- Marketing alcohol products faces challenges due to restrictive laws, but Clos19 focuses on customer appreciation and diverse offerings.
Deep dives
Introduction of Clone 19 Loyalty Program by Moat Hennessy
The podcast episode discusses the launch of the loyalty program Clone 19 by Moat Hennessy, featuring brands like champagne, wines, spirits, and vodka. The program aims to reward customers for direct purchases, allowing them to earn and redeem points for various products and experiences, such as exclusive events and high-end products.
