

#519: Loyalty Lessons ex Starbucks USA – Joy Das Gupta
Apr 4, 2024
Joy Das Gupta, loyalty consultant from Starbucks, discusses loyalty marketing strategies, sustainability in programs, coffee rewards, evolution of loyalty, and importance of consumer behavior in loyalty programs.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Insights on Loyalty Marketing and Environmental Missions
01:38 • 3min
Sustainability in Loyalty Programs
04:26 • 8min
Exploring the Universal Appeal of Coffee in Loyalty Programs
12:17 • 2min
Evolving Loyalty Programs and Consumer Behavior
14:09 • 24min
Final Thoughts on Innovation and Gratitude in Loyalty Journey
37:55 • 3min