Let's Talk Loyalty

Loyalty expert Lisa Brightwell discusses employee loyalty, loyalty strategy design, and card-linked loyalty. She shares insights on favorite loyalty programs and key elements for success. Also, the importance of private staff podcasts, rewarding behavior for employee loyalty, and personalization in loyalty programs.

This episode focuses on ‘The Paddock’ – the digital loyalty programme of Oracle Red Bull Racing, featuring insights from Elliot Warman, the Digital Product Manager for Oracle Red Bull Racing.Elliot heads up ‘The Paddock’. Having worked in digital financial services for 5 years with HSBC, he made the switch to work in Formula One last June. He’s passionate about building a sense of community amongst the team’s fans, particularly those that don’t have the chance to attend races. He’s worked on various different marketing campaigns for the loyalty programme, including the team’s biggest fan campaign in 2023 called ‘Make Your Mark’, which gave the chance for its loyalty members to design the car livery for the United States Grand Prix’s this year and win a trip to the races.Today we will be learning about Elliot’s favourite loyalty programmes, what loyalty looks like in Formula One and of course, all about Oracle Red Bull Racing’s digital loyalty programme, ‘The Paddock’. Hosted by Charlie Hills.Show Notes :1) Elliot Warman2) Oracle Red Bull Racing3) ‘Make Your Mark’⁠4) European Loyalty Whitepaper5) Mando-Connect6) YouGov Let's Talk Loyalty Webinar DetailsIf you'd like to register for our webinar on January 22nd 2025 to learn how to leverage world-class games to drive daily engagement and bottom-line revenue, simply sign up here:https://us02web.zoom.us/webinar/register/6417364267736/WN_aHWt5hkbR6uPWc2SfzD6xgEven if you can't join live, we'll share the recording with you.

In this episode of Let's Talk Loyalty, we are officially launching our partnership and format for our new Tuesday short shows launching on February 6th.Our guests are well known to you all, and this new content partnership brings our work with The Wise Marketer Group to a whole new level.Bill Hanifin and Aaron Dauphinee lead The Wise Marketer Group, which positions itself as “The Global Voice of Loyalty”. The group includes their online magazine and the “Loyalty Academy” training program, which we are specifically featuring as the content source for our Tuesday episodes in 2024.  Today's episode explains what you can expect in the weeks and months ahead in the "Wiser Loyalty" Tuesday Podcast series, as we together focus on growth and excellence in our industry in 2024. Show Notes :1)⁠  Bill Hanifin2) ⁠Aaron Dauphinee3) ⁠The Wise Marketer Group⁠ ⁠⁠⁠⁠⁠4) ⁠Loyalty Academy5) Cumberland Farms6) ⁠⁠ Stakeholder Loyalty Article7) Do Hard Things

Ben Lipsey, Senior Vice President of customer loyalty and President of Flying Blue, shares new propositions and pricing for members, creation of a separate legal structure for the program, and plans for launching subscription propositions. Updates on partnership with Etihad and upcoming plans for Flying Blue. Discussion on the importance of sustainability in the aviation industry and using loyalty currencies to influence customer behavior.

Amanda Cromhout interviews Phil Shelper, Founder & CEO of Loyalty Reward & Co. Phil is the author of Loyalty programs: The Complete Guide. Phil released the first edition in 2020 after many months of COVID and the time to face adversity. The 2nd edition was released in October 2023. Amanda released Blind Loyalty – 101 Loyalty Concepts Radically Simplified in  September 2023 after very personal adversity from personal health challenges in 2022. During this podcast, the authors debate how the books are similar in parts but overall vastly different and what is the major take home value for their readers.Show Notes:1) Phil Shelper2) Loyalty Reward & Co⁠3) Loyalty Programs: The Complete Guide (2nd Edition)4) Blind Loyalty – 101 Loyalty Concepts Simplified

Today’s episode of LTL which is a masterclass in co-brand cards, the single biggest driver of profits for so many loyalty programs.Nik Laming is an independent consultant and strategic advisor who has spent his whole career dedicated to loyalty programs, including roles as the former head of AIMIA and Carlson Marketing in Asia, as well as the former head of loyalty for Cebu Pacific airline in the Philippines.Nik is now based between Singapore and the Philippines, where his new business Loyalty ConnectOS enables loyalty, digital and data businesses to access resources offshore to extend their teams for data analytics, operations and marketing execution.Listen today to enjoy my conversation with Nik Laming, all about creating successful co-brand partnerships that deliver value for programme owners, programme members and of course their banking partners! Show Notes:1) Nik Laming2) Loyalty ConnectOS3) #417: Viva Aerobus Launches Compelling Loyalty Concept in Mexico

Today’s episode is available in audio format as "Let's Talk Loyalty" and on video as "Loyalty TV".This interview features the latest news about one of the most exciting loyalty programs in Asia, based in Hong Kong. yuu Rewards was launched by DFI Retail Group in 2020, and now serves almost 5 million members. The group is a leading pan-Asian retailer that covers food, health and beauty, home furnishings, restaurants and other retail businesses, with interests in 13 countries and territories, operating over 10,500 outlets, and employing more than 216,000 team members. yuu Rewards allows members to earn points at over 2,500 outlets such as 7-Eleven, IKEA, KFC and Pizza Hut. Our guest today is Anushree Khosla, yuu Rewards Director.Anushree shares all of the latest propositions including the launch of yuu Stamps and their gamification and mission-based propositions. Listen to enjoy my conversation with Anushree Khosla.Show Notes : 1) yuu Rewards⁠2) DFI Retail Group3) Anushree Khosla⁠4) Watch this episode at www.Loyalty.TV.

This episode of Let's Talk Loyalty features our latest announcement and breaking news for 2024, introducing our new guest host, Carly Neubauer⁠.   Carly is based in Melbourne Australia, where she is a hugely popular loyalty industry personality, thanks to an incredibly impressive career, including agency, brand and loyalty community roles, which you’ll hear her explain in our conversation today. Carly is also a compère and committee member for the Australian Loyalty Association, as well as the Co-Founder & Director of Elevate Loyalty & Pay2Elevate.Today, we are thrilled to announce that, starting next month in February 2024,Carly will be hosting a monthly episode of Let's Talk Loyalty, bringing her expertise and more leading loyalty industry personalities from the Australian market to you.Please join us in meeting Carly and wishing a warm welcome as shejoins our growing team!  Show Notes:1) ⁠⁠Carly Neubauer⁠⁠2) Australian Loyalty Association3)⁠ Elevate Loyalty⁠4) Pay2Elevate5) Zero Co 6) who gives a crap7) IMA MEAPAC8) Eat Up9) Direct Episode Link: https://letstalkloyalty.com/479-breaking-news-announcing-our-latest-guest-host-carly-neubauer/

Welcome to 2024!As our first episode of the year, we are thrilled to be kicking things off with some really exciting changes which are being announced in today's episode!Our episode today is hosted by Paula Thomas and joined for the first time by another LTL team member, Pooja Venugopal who is our Guest and Content Manager, who works tirelessly behind the scenes to make our show a success.In this episode, we also extend our thanks to all of our ongoing show sponsors who have already worked with us in 2023 and have confirmed their plans to do even more with us in 2024, so to Marigold, Comarch, Epsilon, Points by Plusgrade, Phaedon, Collinson Group, Value Dynamx, and Mastercard. I’m incredibly proud to be working with all of you and thank you for your support!I really hope you enjoy our first episode of 2024 and we look forward to sharing even more incredible loyalty content with you in the year ahead! Show Notes1) ⁠ Let's Talk Loyalty 2) ⁠Marigold⁠3) ⁠Comarch⁠4)  ⁠Epsilon5) ⁠Points by Plusgrade⁠6) Phaedon7) Collinson Group8) Value Dynamx9) Mastercard10) Paula Thomas11) Pooja Venugopal12) McDonald's Interview

This is our final episode of Let's Talk Loyalty and Loyalty TV for 2023. Imitation is the sincerest form of flattery, so we are delighted today to be joined by another loyalty podcaster, who told us that he was inspired by Let's Talk Loyalty and wanted to create something similar, but in Arabic.Loyalty Bl Arabi is a podcast about our industry in the GCC (Gulf Co-operation Council) and MENA (Middle East and North Africa) regions.Our guest, Nizar Al Qabbani is a Certified Loyalty Marketing Professional, and an actuarial graduate, so naturally he’s fascinated with data – in particular, creating value from unused data, a situation he sees occurring too frequently.Today Nizar shares his loyalty background and insights, and also some of the trends he is seeing in loyalty in the Arab world.Listen to enjoy our conversation with Nizar Al Qabbani, co-Founder and podcast host of Loyalty Bil Arabi.Show Notes1) Loyalty Bl Arabi⁠2) Nizar Al Qabbani⁠3) Qitaf Rewards4) Umniah5) Watch this episode at www.Loyalty.TV.