Let's Talk Loyalty

This episode focuses on Caffè Nero's loyalty programme, featuring insights from James Flett, the Marketing Director for Caffè Nero.James has worked for more than 10 years on some of the UK’s largest and most loved loyalty programmes and has a wealth of experience about what motivates customer behaviour and change. He heads up the UK Marketing team at Caffè Nero where he has many customer-centred responsibilities including Nero’s famous ‘little blue loyalty stamp card’. In 2017 he launched the Caffè Nero app – the paper card’s digital sister – that’s now used by more than 3 million people globally. Prior to Caffe Nero he worked at the iconic music retailer, HMV, building Curzon cinemas on top of shops, inserting experiential retail in music festivals, and partnering with Apple to launch their products in-store. Today we will be learning about James’ favourite loyalty programmes, what the loyalty landscape looks like in the coffee sector and about the Caffe Nero loyalty programme! Hosted by Charlie Hills.Show Notes :1) James Flett⁠2) Caffè Nero3) European Loyalty Whitepaper4) Mando Connect5) YouGov

In this weeks episode of Let’s talk “a little” loyalty, Tom Peace reviews the original podcast where Paula was joined by  Karlijn Van Den Berg, HEMA’s Loyalty & CRM Manager, based in the Netherlands, who shares her insights on how to drive customer loyalty the old-fashioned way.With an incredible heritage of almost 100 years, HEMA’s approach to business showcases some of the key principles that drive customer loyalty – values like simplicity, consistency, and fairness.Show Notes :- 1) ⁠ Karlijn Van Den Berg⁠2) ⁠HEMA’s3) ⁠⁠⁠⁠#269: HEMA's Heritage and Values Drive Customer Loyalty

Join Vanessa Christie and Erica Hood from The North Face as they discuss loyalty marketing, including loyalty among non-outdoorsy individuals. They also explore the VIP experience at Avis and Sephora, the importance of personalization and customer-centricity, cycling and The North Face brand, and creating a relevant loyalty program for a global brand. They highlight the significance of member feedback and express gratitude to the sponsors.

Dean Kowarski, Global CEO of Virgin Active, shares incredible insights on loyalty, customer retention, emotional loyalty, and personalization. Virgin Active has launched its Rewards program to improve people's lives through wellness. The podcast also discusses the global scale of Virgin Active, driving retention with rewards, loyalty program success, and the benefits of partnership programs.

Expert in loyalty programs, Matt Goldberg from Floor and Decor, discusses the Pro Premier Rewards program designed for flooring professionals to drive emotional loyalty. The program focuses on growing share of wallet and delivering powerful benefits to their community, showcasing a masterclass in loyalty strategy for the competitive retail sector.

This episode is also available in video format on www.Loyalty TV. Today's episode is the first time we are featuring an automotive brand as our guest, and we are delighted it’s such an iconic brand. The Ford Motor Company has recently celebrated 120 years in business, and is truly a pioneer of modern transportation. Their approach to loyalty is super exciting, so we were thrilled recently to meet Beth Leverton at the Comarch User Group conference in Poland. Beth is the Director of Rewards, Loyalty and CX for the Ford Motor Group, and she joins us on the show today to share both the benefits and challenges of driving loyalty for such a huge organization that sells cars in over 126 countries globally! Listen / watch to enjoy this conversation with Beth Leverton from the Ford Motor company.Show Notes :- 1) The Ford Motor Company2) Beth Leverton⁠3) www.Loyalty TV⁠

James Berry, Managing Director at ValueDynamx, discusses the relevance of loyalty programs for airlines and retail-led programs. They highlight partnerships with Jetblue, Etihad Airways, Emirates, and Nectar in the UK. The episode explores member engagement across different markets and demographics. They emphasize the importance of non-core partnerships, the growth of travel in the EMEA region, and the shift in spending behavior. The use of headless APIs, personalization, and expanding partnerships with Nectar are also discussed.

In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Paula was joined by  Lisa Erickson, formally Sr. Director of CRM and Loyalty at Sleep Number, a bed and bedding company that operates over 650 stores in 50 states in North America.The Inner Circle Rewards program is an award-winning loyalty program for people who value an exceptional night’s sleep!  Tom shares the key discussions points from the original podcast where Lisa shares her vision of leveraging loyalty to create an army of advocates, using gamification, social sharing, digital and traditional channels to connect with her members.Hosted by Tom Peace.Show Notes :- 1) Sleep Number⁠2) Lisa Erickson⁠3) Inner Circle Rewards4) #266: "Sleep Number" Leverages Loyalty to Drive Advocacy

Today’s episode is available as audio as well as video on Loyalty TV. This episode features loyalty in the telecommunications sector. Our guest, Jerome G Patalud joins us from the Philippines where he is the Director and Product Owner for Globe Rewards, the loyalty proposition from Globe Telecom, Inc, a major provider of telecommunications services there, where it operates the largest mobile network in the Philippines with almost 55 million subscribers.The Globe Group closed the first nine months of 2023 with an all-time high in consolidated revenues fueled by strong contributions from its mobile, corporate data, and non-telco services as Globe transitions from a telco to a techco. Listen to learn all about Globe Rewards and its role driving the Globe Group business.  Show Notes:1) ⁠⁠Jerome G Patalud2) ⁠Globe Group⁠⁠3) ⁠Globe Rewards⁠4) Watch the full video interview at ⁠LoyaltyTV

This episode focuses on the loyalty market in Greece and the OPAP loyalty programmes, featuring expert insights from Spyros Doukas.Spyros leads the Retail Loyalty and CRM programs for OPAP. He has designed and launched several loyalty programs in Greek market in the Telecoms and Entertainment industries. Having a customer focused mentality, the programmes attracted millions of members, significantly increasing the loyalty of customers.Spyros is a key contributor to the extended “Understanding Loyalty in Europe” White Paper created by Mando-Connect in partnership with YouGov, which explores loyalty membership, appeal and impact across 24 European Markets.Listen to learn about the loyalty landscape in Greece  – what membership, appeal and impact look like in this market – and to learn about the OPAP loyalty programmes.Hosted by Charlie Hills. Show Notes :1)  Spyros Doukas2) European Loyalty Whitepaper3) Mando-Connect 4) YouGov5) OPAP