
Let's Talk Loyalty
“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.
If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.
Check out our website on: http://www.letstalkloyalty.com/
Latest episodes

Jan 4, 2024 • 48min
#480: yuu Rewards (Hong Kong) Shares Success with Digital Stamps and Gamification Strategies
Today’s episode is available in audio format as "Let's Talk Loyalty" and on video as "Loyalty TV".This interview features the latest news about one of the most exciting loyalty programs in Asia, based in Hong Kong. yuu Rewards was launched by DFI Retail Group in 2020, and now serves almost 5 million members. The group is a leading pan-Asian retailer that covers food, health and beauty, home furnishings, restaurants and other retail businesses, with interests in 13 countries and territories, operating over 10,500 outlets, and employing more than 216,000 team members. yuu Rewards allows members to earn points at over 2,500 outlets such as 7-Eleven, IKEA, KFC and Pizza Hut. Our guest today is Anushree Khosla, yuu Rewards Director.Anushree shares all of the latest propositions including the launch of yuu Stamps and their gamification and mission-based propositions. Listen to enjoy my conversation with Anushree Khosla.Show Notes : 1) yuu Rewards2) DFI Retail Group3) Anushree Khosla4) Watch this episode at www.Loyalty.TV.

Jan 3, 2024 • 31min
#479: Breaking News: Announcing Our Latest Guest Host, Carly Neubauer
This episode of Let's Talk Loyalty features our latest announcement and breaking news for 2024, introducing our new guest host, Carly Neubauer. Carly is based in Melbourne Australia, where she is a hugely popular loyalty industry personality, thanks to an incredibly impressive career, including agency, brand and loyalty community roles, which you’ll hear her explain in our conversation today. Carly is also a compère and committee member for the Australian Loyalty Association, as well as the Co-Founder & Director of Elevate Loyalty & Pay2Elevate.Today, we are thrilled to announce that, starting next month in February 2024,Carly will be hosting a monthly episode of Let's Talk Loyalty, bringing her expertise and more leading loyalty industry personalities from the Australian market to you.Please join us in meeting Carly and wishing a warm welcome as shejoins our growing team! Show Notes:1) Carly Neubauer2) Australian Loyalty Association3) Elevate Loyalty4) Pay2Elevate5) Zero Co 6) who gives a crap7) IMA MEAPAC8) Eat Up9) Direct Episode Link: https://letstalkloyalty.com/479-breaking-news-announcing-our-latest-guest-host-carly-neubauer/

Jan 2, 2024 • 28min
#478: Welcome to 2024 - Announcing Exciting Plans for Let's Talk Loyalty in 2024.
Welcome to 2024!As our first episode of the year, we are thrilled to be kicking things off with some really exciting changes which are being announced in today's episode!Our episode today is hosted by Paula Thomas and joined for the first time by another LTL team member, Pooja Venugopal who is our Guest and Content Manager, who works tirelessly behind the scenes to make our show a success.In this episode, we also extend our thanks to all of our ongoing show sponsors who have already worked with us in 2023 and have confirmed their plans to do even more with us in 2024, so to Marigold, Comarch, Epsilon, Points by Plusgrade, Phaedon, Collinson Group, Value Dynamx, and Mastercard. I’m incredibly proud to be working with all of you and thank you for your support!I really hope you enjoy our first episode of 2024 and we look forward to sharing even more incredible loyalty content with you in the year ahead! Show Notes1) Let's Talk Loyalty 2) Marigold3) Comarch4) Epsilon5) Points by Plusgrade6) Phaedon7) Collinson Group8) Value Dynamx9) Mastercard10) Paula Thomas11) Pooja Venugopal12) McDonald's Interview

Dec 28, 2023 • 46min
#477: Loyalty Insights from the GCC and MENA Regions
This is our final episode of Let's Talk Loyalty and Loyalty TV for 2023. Imitation is the sincerest form of flattery, so we are delighted today to be joined by another loyalty podcaster, who told us that he was inspired by Let's Talk Loyalty and wanted to create something similar, but in Arabic.Loyalty Bl Arabi is a podcast about our industry in the GCC (Gulf Co-operation Council) and MENA (Middle East and North Africa) regions.Our guest, Nizar Al Qabbani is a Certified Loyalty Marketing Professional, and an actuarial graduate, so naturally he’s fascinated with data – in particular, creating value from unused data, a situation he sees occurring too frequently.Today Nizar shares his loyalty background and insights, and also some of the trends he is seeing in loyalty in the Arab world.Listen to enjoy our conversation with Nizar Al Qabbani, co-Founder and podcast host of Loyalty Bil Arabi.Show Notes1) Loyalty Bl Arabi2) Nizar Al Qabbani3) Qitaf Rewards4) Umniah5) Watch this episode at www.Loyalty.TV.

Dec 27, 2023 • 33min
#476: ExxonMobil Egypt Drives Loyalty Market in Downstream Business
Today’s episode features an interview with a global brand for the first time ever based in Egypt.ExxonMobil Egypt is a well-known company in both consumer & industrial supply of finished lubes in markets around the world, and we are delighted to be joined today by their loyalty program manager in Egypt, Sherif Fahmy.As you will hear Sherif explain, ExxonMobil Egypt was the first ever loyalty program launched by a downstream company in Egypt, so as you can imagine, we were excited to hear how they approached this project, and what proposition they chose to launch to take full advantage of this market opportunity.Sherif shares some of their challenges and achievements in their journey so far, so I hope you enjoy this conversation with Sherif Fahmy, from ExxonMobil in Egypt.Sherif shares some of their challenges and achievements in their journey so far, so I hope you enjoy this conversation with Sherif Fahmy, from ExxonMobil in Egypt.Show Notes:1) ExxonMobil2) Sherif Fahmy**********************************************************************************This episode is sponsored by Phaedon.Visit their website to learn more about how they're powering the world's most beloved loyalty programs at www.wearephaedon.com

Dec 25, 2023 • 8min
#475: Reviewing the Award Winning "MySchool MyVillage MyPlanet" program that connects Transactional and Emotional Loyalty (Short Summary Show)
In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast where Amanda was joined by Pieter Twine the General Manager of the “MySchool MyVillage MyPlanet” loyalty programme, based in South Africa.This is an internationally recognised loyalty programme with multiple awards at the International Loyalty Awards & in the South African Loyalty Awards.Show Notes: 1) Pieter Twine2) MySchool MyVillage MyPlanet3) #272: Award Winning "MySchool MyVillage MyPlanet" Connects Transactional and Emotional Loyalty.4) International Loyalty Awards5) South African Loyalty Awards

Dec 21, 2023 • 41min
#474: Loyalty in Russia, Russian Loyalty Awards and UAE Loyalty Conference
Hello and welcome to today’s episode of LTL and Loyalty TV.My guest today really opened my eyes to the massive loyalty market in Russia, including the breadth of programs there, in what sounds to be quite a sophisticated market.Vlad Treves and his team have built over sixty programs in Russia, Europe, The Ukraine and Indonesia across retail, hospitality, banking as well as coalition programmes in many of these markets. Now they run an international community of marketers offering loyalty and CX events, research and training courses, as well as the Russian Loyalty Awards. In this episode, Vlad shares insights from his loyalty career, and announces the details of the Loyalty and CX Conference and Global Loyalty Awards event that his team are running for the first time in Dubai in January 2024.We hope you enjoy listening to these loyalty marketing insights from Russia. Show Notes:1) Vlad Treves2) Spectrum3503) The Global Loyalty & CX Awards4) LOYALTY & CX GULF'245) LTL #254: Loyalty Innovation in the Railway Industry6) Russian Loyalty Awards7) Watch this episode on Loyalty.TV

Dec 19, 2023 • 42min
#473: Leading B2B Loyalty Program from Galderma - Supporting Dermatology Professionals in the Growing Aesthetic Market.
Today’s episode shares the story of a re-launched B2B loyalty program that has been supporting important relationships and growth in the dermatology market in the US.Galderma recently reported a record 2 Billion USD in net sales for the first six-months of 2023, as it continues to grow its market share in this high growth sector. Joining us to share how both the mindset and mechanics of the loyalty marketing industry are supporting such incredible growth is Meghan Jordan, Senior Director, Loyaltyand Customer Retention at Galderma. Please enjoy this conversation, all about this B2B loyalty program, dedicated to supporting Doctors and dermatology professionals to grow their businesses in the aesthetic market.Show Notes:1) Galderma2) Meghan Jordan

Dec 18, 2023 • 7min
#472: Crypto-Based Rewards - Insights and Inspiration for Travel and Hospitality (Short Summary Show)
In this weeks episode of Let’s talk “a little” loyalty Tom Peace reviews the original podcast where Paula Thomas was joined by Lenny Moon, CEO of Flycoin, an innovative crypto-based rewards option that’s focused on loyalty programmes in the travel and hospitality sector.Flycoin is a digital currency which can be used to reward members with an asset they control – so whether you’re a crypto fan, a crypto sceptic – or just trying to understand the potential for crypto-currencies in loyalty, you will enjoy today’s conversation.Show Notes: 1) Flycoin2) Lenny Moon3) #270: Crypto-Based Rewards - Insights and Inspiration for Travel and Hospitality

Dec 14, 2023 • 37min
#471: Vietnam Airlines Shares Lotusmiles Loyalty Insights
This podcast explores the journey and achievements of Lotusmiles, the loyalty program for Vietnam Airlines. The guest discusses the rebranding and growth of the program, collaboration with other loyalty programs, and the focus on simplifying loyalty and increasing earning opportunities for customers.