Let's Talk Loyalty

This episode focuses on the Avolta Loyalty Programme – the global programme of this leading global travel experience player with over 5,500 duty free, food & beverage and convenience stores across 75 countries. With Camilo Courtenay, the Global Loyalty Lead at Avolta.Camilo heads up global loyalty at Avolta. Prior to joining, he worked in various loyalty roles at Vodafone, Eurostar and British Airways and brings a wealth of industry experience to our show.Today we will be learning about Camilo’s favourite loyalty programmes, how loyalty is changing in travel and all about the existing Avolta programme and plans for the future. Hosted by Charlie Hills.Show Notes :1) Camilo Courtenay2) Avolta Loyalty Programme3) European Loyalty Whitepaper4) Mando-Connect5) YouGov

This week's episode of the "Wiser Loyalty" podcast series explores the most foundational course in The Loyalty Academy curriculum, Introduction to Loyalty #101. Our host today is ⁠Bill Hanifin, who takes on this topic solo as co-host ⁠Aaron Dauphinee is on assignment in Argentina. Bill poses a True/False test that challenges the foundational concepts of customer loyalty. In the process he clarifies conflicting terminology, sheds light on how loyalty is evolving and explains why Loyalty Marketing is equivalent to a Swiss Army Knife. Bill’s affinity for life-long learning made the opportunity to challenge traditional thinking irresistible. This discussion reveals what remains true today from original best practices and where the business has evolved over the past decade.In the Wiser Loyalty series, Bill and Aaron draw a theme each month based on the courses required to earn the Certified Loyalty Marketing Professional™ (CLMP™) designation. Throughout March, we will continue to explore elements of the Foundations of Loyalty.  Show Notes:1) ⁠⁠⁠Bill Hanifin⁠⁠⁠⁠2)⁠⁠⁠Aaron Dauphinee⁠⁠⁠3) ⁠⁠⁠The Wise Marketer 

Discover the loyalty leadership of Moët Hennessy's Clos19 program within LVMH, with insights from Erin Scarfe and Anaïs Lebreton. Learn about the luxury industry giant's products, including Ruinart champagne and their global reach across 81 countries. Dive into discussions on innovative loyalty programs in retail, effective loyalty initiatives in business, emotional loyalty through exclusive product experiences, and digital customer loyalty marketing strategies.

In this episode, we delve into the remarkable journey of Monique Forbes, who worked behind the award-winning Air New Zealand loyalty program. Join us as we explore the evolution of this program, from its inception to its groundbreaking retail coalition comprising over 65 partners. Monique's expertise doesn't stop there – we'll also uncover the intricacies of her work on the proprietary loyalty program at Mercury Energy. Get ready for insights into loyalty program innovation and the strategies that drive success in the ever-evolving landscape of customer loyalty.Hosted by Carly NeubauerShow Notes:1)  Monique Forbes⁠2)⁠⁠⁠ Air New Zealand⁠3) InZone Education Foundation

This week's episode of the "Wiser Loyalty" podcast series ties up the month's focus into select constructs taken from the Psychology of Human Behavior course curriculum of the Loyalty Academy™.  Our hosts, Bill Hanifin and Aaron Dauphinee, will lead us into understanding why and how it's emotion that explains the "say-do" gap.Learn how this universal problem to all marketers can lead to unsatisfying and inaccurate observations or marketing actions that do not elicit a response or desired outcome as loyalty program operators would expect or like.  Understand the rising importance for Each month Bill and Aaron draw a theme based on the courses required to earn the Certified Loyalty Marketing Professional™ (CLMP™) designation.  If you enjoyed this week's episode or all the episode's in February, then be sure to join us in March when we explore facets of the types of Loyalty Business Models in play today and possibilities yet to come that are on the horizon.Show Notes:1) ⁠⁠Bill Hanifin⁠⁠⁠2)⁠⁠Aaron Dauphinee⁠⁠3) ⁠⁠The Wise Marketer 

Today's episode is available as a podcast on "Let's Talk Loyalty" and in video format on www.Loyalty.TV.This episode features another iconic brand - MGM Resorts! Driving customer loyalty in the competitive entertainment industry is fascinating, and today you’ll hear the story of how MGM Resorts recently relaunched, re-branded and re-positioned their original loyalty program in order to meet the dramatically changing profile of visitors to Las Vegas. Our guests are Anil Mansukhani, Vice President Loyalty Marketing and Beck Sundquist, the Vice President of Product Management at MGM Resorts International.Enjoy the show!Show Notes:1) Anil Mansukhani⁠2) Beck Sundquist3) MGM Resorts⁠4) MGM Rewards5) Watch this episode at www,Loyalty.TV

It's the 500th episode of Let's Talk Loyalty and we couldn't be more proud! This episode is a wonderful collection of voices from our audience - some of the incredibly LOYAL people who listen to our show week in and week out.Let's Talk Loyalty was first published back in 2019, and it was the very first podcast in the industry. While there are lots more people now publishing audio content for loyalty marketing professionals, we'll always be particularly proud of us being the first!We have been truly blessed to have so many amazing people listening, and as a result, we consistently rank in the top 3% of all global podcasts. SO THANK YOU ALL!To celebrate this milestone of 500 episodes, today is dedicated to our loyal community. We are thrilled that so many of you shared your voice messages with us, so we can share them with everyone else!These voice messages capture some of the incredible feedback we regularly get privately, telling us how much our content means to you and how much you learn by listening. This episode is a compilation of some wonderful wishes and voice messages from around the world, sharing that wonderful feedback with each other. We hope this episode helps you feel part of something truly great – a show where so many iconic brands and industry experts come and share their wisdom so generously.Thanks to all of you who sent in a voice message for this major milestone of 500 episodes.We can’t wait to bring you our latest exciting ideas as we build the Let's Talk Loyalty community in the months and years to come! Enjoy!Show Notes:1) Nejib Ben-Khedher 2) Rich Long, CLMP3) Danielle Brown 4) Erica Hood 5) Mayank SinghNicholas Kerr 7) Sebastian Huschner, CLMP™8) Paul Kramer 9) Renato Ramos10) Lynn Tan 11) Phil Rubin 12) Emily Ong, CLMPᵀᴹ, CSPO®13) Amanda Cromhout14) Lisa Brightwell 15) Charlie Hills CLMP 16) Cristina Ziliani 17) Javier Marin Martinon18) Nik Laming CLMP 19) Suryaveer Singh 20) Valerie Popeck21) Pablo Sordo22) Adam Posner23) Jenn (Arment) McMillen24) Kevin Crowe25) Abhi Vyas 26) Richard Schenker27) Leandro Torres 28) Kristie Atkins 29) Brian Almeida 30) Alyssa Callahan 31) Lisa Routel 32) Nizar Al Qabbani 33) Jason Foo34) Charles Ehredt35) Dominik Olejko 36) Let's Talk Loyalty

Senior faculty from the Loyalty Academy™, Bill Hanifin and Aaron Dauphinee, are back to host the latest episode of the "Wiser Loyalty" podcast series. This week they bring with them insights that dive deeper into this month's focus on the Psychology of Human Behavior. Learn about the Endowed Progress Effect and why creating momentum through incentives or benefits for your members, when onboarding or after they've set a redemption goal can influence continued behaviors.  Our experts provide their thoughts on its application to Loyalty using both sector and brand specific examples.  The constructs discussed each month are taken from the Certified Loyalty Marketing Professional™ (CLMP™) curriculum and a constructs from a new course will be covered as a theme each month.Show Notes:1) ⁠⁠Bill Hanifin⁠⁠⁠2)⁠⁠Aaron Dauphinee⁠⁠3) ⁠⁠The Wise Marketer 

Today's episode is available in video on www.Loyalty.TV and as a podcast as Let's Talk Loyalty. "Loyalty Connect" is being positioned as the flagship conference for the loyalty industry for 2024, taking place in Dubai in April, with an expected attendance of over 3,000 people!This podcast shares the origins and intentions of the conference for its inaugural year. This incredible event will also feature the International Loyalty Awards, which is taking place outside of the UK for the first time in its 13 year history.No matter what area of loyalty marketing you work in, on the brand side OR the partner side, Loyalty Connect is an exciting event not to be missed.My guest today is Co-Founder and Co-Chief Executive of Loyalty Connect, Marian Kelly.I hope you enjoy our conversation. Show Notes:1) Marian Kelly2) Loyalty Connect⁠3) International Loyalty Awards4) Watch this episode at www.Loyalty.TV

Today’s episode features another much-loved Australian brand - this time in the fast casual dining sector.Grill’d opened its doors in 2004, with a goal of challenging the belief that burgers were bad, and instead creating recipes for burgers that were both guilt-free and delicious. Now, twenty years later, they're continuing to serve these healthy burgers in over 170 restaurants across the country. In 2019, they realised the power of creating a program to show their loyalty to their customers and launched the “Relish” rewards program. Joining us today to share the proposition is Jaimi Farrey, Senior Loyalty & Personalisation Manager for Relish, which is also now a finalist in the Best Social (CSR Initiative) in the upcoming APAC Loyalty Awards.Show notes:1) Jaimi Farrey2) Grill’d