Let's Talk Loyalty

Visa's Vice President, Luigi Marandola, shares insights on key success factors for loyalty program owners. They discuss controversial acquisition channels, leveraging e-commerce transactions, and emerging sectors for co-brand cards. They talk about the importance of strategic alignment, simplicity, and value proposition in co-branding programs. Understanding Gen Z and aligning spending with values is also emphasized.

Today’s episode is available in audio format on Let's Talk Loyalty.com and on www.Loyalty TV.Today, we are meeting Josh Belkin, Vice President, Loyalty and Customer Engagement at Omni Hotels & Resorts.This hotel brand operates more than 50 luxury hotels and resorts in leading business gateways and leisure destinations across North America, including exceptional golf and spa retreats, as well as some dynamic business settings.In this episode, Josh shares details of the evolution and recent re-launch of Omni's “Select Guest” loyalty program and some of the major changes they’ve implemented and why.Enjoy! Show notes:1) Josh Belkin2) Omni Hotels & Resorts3) Select Guest

Today’s episode features an award-winning brand in the entertainment industry in The Netherlands.With more than 30 cinemas around the country, Pathé Theatre's welcomed more than 14 million visitors in 2023, showing a renewed interest from consumers in enjoying the cinema experience. My guest is Loyalty Manager, Joyce Mense, who led the original design of Pathé Rewards which won two International Loyalty Awards back in 2020.Joyce joins me today to share the latest enhancements of their loyalty strategy, and some of the innovative ideas, such as their freemium subscriptions. Their goal is now to achieve a simpler yet a more fully integrated experience for cinema-lovers, featuring a comprehensive loyalty and digital brand proposition for consumers called Club Pathé. I hope you enjoy my conversation with Joyce Mense from Pathé cinemas in The Netherlands. Show notes:1) Joyce Mense2) Pathé Theatre3) Club Pathé4) ARMIN’S ALL-ACCESS5) Article: Innovators Break The Mould, At The 2020 Loyalty Magazine Awards

Today's conversation is designed to showcase some lessons and learnings from Brazil.My guest is Tatyane Macêdo, Head of Communications at a loyalty consulting company called Valuenet, based in Sao Paulo, Brazil.She is also the Editor-in-chief of Tudo Sobre Incentivos, which they describe as the main educational content platform on Loyalty and incentives in Brazil. Tatyane reached out to us to share some research they conducted with a sample of consumers in Brazil, and conducted in partnership with ABEMF, which is essentially the South American Loyalty Association. The research is in its third year and was designed to get a better understanding of the perceptions of these consumers around the various loyalty programs they are members of – what they like and dislike, as well as some ideas on how Brazilian loyalty programs can serve them even more. If you’re interested in Brazil as a market for your business, please listen to learn some insights from this conversation.Show notes:1) Tatyane Macêdo2) Valuenet3) Tudo Sobre Incentivos⁠4) ABEMF

Loyalty expert Lisa Brightwell discusses employee loyalty, loyalty strategy design, and card-linked loyalty. She shares insights on favorite loyalty programs and key elements for success. Also, the importance of private staff podcasts, rewarding behavior for employee loyalty, and personalization in loyalty programs.

This episode focuses on ‘The Paddock’ – the digital loyalty programme of Oracle Red Bull Racing, featuring insights from Elliot Warman, the Digital Product Manager for Oracle Red Bull Racing.Elliot heads up ‘The Paddock’. Having worked in digital financial services for 5 years with HSBC, he made the switch to work in Formula One last June. He’s passionate about building a sense of community amongst the team’s fans, particularly those that don’t have the chance to attend races. He’s worked on various different marketing campaigns for the loyalty programme, including the team’s biggest fan campaign in 2023 called ‘Make Your Mark’, which gave the chance for its loyalty members to design the car livery for the United States Grand Prix’s this year and win a trip to the races.Today we will be learning about Elliot’s favourite loyalty programmes, what loyalty looks like in Formula One and of course, all about Oracle Red Bull Racing’s digital loyalty programme, ‘The Paddock’. Hosted by Charlie Hills.Show Notes :1) Elliot Warman2) Oracle Red Bull Racing3) ‘Make Your Mark’⁠4) European Loyalty Whitepaper5) Mando-Connect6) YouGov Let's Talk Loyalty Webinar DetailsIf you'd like to register for our webinar on January 22nd 2025 to learn how to leverage world-class games to drive daily engagement and bottom-line revenue, simply sign up here:https://us02web.zoom.us/webinar/register/6417364267736/WN_aHWt5hkbR6uPWc2SfzD6xgEven if you can't join live, we'll share the recording with you.

In this episode of Let's Talk Loyalty, we are officially launching our partnership and format for our new Tuesday short shows launching on February 6th.Our guests are well known to you all, and this new content partnership brings our work with The Wise Marketer Group to a whole new level.Bill Hanifin and Aaron Dauphinee lead The Wise Marketer Group, which positions itself as “The Global Voice of Loyalty”. The group includes their online magazine and the “Loyalty Academy” training program, which we are specifically featuring as the content source for our Tuesday episodes in 2024.  Today's episode explains what you can expect in the weeks and months ahead in the "Wiser Loyalty" Tuesday Podcast series, as we together focus on growth and excellence in our industry in 2024. Show Notes :1)⁠  Bill Hanifin2) ⁠Aaron Dauphinee3) ⁠The Wise Marketer Group⁠ ⁠⁠⁠⁠⁠4) ⁠Loyalty Academy5) Cumberland Farms6) ⁠⁠ Stakeholder Loyalty Article7) Do Hard Things

Ben Lipsey, Senior Vice President of customer loyalty and President of Flying Blue, shares new propositions and pricing for members, creation of a separate legal structure for the program, and plans for launching subscription propositions. Updates on partnership with Etihad and upcoming plans for Flying Blue. Discussion on the importance of sustainability in the aviation industry and using loyalty currencies to influence customer behavior.

Amanda Cromhout interviews Phil Shelper, Founder & CEO of Loyalty Reward & Co. Phil is the author of Loyalty programs: The Complete Guide. Phil released the first edition in 2020 after many months of COVID and the time to face adversity. The 2nd edition was released in October 2023. Amanda released Blind Loyalty – 101 Loyalty Concepts Radically Simplified in  September 2023 after very personal adversity from personal health challenges in 2022. During this podcast, the authors debate how the books are similar in parts but overall vastly different and what is the major take home value for their readers.Show Notes:1) Phil Shelper2) Loyalty Reward & Co⁠3) Loyalty Programs: The Complete Guide (2nd Edition)4) Blind Loyalty – 101 Loyalty Concepts Simplified

Today’s episode of LTL which is a masterclass in co-brand cards, the single biggest driver of profits for so many loyalty programs.Nik Laming is an independent consultant and strategic advisor who has spent his whole career dedicated to loyalty programs, including roles as the former head of AIMIA and Carlson Marketing in Asia, as well as the former head of loyalty for Cebu Pacific airline in the Philippines.Nik is now based between Singapore and the Philippines, where his new business Loyalty ConnectOS enables loyalty, digital and data businesses to access resources offshore to extend their teams for data analytics, operations and marketing execution.Listen today to enjoy my conversation with Nik Laming, all about creating successful co-brand partnerships that deliver value for programme owners, programme members and of course their banking partners! Show Notes:1) Nik Laming2) Loyalty ConnectOS3) #417: Viva Aerobus Launches Compelling Loyalty Concept in Mexico