Let's Talk Loyalty

#546: Loyalty TV LIVE with Mastercard - Influencing and Winning Loyalty in an Age of Choice

Jun 6, 2024

The podcast discusses rethinking customer loyalty in 2024, transforming loyalty with emerging technology, and balancing digital innovation with customer trust. It features Mastercard, Jill Moser, Kudu Company, and insights on influencing loyalty in an age of choice.

32:50

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Quick takeaways

Successful loyalty is achieved through understanding customer needs and creating value exchanges.

Maintaining simplicity and authenticity in loyalty programs is crucial for effective customer engagement.

Deep dives

Defining Loyalty Marketing

Loyalty marketing goes beyond simple rewards or point systems; it aims to drive profitable behavior change over time by providing value, convenience, and utility to customers. Building loyalty requires a series of transactions and experiences to create stickiness and a sense of value. Successful loyalty is achieved through a long-term strategy focused on understanding customer needs and creating mutually beneficial value exchanges.

Intro

3min

Building Customer Loyalty through Value and Personalization

17min

Analyzing the Impact of New Product Mix on Customer Segments and Engagement

4min

Discussion on KPIs, Personalized Offers, and Future Technology for Loyalty Programs

4min

Exploring Card Linked Offers, Continuous Innovation, and Personalization in Loyalty Programs

5min

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

Mastercard recently hosted its latest Excellence in Customer Engagement Summit in Dubai, and Loyalty TV was delighted to attend.

Against the backdrop of market uncertainties and a rapidly evolving consumer landscape, this Summit brought together industry experts and thought leaders to discuss perspectives and share success stories on how organizations can win over the consumers of today and tomorrow.

As our first "Loyalty TV Live" event, Paula Thomas hosted a panel entitled "Influencing and Winning Loyalty in an Age of Choice" featuring Jill Moser, SVP, Global Loyalty, Offers at Mastercard, as well as Murat Ungun, Chief Executive Officer at Kudu Company for Food and Catering, for an engaging session on loyalty.

Topics include:

Rethinking customer loyalty and loyalty programs in 2024
Transforming customer loyalty with emerging technology
Balancing act between digital innovation and customer trust

This event was co-created by the Loyalty TV team together with Mastercard. For more information about the product or services discussed please contact the Mastercard team at mastercardservices.com

Show notes:

1) Mastercard

2) Jill Moser

3) Kudu Company for Food and Catering

4) Murat Ungun

5) mastercardservices.com

6) Influencing and winning loyalty in an age of choice - Slide Deck

7) Watch the full interview episode at www.Loyalty.TV