

#546: Loyalty TV LIVE with Mastercard - Influencing and Winning Loyalty in an Age of Choice
4 snips Jun 6, 2024
The podcast discusses rethinking customer loyalty in 2024, transforming loyalty with emerging technology, and balancing digital innovation with customer trust. It features Mastercard, Jill Moser, Kudu Company, and insights on influencing loyalty in an age of choice.
Chapters
Transcript
Episode notes
1 2 3 4 5
Intro
00:00 • 3min
Building Customer Loyalty through Value and Personalization
03:28 • 17min
Analyzing the Impact of New Product Mix on Customer Segments and Engagement
20:25 • 4min
Discussion on KPIs, Personalized Offers, and Future Technology for Loyalty Programs
24:02 • 4min
Exploring Card Linked Offers, Continuous Innovation, and Personalization in Loyalty Programs
28:20 • 5min