
#546: Loyalty TV LIVE with Mastercard - Influencing and Winning Loyalty in an Age of Choice
Let's Talk Loyalty
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Exploring Card Linked Offers, Continuous Innovation, and Personalization in Loyalty Programs
Exploring the integration of MasterCard with merchants for personalized recommendations based on transaction history and AI analysis, alongside discussions on loyalty program innovation and data-driven personalization strategies. The chapter also includes a Q&A session on customer behavior changes and data utilization in loyalty and personalization.
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