#546: Loyalty TV LIVE with Mastercard - Influencing and Winning Loyalty in an Age of Choice
Let's Talk Loyalty
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Building Customer Loyalty through Value and Personalization
The chapter delves into the key aspects of building customer loyalty by providing consistent value, convenience, and utility over time rather than focusing on individual transactions. Insights are shared from a Saudi quick-service restaurant chain, Kudu, on initiating and maintaining a successful loyalty program in a competitive market. The conversation emphasizes the importance of simplicity, authenticity, personalization, and data-driven strategies to engage customers effectively and enhance loyalty relationships.
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