Let's Talk Loyalty

It's the 500th episode of Let's Talk Loyalty and we couldn't be more proud! This episode is a wonderful collection of voices from our audience - some of the incredibly LOYAL people who listen to our show week in and week out.Let's Talk Loyalty was first published back in 2019, and it was the very first podcast in the industry. While there are lots more people now publishing audio content for loyalty marketing professionals, we'll always be particularly proud of us being the first!We have been truly blessed to have so many amazing people listening, and as a result, we consistently rank in the top 3% of all global podcasts. SO THANK YOU ALL!To celebrate this milestone of 500 episodes, today is dedicated to our loyal community. We are thrilled that so many of you shared your voice messages with us, so we can share them with everyone else!These voice messages capture some of the incredible feedback we regularly get privately, telling us how much our content means to you and how much you learn by listening. This episode is a compilation of some wonderful wishes and voice messages from around the world, sharing that wonderful feedback with each other. We hope this episode helps you feel part of something truly great – a show where so many iconic brands and industry experts come and share their wisdom so generously.Thanks to all of you who sent in a voice message for this major milestone of 500 episodes.We can’t wait to bring you our latest exciting ideas as we build the Let's Talk Loyalty community in the months and years to come! Enjoy!Show Notes:1) Nejib Ben-Khedher 2) Rich Long, CLMP3) Danielle Brown 4) Erica Hood 5) Mayank SinghNicholas Kerr 7) Sebastian Huschner, CLMP™8) Paul Kramer 9) Renato Ramos10) Lynn Tan 11) Phil Rubin 12) Emily Ong, CLMPᵀᴹ, CSPO®13) Amanda Cromhout14) Lisa Brightwell 15) Charlie Hills CLMP 16) Cristina Ziliani 17) Javier Marin Martinon18) Nik Laming CLMP 19) Suryaveer Singh 20) Valerie Popeck21) Pablo Sordo22) Adam Posner23) Jenn (Arment) McMillen24) Kevin Crowe25) Abhi Vyas 26) Richard Schenker27) Leandro Torres 28) Kristie Atkins 29) Brian Almeida 30) Alyssa Callahan 31) Lisa Routel 32) Nizar Al Qabbani 33) Jason Foo34) Charles Ehredt35) Dominik Olejko 36) Let's Talk Loyalty

Senior faculty from the Loyalty Academy™, Bill Hanifin and Aaron Dauphinee, are back to host the latest episode of the "Wiser Loyalty" podcast series. This week they bring with them insights that dive deeper into this month's focus on the Psychology of Human Behavior. Learn about the Endowed Progress Effect and why creating momentum through incentives or benefits for your members, when onboarding or after they've set a redemption goal can influence continued behaviors.  Our experts provide their thoughts on its application to Loyalty using both sector and brand specific examples.  The constructs discussed each month are taken from the Certified Loyalty Marketing Professional™ (CLMP™) curriculum and a constructs from a new course will be covered as a theme each month.Show Notes:1) ⁠⁠Bill Hanifin⁠⁠⁠2)⁠⁠Aaron Dauphinee⁠⁠3) ⁠⁠The Wise Marketer 

Today's episode is available in video on www.Loyalty.TV and as a podcast as Let's Talk Loyalty. "Loyalty Connect" is being positioned as the flagship conference for the loyalty industry for 2024, taking place in Dubai in April, with an expected attendance of over 3,000 people!This podcast shares the origins and intentions of the conference for its inaugural year. This incredible event will also feature the International Loyalty Awards, which is taking place outside of the UK for the first time in its 13 year history.No matter what area of loyalty marketing you work in, on the brand side OR the partner side, Loyalty Connect is an exciting event not to be missed.My guest today is Co-Founder and Co-Chief Executive of Loyalty Connect, Marian Kelly.I hope you enjoy our conversation. Show Notes:1) Marian Kelly2) Loyalty Connect⁠3) International Loyalty Awards4) Watch this episode at www.Loyalty.TV

Today’s episode features another much-loved Australian brand - this time in the fast casual dining sector.Grill’d opened its doors in 2004, with a goal of challenging the belief that burgers were bad, and instead creating recipes for burgers that were both guilt-free and delicious. Now, twenty years later, they're continuing to serve these healthy burgers in over 170 restaurants across the country. In 2019, they realised the power of creating a program to show their loyalty to their customers and launched the “Relish” rewards program. Joining us today to share the proposition is Jaimi Farrey, Senior Loyalty & Personalisation Manager for Relish, which is also now a finalist in the Best Social (CSR Initiative) in the upcoming APAC Loyalty Awards.Show notes:1) Jaimi Farrey2) Grill’d

Welcome back for the second episode of the "Wiser Loyalty" podcast series, which is hosted by Bill Hanifin and Aaron Dauphinee from the Loyalty Academy™.Listen to another key concept for loyalty marketers to understand, Operant Conditioning, which dives into the relationship between behaviors and consequences.  Our experts provide their thoughts on its application to Loyalty using both sector and brand specific examples. The constructs discussed each month are taken from the Certified Loyalty Marketing Professional™ (CLMP™) curriculum and this month's focus is on the Psychology of Human Behavior and its relevance to loyalty.Show Notes:1) ⁠Bill Hanifin⁠⁠2)⁠Aaron Dauphinee⁠3) ⁠The Wise Marketer 

Today’s episode is available as a podcast as "Let's Talk Loyalty" as well as in video form on www.Loyalty.TV.Starbucks is one of the world’s greatest brands and also our audience’s favorite loyalty program! As a truly global brand, Starbucks operates in 84 markets, and today we’re here to hear about the incredibly successful launch of the Starbucks Rewards programme in the Middle East and North Africa, where there are over 1,900 stores in eleven countries.In this region, Starbucks has partnered with one of the leading family-owned operators of international franchising brands, the Al Shaya Group, which has operated for over 20 years. We are joined by Elisabetta Aiello, the Vice President of Marketing and Digital for Starbucks in the MENA and Turkey. Starbucks Rewards launched in the UAE in February 2022, followed by other key regional markets soon afterwards, and to date, they have registered more than 3 million members.I hope you enjoy my in-studio conversation all about Starbucks as a world-class brand focused on building customer loyalty in the Middle East and North Africa region. Show Notes:1) Elisabetta Aiello2) Starbucks MENA3) Starbucks Rewards4) Al Shaya Group5) Watch this episode at www.Loyalty.TV

This episode focuses on The Co-Op’s membership programme, featuring insights from Dean Harris, the Head of Membership Commercial at The Co-Op.He is a retail marketing leader with 15 years of experience across retail media, loyalty, CRM, trade planning, advertising, and customer strategy. Dean began his career in advertising working on McCann Erickson’s B2B client portfolio, before moving to the Co-op where he has spent more than a decade driving the growth of the food and life services businesses in a variety of functions. In his current role he manages the suite of member rewards (personalised offers, gamification, exclusive deals), oversees the retail media proposition and is responsible for ensuring that The Co-op Members’ best interests are considered whenever their data is moved, shared or used.Today we will be learning about Dean’s favourite loyalty programmes, the trends he is watching closely and all about The Co-Op’s unique membership programme! Hosted by Charlie Hills.Show Notes :1) Dean Harris2) The Co-Op3) European Loyalty White Paper4) Mando-Connect5) YouGov

This episode is our first one in the "Wiser Loyalty" podcast series, hosted by Bill Hanifin and Aaron Dauphinee. Listen to our industry experts discuss a construct from their Certified Loyalty Marketing Profressional™ (CLMP™) curriculum and explain the meaning of "self-determination theory" and why it's an important concept for loyalty marketers to understand.They also discuss the increasing importance of understanding the psychology of consumer buying behavior, including some real examples of brands that are already adopting these underlying drivers, in order to drive their program's performance. Show Notes:1) Bill Hanifin⁠2)Aaron Dauphinee3) The Wise Marketer

Today’s episode is available on both "Let's Talk Loyalty" and Loyalty TV, where we’re heading to Australia to hear all about driving loyalty with the Super Retail Group.The Super Retail Group is one of Australia and New Zealand’s largest retailers, and a public company since 2004, having established leading positions across various lifestyle categories as the proud owner of four iconic brands: Supercheap Auto,rebel, BCF and Macpac.Our guest is Aaron Fuller, General Manager of Member Engagement for the Super Retail Group, where he and his colleagues are helping more than 10 million members live out their passions in sport, fashion, automotive & the great outdoors.Aaron shares their latest exciting propositions already launched, as well as somefascinating insights on the consumer psychology insights that he believes we loyalty professionals need to understand in order to optimize our programmes. Show Notes:1) Aaron Fuller2) Super Retail Group3) Supercheap Auto4) rebel⁠5) ⁠BCF6) Macpac⁠7) Watch this episode at www.Loyalty.TV

In this episode, join us for an insightful conversation with David Parsons, the Co-Founder and CEO of Ellipsis & Co, an Australian-based company specializing in pioneering loyalty consulting and focusing on achieving Return on Loyalty as a commercial outcome.Discover the evolution of the loyalty landscape in Australia over the past two decades, as Dave Parsons shares his experiences as an early pioneer in this field. Learn about the highs, lows, and game-changing moments that have shaped the industry, and gain valuable insights into the tips and hints from this seasoned loyalty professional. Explore how Ellipsis & Co utilizes proprietary methods and data-driven insights to design, implement, operate, and optimize customer loyalty programs and initiatives, delivering state-of-the-art services that not only grow customer value but also optimize overall performance. Hosted by Carly NeubauerShow notes:1) ⁠David Parsons2) ⁠Ellipsis & Co⁠