Let's Talk Loyalty

In this week’s episode of the “Wiser Loyalty” podcast series ⁠⁠Bill Hanifin⁠ and Aaron Dauphinee offer up their perspective on one last construct that is taken from the Loyalty Academy’s Key Success Factors in Loyalty Marketing (course #112) curriculum.Technological innovations and consumer adoption rates are on the rise, which is creating a new consumer expectation for consistency across their experiences and interactions irrespective of whether digitally-enabled or person-to-person. Successful loyalty programs have seen brands master providing consumers with choice across channels of interaction but now that mastery also includes consistency in quality, flexibility, and outcomes to create moments that matter.In the Wiser Loyalty series, Bill and Aaron draw a theme each month based on the courses required to earn the Certified Loyalty Marketing Professional™ (CLMP™) designation and this is now the third month of this global loyalty education series.Show Notes:1) ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Dauphinee⁠⁠⁠⁠2) ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bill Hanifin⁠⁠⁠⁠3)  ⁠⁠⁠⁠⁠⁠⁠The Wise Marketer 

Today’s episode is available both in audio as “Let’s Talk Loyalty” and on video on www.Loyalty TV. Our guest today, Ulf Gunnar Switalski, is a loyalty expert in Germany. Ulf is the author of two books on how to use the loyalty programs from a consumer perspective, content which he also shares on his blog - Upgrade Guru.de Three years ago, Ulf founded “The Bonus Awards” focused on recognizing excellence in the loyalty industry in Germany, then he expanded these awards to recognize loyalty leaders in Belgium and Netherlands. Listen to hear insights, learnings and who the main winners were in these emerging loyalty awards for Europe.Show notes1) Ulf Gunnar Switalski2) Upgrade Guru.de3) The Bonus Awards4) Press release Gallup Engagement Index 20225) Gallup Engagement Index Germany 2023: More than 7.3 million employees have internally resigned6) Watch the full interview at www.Lotyalty.TV

This episode focuses on the new Canon Club Loyalty Programme – for all Canon fans across EMEA. Today it has over 78,000 members, and there are lots of plans and ideas in play for how Canon will continue to grow and increase the loyalty of their very engaged customers. With Beth Simpson, the Customer Marketing Senior Manager at Canon Europe. Beth has over 20 years’ marketing experience, working in consumer electronics, membership and travel. She loves working on brands that customers are passionate about, understanding customer needs and creating compelling marketing propositions. Today we will be learning about Beth’s favourite loyalty programmes, how Canon Club is building real customer engagement and all about their plans for the future.Hosted by Charlie HillsShow Notes 1) Beth Simpson2) Canon Club Loyalty Programme3) European Loyalty Whitepaper4) Mando-Connect5) YouGov

Join loyalty marketing experts Bill Hanifin and Aaron Dauphinee as they discuss the importance of earn velocity in loyalty programs. Explore how brands can forecast and manage this critical factor to drive successful customer loyalty. Dive into the strategies for optimizing earn velocity and tailoring rewards to enhance program effectiveness. Learn about the impact of credit card surcharges on consumers and businesses, emphasizing the need for strategic cost management and value creation in the restaurant industry.

This episode is available in audio format as “Let’s Talk Loyalty” and in video format on www.Loyalty.TV.Today’s conversation features Under Armour, a leading inventor, marketer, and distributor of branded athletic performance clothing, footwear, and accessories.Under Armour was originally launched in 1996 but only recently launched its loyalty proposition for customers.Joining us today to share the story of this program is Nandika Suri, VP, Global Loyalty, CRM and Personalization at Under Armour.Nandika shares how her insights from more than sixteen years in the airline loyalty sector were invaluable in guiding Under Armour’s transformation from its initial vision to become the “UA Rewards” program, which has already proven hugely succesful and enrolled nearly 3 million members in its first six months alone. Show notes:1) Under Armour2) “UA Rewards”3) Nandika Suri4) Watch the full interview at www.Loyalty.TV

Join Carly Neubauer, Co-Founder of Elevate Loyalty, as she dives into a revealing discussion with Amanda Cromhout, the esteemed CEO and Founder of Truth. In this episode of Let’s Talk Loyalty, Carly and Amanda explore the latest findings from the Truth & BrandMapp Loyalty Whitepaper.Amanda's groundbreaking loyalty research study, sheds light on key insights, intriguing statistics, and emerging trends within the loyalty landscape. With Amanda's extensive expertise and captivating insights, listeners are in for an enlightening journey through the world of customer loyalty.Show Notes:1) Amanda Cromhout2) Truth3) Truth & BrandMapp Loyalty Whitepaper4) Carly Neubauer5) Elevate Loyalty

Bill Hanifin and Aaron Dauphinee from the Loyalty Academy are back with another episode of the "Wiser Loyalty" podcast series. They continue exploring Key Success Factors in Loyalty Marketing (course #112) from the Loyalty Academy™ curriculum. In this week’s episode, Bill and Aaron, lean into the importance of understanding that all customers shouldn’t be treated the same and the success that can come in doing this through the utilization of program tiers (in various forms).In the Wiser Loyalty series, Bill and Aaron draw a theme each month based on the courses required to earn the Certified Loyalty Marketing Professional™ (CLMP™) designation and this is now the third month of this global loyalty education series.Show Notes:1) ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Dauphinee⁠⁠⁠⁠2) ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bill Hanifin⁠⁠⁠⁠3)  ⁠⁠⁠⁠⁠⁠⁠The Wise Marketer 

Joy Das Gupta, loyalty consultant from Starbucks, discusses loyalty marketing strategies, sustainability in programs, coffee rewards, evolution of loyalty, and importance of consumer behavior in loyalty programs.

Brett Cameron is the Managing Director of Old Mutual Rewards.Unlike many loyalty programmes, Old Mutual Rewards focuses primarily on incentivising members to take care of their financial wellbeing. With over 2 million members and a staggering 5 billion points earned (equivalent to R500 million / $25 million), the programme has made a significant impact. Notably, the programme isn't exclusive to Old Mutual customers; it's open to all South Africans and has recently expanded into Namibia with the commitment to offer practical solutions that help members achieve their financial aspirations.In this captivating podcast, Brett guides us through the five-year evolution of Old Mutual Rewards, delving into prevalent topics such as fraud incidents affecting loyalty programs in the industry, the direct correlation between digitisation and programme engagement levels, and the promising future of Old Mutual Rewards.Hosted by Amanda Cromhout Show Notes:1) Brett Cameron2) Old Mutual Rewards South Africa3) Old Mutual Rewards Namibia

Join loyalty experts Bill Hanifin and Aaron Dauphinee as they delve into the key success factors of loyalty marketing. They discuss program member enrollment, known enablers, and the components of creating customer loyalty successfully. The podcast is part of the Wiser Loyalty series, focusing on courses from the Loyalty Academy curriculum.