Let's Talk Loyalty

This episode is available as a podcast on "Let's Talk Loyalty" and in video as www.Loyalty.TV.Today's episode features research from our friends in Epsilon, who have been focused discovering the underlying factors that are truly driving UK consumers loyalty in 2024. The result is “Epsilon Loyalty Index” (UK edition) which was created to support loyalty marketers in the UK looking to find new and innovative ways of building loyalty with their customers. Joining me today to share her insights on the Epsilon Loyalty Index is Senior Vice President of Business Development Epsilon UK, Maria Giacobbe.Listen to enjoy our conversation about her insights on how to drive customer loyalty in the UK in 2024!Sponsored by Epsilon.Show notes:1) “⁠Epsilon Loyalty Index⁠” (UK edition)2) Epsilon3) Maria Giacobbe4) Loyalty Connect Dubai 20245) Watch the full interview at www.Loyalty.TV

Join us in this exciting episode as we welcome Aussie Merciadez, the Strategic Partnerships & Loyalty Manager at ANZ Bank, as our special guest. With a wealth of experience spanning various loyalty, incentives, and promotional companies both domestically and internationally, Aussie brings a unique perspective to the table.Having spearheaded major brand promotions within the FMCG sector, Aussie transitioned seamlessly into the realm of loyalty, where her reputation for introducing fresh innovations precedes her. Renowned for her data-driven approach, Aussie shares her expertise in crafting loyalty programs that not only prioritize customer intelligence but also foster meaningful engagement. Tune in as we delve into the strategies and insights that have made Aussie a trailblazer in the loyalty space.Hosted by Carly Neubauer Show notes:1) ⁠⁠⁠⁠Aussie Merciadez⁠2) ⁠⁠⁠⁠ANZ Bank

Aaron Dauphinee from the Loyalty Academy™ flies solo in this week's of the “Wiser Loyalty” podcast series while Bill Hanifin is in London, UK.    He explores constructs from curriculum in course #104 on Loyalty Program Business Models to set the stage for the next two episodes when Bill and Aaron are back together again.Aaron provides a topline introduction to three 'traditional' loyalty program business models that have served the full spectrum of Customer Loyalty to-date: Proprietary, Player, and Coalition models.  This sets the stage for back-to-back weeks of digging deeper into and stress testing each of these models, introducing and evaluating new models, and discussing the viability and relevance of all of them for the loyalty landscapes of today and tomorrow.In the Wiser Loyalty series,  our experts discuss constructs each month that are taken from the Certified Loyalty Marketing Professional™ (CLMP™) curriculum.  This month respectfully challenges concepts known to be foundational to Loyalty to set up for next month's conversation on Key Success Factors in Loyalty.Show Notes:1) ⁠Aaron Dauphinee⁠2) ⁠Bill Hanifin⁠3)  ⁠⁠⁠⁠The Wise Marketer 

Today's episode is available in audio on "Let's Talk Loyalty" and in video format on www.Loyalty.TV.March 8th is International Women’s Day around the world. To celebrate, Carly Neubauer created a very special webinar featuring the three female guest hosts of Let's Talk Loyalty. This was in response to feedback from members of WiiN, a not for profit association that works to connect, educate and empower women in the incentive and loyalty industry. When WIIN members were asked who they’d like to hear from for International Women's Day, the names that came up included Paula Thomas, Charlie Hills and Amanda Cromhout.Today we're publishing that webinar as an episode of Loyalty TV and Let's Talk Loyalty to celebrate International Women's Day, and as a perfect opportunity to hear from all of the Let's Talk Loyalty interview hosts in one recording. Thanks to Carly and everyone at WiiN for organizing this webinar in celebration of International Women's Day. Show Notes:1) Carly Neubauer2) Paula Thomas3) Charlie Hills4) Amanda Cromhout⁠5) WIIN

This episode focuses on the Avolta Loyalty Programme – the global programme of this leading global travel experience player with over 5,500 duty free, food & beverage and convenience stores across 75 countries. With Camilo Courtenay, the Global Loyalty Lead at Avolta.Camilo heads up global loyalty at Avolta. Prior to joining, he worked in various loyalty roles at Vodafone, Eurostar and British Airways and brings a wealth of industry experience to our show.Today we will be learning about Camilo’s favourite loyalty programmes, how loyalty is changing in travel and all about the existing Avolta programme and plans for the future. Hosted by Charlie Hills.Show Notes :1) Camilo Courtenay2) Avolta Loyalty Programme3) European Loyalty Whitepaper4) Mando-Connect5) YouGov

This week's episode of the "Wiser Loyalty" podcast series explores the most foundational course in The Loyalty Academy curriculum, Introduction to Loyalty #101. Our host today is ⁠Bill Hanifin, who takes on this topic solo as co-host ⁠Aaron Dauphinee is on assignment in Argentina. Bill poses a True/False test that challenges the foundational concepts of customer loyalty. In the process he clarifies conflicting terminology, sheds light on how loyalty is evolving and explains why Loyalty Marketing is equivalent to a Swiss Army Knife. Bill’s affinity for life-long learning made the opportunity to challenge traditional thinking irresistible. This discussion reveals what remains true today from original best practices and where the business has evolved over the past decade.In the Wiser Loyalty series, Bill and Aaron draw a theme each month based on the courses required to earn the Certified Loyalty Marketing Professional™ (CLMP™) designation. Throughout March, we will continue to explore elements of the Foundations of Loyalty.  Show Notes:1) ⁠⁠⁠Bill Hanifin⁠⁠⁠⁠2)⁠⁠⁠Aaron Dauphinee⁠⁠⁠3) ⁠⁠⁠The Wise Marketer 

Discover the loyalty leadership of Moët Hennessy's Clos19 program within LVMH, with insights from Erin Scarfe and Anaïs Lebreton. Learn about the luxury industry giant's products, including Ruinart champagne and their global reach across 81 countries. Dive into discussions on innovative loyalty programs in retail, effective loyalty initiatives in business, emotional loyalty through exclusive product experiences, and digital customer loyalty marketing strategies.

In this episode, we delve into the remarkable journey of Monique Forbes, who worked behind the award-winning Air New Zealand loyalty program. Join us as we explore the evolution of this program, from its inception to its groundbreaking retail coalition comprising over 65 partners. Monique's expertise doesn't stop there – we'll also uncover the intricacies of her work on the proprietary loyalty program at Mercury Energy. Get ready for insights into loyalty program innovation and the strategies that drive success in the ever-evolving landscape of customer loyalty.Hosted by Carly NeubauerShow Notes:1)  Monique Forbes⁠2)⁠⁠⁠ Air New Zealand⁠3) InZone Education Foundation

This week's episode of the "Wiser Loyalty" podcast series ties up the month's focus into select constructs taken from the Psychology of Human Behavior course curriculum of the Loyalty Academy™.  Our hosts, Bill Hanifin and Aaron Dauphinee, will lead us into understanding why and how it's emotion that explains the "say-do" gap.Learn how this universal problem to all marketers can lead to unsatisfying and inaccurate observations or marketing actions that do not elicit a response or desired outcome as loyalty program operators would expect or like.  Understand the rising importance for Each month Bill and Aaron draw a theme based on the courses required to earn the Certified Loyalty Marketing Professional™ (CLMP™) designation.  If you enjoyed this week's episode or all the episode's in February, then be sure to join us in March when we explore facets of the types of Loyalty Business Models in play today and possibilities yet to come that are on the horizon.Show Notes:1) ⁠⁠Bill Hanifin⁠⁠⁠2)⁠⁠Aaron Dauphinee⁠⁠3) ⁠⁠The Wise Marketer 

Today's episode is available as a podcast on "Let's Talk Loyalty" and in video format on www.Loyalty.TV.This episode features another iconic brand - MGM Resorts! Driving customer loyalty in the competitive entertainment industry is fascinating, and today you’ll hear the story of how MGM Resorts recently relaunched, re-branded and re-positioned their original loyalty program in order to meet the dramatically changing profile of visitors to Las Vegas. Our guests are Anil Mansukhani, Vice President Loyalty Marketing and Beck Sundquist, the Vice President of Product Management at MGM Resorts International.Enjoy the show!Show Notes:1) Anil Mansukhani⁠2) Beck Sundquist3) MGM Resorts⁠4) MGM Rewards5) Watch this episode at www,Loyalty.TV