Let's Talk Loyalty

#557: Accor Live Limitless: Emotional Connections and Memorable Experiences

Jul 3, 2024

Join Chris Mills, VP of Loyalty at Accor, as he discusses the emotional connections and memorable experiences offered by the Accor Live Limitless loyalty program. Explore the importance of emotional engagement, personalized travel experiences, diverse partnerships, and the evolution of loyalty programs in the hospitality industry.

45:25

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Episode guests

Chris Mills

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Accor Live Limitless prioritizes emotional connections for personalized travel experiences.

Personalization and member recognition enhance guest satisfaction and loyalty in loyalty programs.

Deep dives

Chris Mills Discusses the Evolution of the Accor Live Limitless Loyalty Program

Chris Mills shares insights on the development and evolution of the Accor Live Limitless loyalty program. He highlights the program's transformation over 30 years, starting with a local subscription program before expanding globally under different names before its current iteration. The recent shift to a lifestyle-focused approach aimed to engage and retain members by offering everyday value outside of travel experiences, showcasing a business strategy shift toward member-centric offerings.

Intro

2min

Accor Live Limitless Program and Loyalty Programs Comparison

3min

Evolving Loyalty Programs in the Hospitality Industry

4min

Enhancing Loyalty and Personalized Experiences in Hotel Dining

15min

Enhancing Loyalty Program Engagement Through Diverse Partnerships

2min

Journey into Hospitality Loyalty and Personalization

10min

Fostering Emotional Connections in Loyalty Programs

4min

Discussing the Asia Pacific Loyal conference organized by the Australian Loyalty Association

2min

In this episode, Carly Neubauer, Co-Founder and Director of Elevate Loyalty, sits down with Chris Mills, Vice President of Loyalty & Partnerships for Accor across Middle East, Africa & Asia Pacific.

With over a decade of experience in loyalty and digital marketing, Chris shares insights from his journey leading the transformation of Accor’s award-winning loyalty program, Accor Live Limitless (ALL).

Discover how ALL, spanning over 40 hotel brands, prioritizes emotional connections to deliver personalized travel experiences that resonate deeply with members.

Join us as we explore the importance of emotional engagement in loyalty programs and its impact on member satisfaction and brand advocacy.

Show Notes :

1) Chris Mills

2) Accor

3) Accor Live Limitless (ALL)