Let's Talk Loyalty
#483: Flying Blue Going from Strength to Strength
Jan 10, 2024
Ben Lipsey, Senior Vice President of customer loyalty and President of Flying Blue, shares new propositions and pricing for members, creation of a separate legal structure for the program, and plans for launching subscription propositions. Updates on partnership with Etihad and upcoming plans for Flying Blue. Discussion on the importance of sustainability in the aviation industry and using loyalty currencies to influence customer behavior.
34:44
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Quick takeaways
- Flying Blue has introduced new propositions and pricing, including fully dynamic pricing for award flights, making them more affordable and accessible to members.
- Flying Blue is focused on enhancing the member experience through strategic partnerships, a forthcoming subscription product, and unique opportunities for members to redeem their miles.
Deep dives
Flying Blue launches new propositions and pricing for members
In the latest episode of Let's Talk Loyalty, Ben Lipsi, Senior Vice President of Customer Loyalty and President of Flying Blue, discusses the new propositions and pricing launched by Flying Blue, the loyalty program of Air France, KLM, and Transavia. The program now has over 22 million members. Lipsi highlights the creation of a separate legal structure for the program, as well as plans to introduce subscription propositions for members. These changes aim to offer enhanced benefits and value to members, while also recognizing the program's financial value independently of the airlines.
